Attracting More Ideal Customers

Using new media

And how to keep the ideal customers you attract

Engage ideal customers

instead of interrupting them Make your campaign

meaningful using info or educational marketing

Use your sustainable practices, quality product, luxurious customer service and social responsibility to anchor your brand’s value

Are you targeting a growing Ideal Customer segment?

There are over 50 million unique affluent US internet users

(those with annual household incomes of at least $100,000) visiting websites

The Deloitte report suggests the total wealth among millionaire households could more than double over the next decade in 25 major world economies, including the U.S.

The total wealth of millionaire households in the U.S. could reach $87 trillion in 2020, up from $39 trillion in 2011.

The number of millionaire households in the U.S. is projected to increase from an estimated 10.5 million in 2011 to 20.6 million in 2020. Source:

http://www.bizjournals.com/phoenix/blog/business/2011/05/arizona-to-lead-in-growth-of.html http://www.deloitte.com/us/globalwealth

Old media isn’t tuned in

•Expensive production and distribution costs

•Expensive ad rates

•Driver of higher customer

acquisition costs •While old media is seeing declining attention from your ideal customers,

new media is attracting them

New media is a broad term that encompasses

amalgamation of traditional media with the interactive power

of computer and communications technology, and

computer-enabled consumer devices

New Media is in

New Media can help you:

• Increase quality of website traffic and quality of leads generated

• Position your brand to increase targeted lead generation and increase number of ideal customers to boost sales

• Advance relationships with mature women niche using new media who are also High Net Worth Individuals (HNWIs) without more demands on you or your staff

• Get a PR Plug-in that puts your campaign into a meaningful context that translates into higher value – giving you more benefits per sale

• Increase awareness of your brand value distinction without putting a

strain on your resources

Mature Women Niche and New Media Consumption

• 45-to-54-year-olds make up the largest group of affluent internet users (10.8 million)

• Women make over 80% of brand purchase decisions

• Women start more than 70% of new businesses • 56% of social media users are 30-64 yrs. of age • Women make up (47%) of the affluent (HNWI) market

online • Women make up over 50% of social media users.

Source:

http://www.newmediatrendwatch.com/markets-by-country/17-usa/123-demographics

New Media Case Studies • The Outdoors Station a company

that specializes in lightweight hiking gear

• Goal: to employ new media to increase website traffic and grow sales

• Approach: used audio (podcasting) to create valuable content and advance relationships with target market

• Strategy: shared content based on shared passion for outdoors, increased visibility of podcasts, and rewarded new media fans and customers

• Results: sales increased 20% when new products or promotions were mentioned on the podcast

How are you using new media?

How you can use this info…

• Use New Media to Increase website traffic quality with brand enhancing audio marketing

• Use New Media to advance relationships with high value niche in the women's market (eco-luxury and sustainable living/business enthusiasts)

• Increase lead generation opportunities and minimize new

customer acquisition costs

• Use New Media to increase awareness of your brand value distinction without putting a strain on your resources

• Contact us for assistance and next steps

Contact: Y. Dubel (888)284-7962 http://webantiphon.com

Getting the most from Context… • Use Context as a partner in your education

or information marketing

• Stand out from the pack and embrace what it means to be a Maverick

• Promoting sustainable lifestyles and business practices makes can help make you a hero

• Get FREE Preview eBook and Preview eCourse Scholarship @ envision-solutions.webantiphon.com

Contact: Y. Dubel (888)284-7962 http://webantiphon.com