New Tools for Local Marketing
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Transcript of New Tools for Local Marketing
![Page 1: New Tools for Local Marketing](https://reader035.fdocuments.us/reader035/viewer/2022070316/55584602d8b42ac6078b52ea/html5/thumbnails/1.jpg)
NEW TOOLS FOR LOCAL MARKETING
The landscape is changing.
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Geographically target the Web
Search engine optimization Web advertising The mobile web Blogging Social media Putting it all together
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SEO for local business
Google Matters Google Places Incoming links Lots of quality content Video On page factors
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Web advertising for local business
Google Adwords Target key words and phrases Target geographic areas Set tight budgets
Facebook The revolution Pinpoint targeting Fan pages Opening the lines of communication
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The Mobile Web Revolution
2013 – more people will visit websites from a phone than from a desktop computer. – Gartner Group
The GPS is the key Search by voice Click to call Ads can target smart phones
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Social media for local business
Services that I actually use Yelp Twitter Facebook
Services that are hot but not for me FourSquare Google Buzz GoWalla
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What is a blog?
A user-friendly website. Systematically develop deep
content. Stay in touch with your customers. Produce an RSS News Feed. Your market can subscribe.
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What is an RSS news feed?
RSS stands for “Really Simple Syndication.”
An efficient way for you to use the Net to distribute timely information.
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The old way
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Boo!
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The new way
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Yay!
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Lots of ways to subscribe
Email News Reader Twitter Facebook
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Building your subscriber base
In-Store Facebook Traditional Advertising
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Putting it all together
Content Management Wordpress Drupal Joomla!
Subscription Management Feedburner Mailchimp
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Conclusion
SEO for local business Web advertising for local business The mobile web Blogging Social media for local business Putting it all together
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Resources
http://thomasbrunt.com http://understandingyourwebsite.co
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