sales and distribution of AMW

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Automobile Industry overview Industry performance in 2014-15 Production The industry produced a total of 23,366,246 vehicles including passenger vehicles, commercial vehicles, three wheelers and two wheelers in April-March 2015 as against 21,500,165 in April-March 2014, registering a growth of 8.68 percent over the same period last year. Domestic Sales The sales of Passenger Vehicles grew by 3.90 percent in April- March 2015 over the same period last year. Within the Passenger Vehicles segment, Passenger Cars and Utility Vehicles grew by 4.99 percent and 5.30 percent respectively, while Vans declined by (-) 10.19 percent in April-March 2015 over the same period last year. The overall Commercial Vehicles segment registered a de-growth of (-) 2.83 percent in April-March 2015 as compared to same period last year. Medium & Heavy Commercial Vehicles (M&HCVs) grew by 16.02 percent and Light Commercial Vehicles declined by (-) 11.57 percent. Three Wheelers sales grew by 10.80 percent in April-March 2015 over the same period last year. Passenger Carriers and Goods Carriers grew by 12.16 percent and 5.27 percent respectively in April-March 2015 over April-March 2014. Two Wheelers sales registered growth of 8.09 percent in April- March 2015 over April-March 2014. Within the Two Wheelers segment, Scooters, Motorcycles and Mopeds grew by 25.06 percent, 2.50 percent and 4.51 percent respectively in April-March 2015 over April-March 2014.

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sales and distribution strategy of AMW

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Page 1: sales and distribution of AMW

Automobile Industry overview

Industry performance in 2014-15Production

The industry produced a total of 23,366,246 vehicles including passenger vehicles, commercial vehicles, three wheelers and two wheelers in April-March 2015 as against 21,500,165 in April-March 2014, registering a growth of 8.68 percent over the same period last year.

Domestic Sales

The sales of Passenger Vehicles grew by 3.90 percent in April-March 2015 over the same period last year. Within the Passenger Vehicles segment, Passenger Cars and Utility Vehicles grew by 4.99 percent and 5.30 percent respectively, while Vans declined by (-) 10.19 percent in April-March 2015 over the same period last year.

The overall Commercial Vehicles segment registered a de-growth of (-) 2.83 percent in April-March 2015 as compared to same period last year. Medium & Heavy Commercial Vehicles (M&HCVs) grew by 16.02 percent and Light Commercial Vehicles declined by (-) 11.57 percent.

Three Wheelers sales grew by 10.80 percent in April-March 2015 over the same period last year. Passenger Carriers and Goods Carriers grew by 12.16 percent and 5.27 percent respectively in April-March 2015 over April-March 2014.

Two Wheelers sales registered growth of 8.09 percent in April-March 2015 over April-March 2014. Within the Two Wheelers segment, Scooters, Motorcycles and Mopeds grew by 25.06 percent, 2.50 percent and 4.51 percent respectively in April-March 2015 over April-March 2014.

Exports

In April-March 2015, overall automobile exports grew by 14.89 percent over the same period last year. Passenger Vehicles, Commercial Vehicles, Three Wheelers and Two Wheelers grew by 4.42 percent, 11.33 percent, 15.44 percent and 17.93 percent respectively during April-March 2015 over the same period last year.

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Gross Turnover of the Automobile Manufacturers in India (In USD Million) 

  2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

  36,612 33,250 43,296 58,583 66,264 67,607

(USD Conversion Rate) 40 46 47 46 47 50

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Installed capacity

o Installed Capacity (In Millions)

o (2011-12)

o A. Four Wheelers

5.81

o B. Two & Three Wheelers

18.95

o C. Engines

1.00

o Installed Capacity (In Millions)

o (2012-13)

o A. Four Wheelers

6.59

o B. Two & Three Wheelers

20.74

o C. Engines (In Millions)

1.10

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Industry composition

Domestic Market Share for 2014-15

Passenger Vehicles 13

Commercial Vehicles 3

Three Wheelers 3

Two Wheelers 81

Grand Total 100

Automobile Production Trends 

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Category 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Passenger Vehicles 23,57,411 29,82,772 31,46,069 32,31,058 30,87,973 32,20,172

Commercial Vehicles

5,67,556 7,60,735 9,29,136 8,32,649 6,99,035 6,97,083

Three Wheelers 6,19,194 7,99,553 8,79,289 8,39,748 8,30,108 9,49,021

Two Wheelers 1,05,12,903 1,33,49,349 1,54,27,532 1,57,44,156 1,68,83,049 1,84,99,970

Grand Total 1,40,57,064 1,78,92,409 2,03,82,026 2,06,47,611 2,15,00,165 2,33,66,246

 

Automobile Domestic Sales Trends 

Category 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

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Passenger Vehicles

19,51,333 25,01,542 26,29,839 26,65,015 25,03,509 26,01,111

Commercial Vehicles

5,32,721 6,84,905 8,09,499 7,93,211 6,32,851 6,14,961

Three Wheelers

4,40,392 5,26,024 5,13,281 5,38,290 4,80,085 5,31,927

Two Wheelers

93,70,951 1,17,68,910

1,34,09,150

1,37,97,185

1,48,06,778

1,60,04,581

Grand Total

1,22,95,397

1,54,81,381

1,73,61,769 1,77,93,701

1,84,23,223

1,97,52,580

Automobile Exports Trends 

Category 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

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Passenger Vehicles

4,46,145 4,44,326 5,08,783 5,59,414 5,96,142 6,22,470

Commercial Vehicles

45,009 74,043 92,258 80,027 77,050 85,782

Three Wheelers

1,73,214 2,69,968 3,61,753 3,03,088 3,53,392 4,07,957

Two Wheelers

11,40,058 15,31,619 19,75,111 19,56,378 20,84,000 24,57,597

Grand Total

18,04,426 23,19,956 29,37,905 28,98,907 31,10,584 35,73,806

AMW Motors Ltd.

Company profile

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AMW Motors Ltd. (AMW) is one of India's leading HCV manufacturer offering transport solutions for a new competitive age in India's fast-growing economy.

AMW's product range covers the full range of heavy-duty applications in mining, construction, power, petroleum, roads and highways, other infrastructure projects and general cargo transportation.

The company's manufacturing facility in Bhuj, western India is spread over 2 million sq. meters and produces vehicles for a wide range of civilian and defense applications. AMW has invested over Rs20 billion in the plant and has a capacity to produce 50,000 vehicles. In addition AMW makes tipper bodies, trailers and other fully built vehicles at the plant.

The state-of-art manufacturing includes assembly, axles and drivelines, frame shop and automated cab painting facilities. All AMW vehicles undergo stringent testing at the comprehensive testing facilities.

The company is certified to TS16949, by TUV. The vehicles have won several awards for innovation and performance, including Truck of the year award.

AMW's vehicles are exported to the SAARC nations including Nepal, Bhutan, Bangladesh and Myanmar.

AMW’S Purchase policy

Success depends on the ability to work with customers

AMW believes that its success depends on its ability to work with customers, suppliers and other business partners in a meaningful manner that adds value to each as AMW strive to create a vibrant commercial vehicles industry.

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Business ethics

AMW's policy for components is designed with a view to achieve customer satisfaction. It is based on the vision that AMW makes reliable and world-class products, supported by an equally excellent sales and service network. This is to ensure that fleet operators and truck owners have maximum up time with their vehicles.

In this approach, the suppliers must commit to be responsible partners in the manufacturing and supply chain processes. The suppliers' commitment to quality and timely delivery adds to the positioning as an upcoming challenger in the trucking and transport industry.

AMW involves the suppliers throughout the process, right from product design, development and testing, up to on-road performance and servicing. Thus at AMW, the supplier philosophy emphasizes long-term, win-win relationships.

Process do's and don'ts

AMW expects its supplier partners to:

Adhere to industrial best standards in quality, safety and environmental practices Fulfill the requirements of products and services in a manner that ensures continuous

production, reliability and at the same time be flexible Provide products and services embracing latest technological developments Be financially sound and have a reputation of good manufacturing practices Support the R & D in new product development and testing Keep pace with the growth and scale up production to meet the volumes as AMW

penetrates the market aggressively.

Dealership Opportunity

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Energy, enthusiasm and a positive attitude

Hallmarks of an AMW dealer

In a country whose economy is set to double every ten years, infrastructure and mining emerge as key growth areas.

And as India engages in prospecting for new mines and a construction spree of new infrastructure, efficient transportation solutions are even more critical. This is what explains AMW's spectacular rate of growth ever since its inception.

AMW need partners in this growth. Partners who can help AMW sell the high-technology trucks, manufactured at the state-of-the-art facility in Bhuj, to fleet-owners around the country. AMW's rugged, all-terrain trucks that make light of any load have already proved to be a hit among major fleet owners, like the builders of the Yamuna Expressway. Now it is up to the dealers, to take the action forward.

Qualifications to be an AMW dealer:

Boundless energy to achieve targets and to set the bar high Supplier should be a supplier to OEM in Auto industry An enthusiasm to participate in a fast growing industry

An AMW dealership offers you many attractive benefits:

An opportunity to participate in a high-growth area A perfect platform for the entrepreneurship and salesmanship skills Multiple revenue opportunities, as the dealerships also double up as service centers and

spare parts sellers Complete training and periodic refreshing of skills

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Products

Heavy Duty Trucks Variants

2516 HL cowl

For transporting a variety of cargo over long distances

2518 HL cab

for transporting, machinery, steel coils and cement bulkers over long distances

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3116 HL cowl

The tough, reliable and most fuel efficient 31 tonner

3118 HL cab

Highest payload carrying capacity.

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Dealership Opportunity

To become a dealer one needs to write to [email protected] to contact their sales manager.

Or can also call at 1-800-209-2447 (toll free).

Requirements for suppliers

AMW procures the following category of components from qualified suppliers:

Aggregates: Gear box, axles, etc.

Sheet metal parts: Pressed parts, fabricated parts.

Rubber parts: Extruded parts like hose, weatherstrips, mountings ( rubber to metal bonded), moulded rubber parts, bellows.

Plastic parts: Gear shift knob, AC duct parts, roof moldings, door trims.

Proprietary parts: Clutch, drag links, power steering kit, lamps, tires, seat belts, instruments, horns, AC parts like compressor, condensor, sensors.

Electrical parts: Wiring harness, lamps.

Qualifications

Quality parameters for applying:

Supplier should be minimum TS16949 certified Supplier should be a supplier to OEM in Auto industry

AMW expects its supplier partners to:

Adhere to industrial best standards in quality, safety and environmental practices Fulfill our requirements of products and services in a manner that ensures continuous

production, reliability and at the same time be flexible Provide products and services embracing latest technological developments Be financially sound and have a reputation of good manufacturing practices

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Support our R & D in new product development and testing

Keep pace with our growth and scale up production to meet our volumes as we penetrate the market aggressively.

Authorized dealer in Lucknow

Global Motor Sales

Mr. GopalAgarwal

Main Kanpur Road, Near Airport, Opposite Hyundai Showroom, Lucknow, PIN-226008

Contact Details :

[email protected] 9935188000, 9415488000, 7860188000