New Product Launch - Telecom

Project on : Marketing Application in Business

PRESENTED TO : Prof . Mrs Sonal Dabke

Xpress Tele-Services Pvt Ltd


http://upload.wikimedia.org/wikipedia/commons/4/4e/Telecom-icon.svg

Executive Summary


Indian telecom Sector on boom

MVNO Concept to enter Indian Telecom Sector

New Concept of FREE Calling through Cell phones

Revenue Generation from ADS

Current Market Situation & Opportunities


India is set to become the world's second largest wireless

network by April 2008

China tops the global ranks with over 540 million

wireless

US with 260.50 million and India with 250.93 million.

Monthly Additions :

US : 2 to 3 million

China : 6 to 7 million

India : 8 to 9 million.

Competitors


India – A Country of Opportunities


Working age population of India set to increase to 882

million by 2020

India’s urban population expected to rise to 40 per cent

from the current 28 per cent by 2020

30-40 million people joining the middle class every year

with consumption spendings associated with rising

incomes

India represents vast untapped potential for global

telecom majors

What is an MVNO

Mobile Virtual Network Operator

•Purchases wholesale network voice and data access from a Host Network

Operator (HNO) and sells own branded wireless service to customers

•Product design and creation (within HNO operational parameters)

•Defines the addressable market, develops campaigns, advertising, promotions,

acquisition, loyalty and retention

•Owns the sales and distribution strategy and operation

•Owns the customer relationship

•Network element ownership and control varies from none to extensive –

depending on the MVNO model


Launch Video of the Product


xpress media content\Final AD.wmv

PRODUCT & PRICE


PRE- PAID PLAN

X press UNLIMITED

FEATURES

Free unlimited outgoing to any local mobile network.*

Free unlimited SMS’s to any network.*

10 Emergency Calls per month without any ads.

Free GPRS activation and free surfing.

Minimum Monthly ReCharge of Rs. 249/-

Talk time worth Rs 50/-

Roaming and STD Charges at Rs 1/- per min


* CONDITIONS APPLY

CONDITIONS


Recharge Compulsory between 1st -5th of every month

Users will receive upto 10 TEXT SMS’s / MMS’s daily.

20 sec audio ads prior to call.

HTML AD Bar while using GPRS.

Caller tunes would be Jingles of Advertisers *

Press * option for emergency calls.

Handset should be GPRS enabled.

Text AD’s on all outgoing SMS’s

Plans are applicable for a year

REVENUE MODEL

Income from STD Calls and SMS’s

Income from Content downloads

Income from sale of handsets

Income from ADVERTISEMENTS

( Interactive HTML / TEXT SMS’s / MMS’s / AUDIO )



http://blogs.zdnet.com/ip-telephony/images/msnmobileads_270x487.png

Interactive Ads


Revenue from Sale

of Handsets


PRE- PAID PLAN

FREXPRESS

FEATURES

100 Free SMS’s to any network

Upto 60 min of talk time free every month subject to 3 min

per call.

Free unlimited outgoing to Xpress and Reliance Network

Free GPRS activation and free surfing.

Call Charges : Rs 1 per min

SMS’s Charges: Rs 0.50 per SMS’s


* CONDITIONS APPLY

CONDITIONS


Users will receive up to 10 TEXT SMS’s / MMS’s daily.

Minimum Refill of Rs. 10/- between 1st–5th of every month

(Validity 30 days)

20 sec audio ads prior to call limited till free talktime.

HTML AD Bar while using GPRS.

Press * option for emergency calls.

Caller tunes would be Jingles of Advertisers *

Handset should be GPRS enabled.

Text AD’s on all outgoing SMS’s

Plans are applicable for a year

REVENUE MODEL

Income from Calls / SMS’s

Income from Content downloads –

Ringtones/Subscriptions etc…

Income from sale of handsets

Income from ADVERTISEMENTS

( Interactive HTML / TEXT SMS’s / MMS’s / AUDIO )


Recharge Options


Recharge Vouchers

E- Charge

Direct Debit

Web Charge ( Credit Card / Direct Debit / Itz Cash )

Direct Charge (* Amount * 526701246001XXXX* 333#)

condition: Registration Required

Other Services


Subcriptions: CricLive, Horoscope, Newslive etc

Download Wallpapers, Ringtones etc

Xpress-ON – Web Portal: Free (Like Airtel Live)

XpressTunes – Call back Tones (If required)

XpressGana – Online Music Directory

Xpressionary – Online Dictionary

XpressMaps – Search a nearby BookStore, Multiplex etc.

All Services will be made available at competitive rates / Monthly basis.

Major Advertisers


Educational Institutions

Consumer Durables

Websites

Research Companies

Entertainment & Media Companies

Handset Manufacturers

Govt and NGO’s

http://images.google.co.in/imgres?imgurl=http://blog.wired.com/photos/uncategorized/2007/06/05/yahoo_logo.jpg&imgrefurl=http://www.fantasybaseballdugout.com/?p=30&h=350&w=394&sz=11&hl=en&start=1&um=1&tbnid=lwJy-gt-KuvFbM:&tbnh=110&tbnw=124&prev=/images?q=yahoo&um=1&hl=en

http://images.google.co.in/imgres?imgurl=http://www.gadgetreview.com/wp-content/uploads/2007/12/nokia_logo.jpg&imgrefurl=http://www.gadgetreview.com/2007/12/&h=234&w=630&sz=21&hl=en&start=2&um=1&tbnid=J1nnSuMvW9B57M:&tbnh=51&tbnw=137&prev=/images?q=nokia+logo&um=1&hl=en

http://images.google.co.in/imgres?imgurl=http://www.mobilewhack.com/samsung-logo.jpg&imgrefurl=http://www.mobilewhack.com/samsung-phones-to-slim-down-with-new-lcd-display/&h=350&w=1048&sz=18&hl=en&start=1&um=1&tbnid=rKGYtoQxBCy1CM:&tbnh=50&tbnw=150&prev=/images?q=samsung+logo&um=1&hl=en&sa=X

http://images.google.co.in/imgres?imgurl=http://www.livetelecom.com/images/footer/LgLogo.gif&imgrefurl=http://www.livetelecom.com/&h=312&w=618&sz=63&hl=en&start=2&um=1&tbnid=QkrsoJIiWVZknM:&tbnh=69&tbnw=136&prev=/images?q=LG+logo&um=1&hl=en

Place


Xpress Stores at all major locations.

Franchisee model for other areas.

Recharge Vouchers and Sim Cards will be made available

at local retail stores.

Handsets and Sim cards will be available at all leading

mobile retail outlets.

PROMOTION


Ads – TV, Radio, Print & Internet

Sponsering Events

Promotional Song

Radio Ad Jingle

xpress media content\Audiosammain ad2.wma

SWOT Analysis


Strengths


No huge investments compared to existing players

Innovative calling concept

Unique tariff plans with flexible recharge options

Benefits from reliance network

First company to give free call option.

Pioneer of MVNO concept in a country

Weakness


Call free for only three minutes

GPRS enabled handsets required

Time consumption for call connection

No independent network.

Opportunities


India is set to become the world's second largest wireless

network.

India's monthly addition of 8 to 9 million users.

Rising income levels of population.

Revenue per user is on a rise.

Problem of limited spectrum availability and the issue of

interconnection

Threats


Contract base system

New entrant(s) with same concept

Quality of network may be an issue

Limited target market.

Major Budget Expenses


Cost of Tie up with RELIANCE

Cost of Tie up with PATNI for back office operations

Office set up cost

Staff Cost

Advertising and Promotion Expenditure

Govt licenses and Legal Expenditure

Thank youXpress Tele-Services Pvt Ltd

New Product Launch - Telecom

Business

Transcript of New Product Launch - Telecom