AMW Motors Ltd.

JANUARY 2014

AMW TIES UP WITH INDUSIND BANK FOR RETAIL FINANCING PG 03

S H O W C A S E

Heads turn as AMW showcases its latest tippersPG 04

S.S. AUTOMOBILES, PANVEL, JOINS AMW DEALER NETWORK PG 05

THE NEW AMW 25 TONNER BELL CRANK SUSPENSION TIPPER PG 07

BUILT TO WIN | JANUARY 2014

T H E D R I V I N G F O R C E

PAGE 2

Dear Friend,

At the outset, my colleagues and I wish you, your families and your business all the very best in

the New Year.

At AMW, we have always believed that our motivation comes from our commitment to improve

the efficiency of your business and to provide solutions that help you gain increased productivity

and improved profitability. We want to earn your confidence every day regardless of the

geography of your location, your special requirements or your size.

Our approach to the market is based on what we define as categorization. We strive to

understand individual customer needs and applications and design products accordingly. Our

customers are individuals and businesses and not segments. It is not the easiest path in a highly

competitive industry, but we have chosen to go this way as it unlocks new opportunities for us

and delivers extra value for our customers. Win ­ Win, we call it.

In this issue of our newsletter, you will see some examples of this belief and the success that we

have had in a very difficult period. Better products, more financing avenues and increased reach.

Feel free to write to me or any of our colleagues or dealerships if you need assistance from us.

Once again, we wish you all the best in 2014.

Cordially,

R N Rao

Director, Marketing

BUILT TO WIN | JANUARY 2014

R E S O U R C E

AMW announced that the Company has entered into an agreement with IndusInd Bank for

financing retail sales of its range of medium and heavy haulage trucks and tippers.

AMW’s expects that this agreement with IndusInd Bank will help its sales offices and

dealerships to reach out to more truck operators across the country and offer them a range

of financing options.

IndusInd Bank is one of India’s leading private sector banks with over 500 branches across

the country. The bank has a strong presence in the North, South and Eastern regions of

India and has more than 10% market share in the commercial vehicle/commercial equipment

lending sector.

AMW TIES UP WITH

INDUSIND BANK FOR RETAIL FINANCING

PAGE 3

MORE AVENUES. MORE OPPORTUNITIES.

This will be a great boon

to buyers with a good track record

as they look to expanding and diversifying their fleet.

AMW has an extremely loyal customer base and

we are confident that they will avail of this scheme

to grow their businesses.

Call your nearest AMW dealer or office for details.

S H O W C A S E

Exciting Excon for AMW

The Company launched its latest high performance 3118 TM at EXCON signaling its superiority in performance,

ruggedness and durability. The 3118 TM guarantees the lowest transportation costs resulting in high earnings for

the operator. Turnaround times are excellent as the Transit Mixer is capable of speeds up to 78 km per hour and is

suited for long distances. The vehicle can be fitted with drums up to 10 cu. meters capacity.

The 8x4 driveline, an efficient 180 HP Cummins engine, a heavy duty Meritor axle and the renowned 9 speed

Eaton gearbox make the 3118 TM a notch above others in this class. Combine this with our legendary heavy duty

frame, bogie suspension and a world class cabin, the 3118 TM is a winner all the way.

Heads turn as AMW showcases its latest tippers

The AMW stand had several important operators including R S Enterprises, Chennai,

who operates 100 AMW tippers and reposed his faith in AMW with 20 tipper orders

at the EXCON. Vishwas Construction, Bangalore, who already own 50 AMW

tippers, booked 10 3118 TMs at the EXCON.

The high road beckons. Performance. Safety. Quality. Professionalism. That's AMW.

BUILT TO WIN | JANUARY 2014 PAGE 4

BUILT TO WIN | JANUARY 2014

R E A C H

AMW Motors Ltd. (AMW) expanded its presence in the Mumbai, Panvel and Navi Mumbai regions, with the

opening of its new state of the art 3S (Sales, Service and Spares) dealership, S. S. Automobiles in Panvel.

The modern, fully equipped facility was inaugurated by Mr. Anirudh Bhuwalka, Managing Director & CEO,

AMW. Mr. A. Ramasubramanian, President HCV, Mr. R.N. Rao, Director Marketing, AMW and Mr. Hardeep

Singh Managing Director, S. S. Automobiles were also present on the occasion.

Discerning operators are

moving upwards in terms of

performance parameters like

fuel efficiency, payload

carrying capacity, driveability,

gradeability and enhanced

features of comfort and safety.

AMW vehicles cover applications

in 16, 25, 31, 35, 40 and

49 tonne categories.

AMW CONSOLIDATES ITS POSITION IN MAHARASHTRAS.S. Automobiles, Panvel, joins AMW dealer network

CONTINUE ON PAGE 6

PAGE 5

PAGE 6BUILT TO WIN | JANUARY 2014

R E A C H

Commenting on the opening of this new service dealership, Mr. Bhuwalka said

AMW products and services have always offered customers added value and

better return on investment and our partnership with S. S. Automobiles will strengthen

our capability to reach out to customers in this important region.

We are delighted to be working with S. S. Automobiles who are ideally

placed to develop and service a large and growing market.

Mr. Hardeep Singh said,

We are extremely happy to be part of the AMW fraternity.

I look forward to a partnership that will bring world class products

and services to customers in this region. We consider this as

a reiteration of the confidence AMW has in us and are proud

to be associated with this innovative and customer driven company.

CONTINUE FROM PAGE 5

S.S. AUTOMOBILES, PANVEL, JOINS AMW DEALER NETWORK

The new facility will provide

customers a full range of services

including vehicle sale,

financing assistance, maintenance

and repair, spare parts support

and 24X7 assistance through

AMW's Call Centre.

BUILT TO WIN | JANUARY 2014

A D V A N T A G E

PAGE 7

THE NEW AMW 25 TONNE BELL CRANK SUSPENSION WITH HALLMARK PERFORMANCE AND RELIABILITY

This new offering is the result of extensive surveys

carried out in major road construction and

transportation sites across several locations in Gujarat

and surrounding regions and customer feedback for

the product has been extremely encouraging.

Tets drive the new tipper. You’ll be happy you did.

AMW launched its latest version of high performance tippers for on­road applications

like road construction, haulage of coal, construction materials and minerals over

longer distances. The 2518 is suited for both on and off road applications and has a

payload capacity that is among the best in its class.

The 2518 tipper has been optimized for a variety of applications considering the

needs of operators looking for a rugged, durable, fuel efficient and cost­effective

transportation solution. The 2518 tipper has the hallmark of AMW performance that

includes a sturdy drive line, standard suspension, efficient gear box, strong chassis,

and excellent body. The excellent gradeability under tough road conditions easy

drive with full load ensures more trips and maximum vehicle utilization.

This addition to the AMW tipper range fulfils the long standing need for a vehicle that

has all the features of a premium vehicle that gives operators versatility, lower

operating costs and better return on investment.

The all steel “day” Cabin is an added advantage that is designed for safety and

comfort at affordable costs. The cabin has been designed in a manner that enables

operators to build locally with the advice and assistance of AMW's after market team.

BUILT TO WIN | JANUARY 2014 PAGE 8

The newly launched 3118 TM comes with a max capacity of 10 cu. mtrs on a 8X4 drive

line configuration and is powered by the most reliable and fuel efficient 180 hp engine.

3118 TM is fitted with the world renowned 9 speed gear box with crawler gear for best in

class gradability of 28% and heavy duty axles. It has a special CED coating to avoid

corrosion from harsh operating environments and the chassis is made of heavy duty

frame with 7+7 mm double flitch.

AMW has entered into a strategic tie­up with all leading manufacturers of transit mixer

drums. The transit mixer displayed had a separate slave engine which acts as a failsafe in

case of main engine failure while transporting concrete to prevent expensive drum

repairs. It also had the highest load capacity of 10 Cum of concrete.

As per R N Rao, Director Marketing, AMW Motors Ltd.

India is witnessing increase in penetration of the ready mix concrete in the growing

infrastructure industry. Addressing this growth, we have expanded our transit mixer

range with the introduction of all new 3118 TM at EXCON 2013, Bengaluru. We are

delighted at the initial response and are confident of growing our volumes and

market shares in the transit mixer segment with a comprehensive range.

AMW 3118 TM THE HIGH CAPACITY TRANSIT MIXER

A D V A N T A G E

3118 TM Features

Guarantees the lowest

transportation cost

per cu. mtr and highest

possible earnings

Is best suited for

longer lead distance

with high speed

Can be fitted with

transit mixer drums with

capacity of 8 to 10 Cum

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BUILT TO WIN | JANUARY 2014

Y O U R A M W

PAGE 9

The North East ­ the latest region to witness the infrastructure boom ­ better roads, more

construction, power plants ­ and the increased demand for high performance trucks.

Here’s a success story of a major transport contractor in Guwahati, Mr. Ankit

Jarial. His company is a major transporter for Star Cements, handling both

inbound and outbound logistics, Dalmia Cements and Amrit Cements.

His fleet of 132 vehicles transports 10,000 MT of fly ash from Guwahati

(Railway dump yard to Lumshillong ) and 10,000 MT of cement back

to Guwahati every month.

Enter AMW with its all new 3116 HL, which promised high

performance, high productivity and higher profits. Impressed

with the trial runs and demo of the 3116HL, Mr. Jarial put his

faith in six AMW vehicles. The 15% better fuel efficiency (1.68

kmpl) as compared to competition, the lower maintenance

costs, better gearbox, higher gradeability are all factors which

are major advantages in the hilly terrain. All this translates to

higher earnings, which means quicker payback time and faster

business growth.

All this couldn’t have come at a better time as the North East

region is galloping towards the highest growth rates in the

country. Mr. Jarial will expand his fleet and naturally AMW will be

his preferred choice.

The maintenance and service support from Tribeni, AMW’s dealer in

the region have contributed to this performance. AMW’s Nine

Authorized Service Centres and 15 Authorized Spare Parts outlets are

added bonus.

Tough terrain, tough conditions and tough challenges bring out the best in us.

The Road to Better

PerformanceCommenting on

the superior efficiency

of AMW trucks, Mr. Jarial says

We are achieving impressive

fuel efficiency,

high performance and

much better turnaround times

with AMW vehicles.

AMW Motors Ltd.7th Floor, Tower­1, Equinox Business Park, Peninsula Techno Park, Off. Bandra Kurla Road, L.B.S. Marg, Kurla (West),

Mumbai ­ 400 070, India. • Tel.: + (91­22) 3382 6000 • Fax: + (91­22) 3382 6123 • Email: sales@amwasia.com

TOLL FREE HELPLINE : 1800-209-2447 AMW Motors Ltd. AMWMotorsLtd • www.amwmotors.com

THE AMW DEALER NETWORK CONTINUES TO GROW WITH OVER 123 DEALERSHIPS ACROSS INDIA.

AMW and its dealers strive to stay close to our customers.

Our vast network of showrooms, workshops,

service outlets, mobile vans and call centres

ensure that we are always with you.