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Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation
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Transcript of Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation
22 ToolsTo Rank Higher, Convert Better, Automate Everything & Find Holes In The Market Your Competitors Have Missed
#tcs2016 @RolandFrasier
Roland Frasier
#tcs2016 @RolandFrasierA Tool Within A Tool Within A Tool
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
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Business Management
#tcs2016 @RolandFrasier
Business Management Tools We Use…
• Qvinci
• Quickbooks Enterprise
• Moving to…
• NetSuite
#tcs2016 @RolandFrasier
Business Management Tools We Use…
• Qvinci
• Quickbooks Enterprise
• Moving to…
• NetSuite
#tcs2016 @RolandFrasier
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Ecommerce+ CRM
#tcs2016 @RolandFrasier
Ecommerce + CRM Tools/Resources We Use…
InfusionSoft 1AutomationWiz (1ShoppingCart)
Magento Limelight CRM
SixthDivision Memberium (Membership Sites)
#tcs2016 @RolandFrasier
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Keyword Research
#tcs2016 @RolandFrasier
Keyword Research Tools We Use…
SEMRush FreshKey WordTracker
UberSuggest iSpionage Adwords KW Planner
KeywordSpy Google Trends KeywordTool.io
Soovle VideoCents MerchantWords
#tcs2016 @RolandFrasier
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Search
#tcs2016 @RolandFrasier
SEMRush.com
• Run a domain level keyword report
• Export to Excel
• Sort by Rank (High to Low) + Traffic (High to Low)
• Create + publish content for keyword rankings 2 – 10
• Use influencer outreach, paid media to content + email to list about new content to drive traffic and links to content
#tcs2016 @RolandFrasier
Competitive Intelligence Tools We Use…
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While From Browsing By
Using Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images#tcs2016 @RolandFrasier
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Competitive Intelligence
#tcs2016 @RolandFrasier
Competitive Intelligence Tools We Use…
#tcs2016 @RolandFrasier
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Page Builders
#tcs2016 @RolandFrasier
Page + Funnel Building Tools We Use…
Lead Pages Click Funnels
Optimize Press Thrive Content Builder + Landing Pages
Instapage Unbounce
Adobe Muse Edge Reflow (no longer supported)
#tcs2016 @RolandFrasier
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Video
#tcs2016 @RolandFrasier
Video Tools We Use…
Fresh Key Wistia
VeeRoll Video Cents
Blab KeywordTool.io
Smartzer Invodo (shoppable player)
Tubular Labs Tunes To Tube#tcs2016 @RolandFrasier
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Amazon
#tcs2016 @RolandFrasier
Amazon Tools We Use…
Fresh Key Merchant Words
Feedback Genius Terapeak
K-Lytics Price Blink
AMZ Tracker FeedVisor
#tcs2016 @RolandFrasier
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Social Media Management
#tcs2016 @RolandFrasier
#tcs2016 @your_twitter_handle
Buffer.com
• Schedule Posts To Appear At Most Ideal Times For Engagement + Sharing
• Easily Post Content You Discover While Browsing By Using Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images
#tcs2016 @RolandFrasier
#tcs2016 @your_twitter_handle
TailWindApp.com
• Pinterest + Instagram: Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions + Analytics
• We Use Tailwind To Generate Up To 20,000 Leads Per Day From Pinterest For DIYReady + SurvivalLife
#tcs2016 @RolandFrasier
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Monetization
#tcs2016 @RolandFrasier
#tcs2016 @your_twitter_handle
AdButler.com
• Serving Ads On Native Commerce Sites
• Has Added $50,000 Per Month In New Ad Revenue So Far
• Rotates Best-Performing, Highest-Paying Ads
• Real-Time Reporting
#tcs2016 @RolandFrasier
#tcs2016 @your_twitter_handle
SkimLinks.com
• Non-Obtrusive Supplemental Monetization From Branded Products In Your Content
• 20,000 Merchants In Network
• Automatically Turns Links To Products In Your Content Into Affiliate Links
#tcs2016 @RolandFrasier
#tcs2016 @your_twitter_handle
RevContent.com
• Native Commerce Content Recommendation Network Recommending 200 Billion Pieces Of Content Per Month
• Allows Us To Generate Income From Posts With Post-Specific Ads
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
AdThis.com
• Automatically Add Share + Follow Buttons To Your Site
• Automatically Recommend Additional Content On Your Site
• On-Site Retargeting Exit Pops Based On Where Your Visitors Came From, Interests Or Behavior
• Add Or Promotion Bars At Top Or Bottom Of Your Site
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
SnapEngage.com
• Live Chat For Websites: Captures + Exports Leads
• Automatically Pulls User Info At Start Of The Chat + Saves Chat Transcript To The System
• Customized Chat Boxes To Match Website
• Adding To Customer Care As Profit Center $59,000 Last Month
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
HelpScout.com
• Built-In Knowledge Base Integrates With The Help-Desk
• Added To Customer Care As Profit Center $59,000 Last Month
• Fantastic For Organizing Our Ever-Growing List Of Products For Customer Care Agents To Pull On The Fly
#tcs2016 @RolandFrasier
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Affiliate Networks
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
#tcs2016 @your_twitter_handle
ClickBank.com
• Added $3.1 Million In Revenue In 2015
• 200 Million Customers
• 500,000 Affiliates In Network
• Remarketing
• JVs: Definitely Worth Visiting At Their Booth Here @ T&C#tcs2016 @RolandFrasier
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Analyitics
#tcs2016 @RolandFrasier
#tcs2016 @RolandFrasier
HotJar.com• Creates Session Recordings
• Improve Form Design To Improve Conversions: Recorded 5,000 Cart Interactions & Used Data To Design New Layout For DM’s Order Form.
• Form Analysis – Find Where People Drop Off Your Form, Which Fields They Re-enter, Time On Each Field & # Of Times Form Submits Fail
• Heat Maps (But We Like CrazyEgg Better)
• User Surveys
#tcs2016 @RolandFrasier
GoogleAnalytics.com
• Check Acquisition > All Traffic > Source Medium For New Traffic Channels
• Same as above but check for referrals
• Check Behavior > Behavior Flow > Site Content > All Pages To Find Best Performing Content
• Check Your Sessions By Hour To Find Best Times To Interact, Post Content, Etc. With Your Visitors
#tcs2016 @RolandFrasier
CrazyEgg.com
• Heat Map: We found that a section of our home page got a lot of clicks, but didn’t link anywhere. We added a link to a sales page & saw a 49% increase in DM lab sales from the homepage.
• Scroll Mapping: Find how far visitors scroll on your site
• Confetti: Find out what people who come to your site from different traffic sources click on the most.
#tcs2016 @RolandFrasier
Use click trackers to find click leakage on all your offer pages
These images got 12% of all clicks,but didn’t have a link
Quettra.com
• 1. Mobile App Intelligence For Android + iOS Device Users
• 2. Quettra Portrait Provides Detailed User Profiles, Personas, Demographics And Interests.
• 3. Personalize Content Based On User Preferences, Data Mine To Better Target New Prospects. Monetize Better By Providing Ad Networks More In-depth Customer Demo/Interests Targeting
#tcs2016 @RolandFrasier
Grytics.com
• 1. Facebook Group Analytics + Management
• 2. Find When Members Are Most Active + Learn Best Times To Interact With Them And Post.
• 3. Reward Active Members With “Wall Of Fame” Leaderboard For Likes, Comments, Posts & Influence
#tcs2016 @RolandFrasier
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On-Site Retargeting
#tcs2016 @RolandFrasier
OptiMonk.com• Contextual Exit Pops, Scroll Pops & Hello Bar
• Based On Where Visitors Came From (FB/Google) and The Kind Of Content They Are Consuming
• Digital Marketer Used To Generate An Additional 22,689 Leads
• Increased DM Lab Sales By 30.22%
• Decreased Bounce Rate By 8.52% & Increased Time On Site By 35%
#tcs2016 @RolandFrasier
Gleam.io
• Contests, Social Share Rewards & On-Site Retargeting.
• Single-Step Scroll Pop Lead Capture Form To 2x Leads
• T&C TY Page Share Request > $69,105 Organic Ticket Sales From Facebook ($59,897) & Twitter ($9,208)
• Double Your Sales Campaign For Sharing Lead Magnets
#tcs2016 @RolandFrasier
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Live Chat
#tcs2016 @RolandFrasier
SnapEngage.com
• Easy to capture and export leads
• Great integrations with other solutions (for us HelpScout)
• Customize the look and feel to match your websites
• Partially responsible for $59k in sales by customer support last month.
#tcs2016 @RolandFrasier
Google Tag Manager – TagManager.Google.com
• Add New Code (Gleam, Hotjar, FB Pixels, AdWords Pixels) To Your
Site Without Having To Involve Your Dev Team
• Add & Update Tags On Your Website & Mobile Apps
• Used To Set Up Sequence In GTM To Get Accurate Ecommerce
Data Measuring Campaign Effectiveness From Purchase To Final
Upsell#tcs2016 @RolandFrasier
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Research
#tcs2016 @RolandFrasier
Favorite Research Tools/Sites
• StatisticBrain.com
• SearchEngineLand.com / MarketingLand.com
• Intelligence.BusinessInsider.com
• DigitalMarketer.com
• VerticalWebMedia.com#tcs2016 @RolandFrasier
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Conversion Optimization
#tcs2016 @RolandFrasier
VisualWebsiteOptimizer.com
• A/B + Multi-Variant Split Tests
• Check out tons of case studies on the DM blog.
• Worked better for us than Optimizely because we found that Optimizely slowed some of our sites down significantly.
#tcs2016 @RolandFrasier
Run a split test calendar
Track conversions
EmailOnAcid.com
• Check Email Appearance Across All Formats, All Devices
• Link + Image Validation: Never Send A Broken Link Again
• Defeat Image Blocking With “Mozify” Styled Text Replacement Feature For Blocked Images
#tcs2016 @RolandFrasier
WickedReports.com
• Gives easy-to-understand reports based on UTMs that connects directly to Infusionsoft.
• More of a closed system than ecommerce reporting in GA. It’s how we measured Gleam’s effectiveness on revenue.
• Connect Your Email, PPC, Social & CRM Data In One Place
#tcs2016 @RolandFrasier
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Project Management
#tcs2016 @RolandFrasier
GetFlow.com / Blossom.co / Podio.com / Slack.com
• Flow: Project Management. Turns Chats Into Tasks. Very Visual.
• Blossom: For SCRUM Project Development
• Podio: For Tech Groups. Creates Separate Web-Apps For Calendars, Gantt Charts, Agile SCRUM Boards, Kanban Boards, Etc.
• Slack: For Intra-Company Communications
#tcs2016 @RolandFrasier
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Lead Gen
#tcs2016 @RolandFrasier
BriteVerify.com / OpinionStage.com / ContestDomination.com
• Brite Verify: Real-Time Email Form Validation + Email List. Reduce Spam, Improve Deliverability, Reduce Email Costs.
• Opinion Stage: Polls, Quizzes + Lists. Added 15,000+ Leads/Month, Increased Engagement, Segmentation Allows For Greater Personalization
• Contest Domination: Contests added $100k/Month#tcs2016 @RolandFrasier
Qzzr.com
• Create, Embed + Share Customized Quizzes
• Export To CRM + Segment Based On Replies To Personalize For Highly Targeted Follow-Up Marketing
• Add Calls To Action To End Of Quiz To Drive Traffic To Opt-In + Tripwire Pages, Boost Facebook Likes, Etc.
#tcs2016 @RolandFrasier
Keyhole.co
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Productivity
#tcs2016 @RolandFrasier
Gliffy.com / Balsamiq.com / Moqups.com
• Gliffy: For Charting Out Funnels & Flowcharting Offers. Also Helps With QA Having Everything Linked & Viewable
• Balsamiq Mockups: Rapid Wire-framing Tool. Gets Business Team, Developers & Designers On Same Page Before Dev Starts
• Moqups: Another quick mock-up tool.
• Speeds Dev Time, Reduces Iteration, Increases Productivity#tcs2016 @RolandFrasier
Grammarly.com / CopyScape.com
• Grammarly For QA Grammar Checking Content Prior To Posting
• CopyScape For QA + Legal Liability Reduction Checking Content Prior To Publishing
• CopyScape To Discover Other People’s Content That Infringes On Ours
#tcs2016 @RolandFrasier
PiktoChart.com
• Quickly + Easily Make Beautiful Graphs, Charts and Infographics
• 500+ Templates
• Stock Photo Library + Upload Your Own Videos
#tcs2016 @RolandFrasier
86,000 Free Vector Images!
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Hiring & HR
#tcs2016 @RolandFrasier
Workable.com / TimeDoctor.com / TestDome.com
• Workable: For Hiring. Posts To Top 15 Career Sites. Creates Career Center. Tracks Entire Process Of Hiring.
• TimeDoctor: Monitoring & Improving Employee Performance
• TestDome: Tests Programmers Before You Hire Them
#tcs2016 @RolandFrasier
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QC, De-Bugging Tech
#tcs2016 @RolandFrasier
Bugherd.com / Loader.io / Twilio.com
• Bugherd: Like Sticky Notes On A Website. UI/QC Team Pastes Stickies Right On Site, Turns Into Notes For Debug Team
• Loader: For Load Testing (Free)
• Twilio: Appointment Reminders, 2 Factor Authentication, Package ETAs, Call Tracking.
#tcs2016 @RolandFrasier
Twilio Use Case…
• SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your Membership Benefits Today.”
• Responses “I Never Signed Up For This.” = Cancel Membership, Don’t Send Welcome Kit. Don’t Rebill.
• Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks, Save COGS On Kits Sent To Cancels Prior To Implementing
#tcs2016 @RolandFrasier
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Fulfillment
#tcs2016 @RolandFrasier
ShipStation.com / SkuVault.com / ShipGooder.com
• ShipStation Integrates With Everything We Do: Amazon, Shopify, Magento, LimeLight, SkuVault, Etc.
• Integrates With All Major Shippers: DHL, FedEx, UPS, USPS
• SkuVault Helps Manage Stock
• ShipGooder Helps Us Find The Best Rates
• Helped Us Ship 59,563 Items In January 2016#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads
Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads
Highest Impact Split-Tests Ranked in Order of Impactfulness
1. Countries2. Precise Interests3. Images4. User OS5. Age Range6. Genders7. Broad Categories8. Titles
9. Cities10.User Device11.Body Copy12.Sexual Preference13.Relationship Status14.Regions15.Education16.Language
Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads
Use Likealyzer To See How Well You Are Managing Your FB Pages
Use Likealyzer To See How Well You Are Managing Your FB Pages
Adsviser.io: Facebook Ad Intelligence
Use Likealyzer To See How Well You Are Managing Your FB PagesAudienceDrill.co
Use Likealyzer To See How Well You Are Managing Your FB Pages
ConnectLeads.io
Use Likealyzer To See How Well You Are Managing Your FB Pages
Qyaya.com
Use Likealyzer To See How Well You Are Managing Your FB Pages
DriftRock.com
Use Likealyzer To See How Well You Are Managing Your FB Pages
DriftRock.com
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#tcs2016 @RolandFrasier
Use Likealyzer To See How Well You Are Managing Your FB Pages
IconoSquare.com
Use Likealyzer To See How Well You Are Managing Your FB Pages
IconoSquare.com
Use Likealyzer To See How Well You Are Managing Your FB Pages
Curalate.com
Use Likealyzer To See How Well You Are Managing Your FB Pages
Soldsie.com
Use Likealyzer To See How Well You Are Managing Your FB PagesSoldsie.com
Use Likealyzer To See How Well You Are Managing Your FB Pages Candid.io
Use Likealyzer To See How Well You Are Managing Your FB Pages
Olapic.com
Use Likealyzer To See How Well You Are Managing Your FB Pages
Pixlee.com
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#tcs2016 @RolandFrasier
Use email countdown timers to increase CTR 134% + Conversions 97%
Use email countdown timers to increase CTR 134% + Conversions 97%
Use email countdown timers to increase CTR 134% + Conversions 97%
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Thank you!
#tcs2016 @RolandFrasier