Modules

Module – 1 : New Franchise Venture Planning

• Brand will be give an overview of the myths, risks, and rewards of entrepreneurship, including how to evaluate their own dedication to the challenges of building a sustainable venture.

• Brand will be guided through each phase of the business planning process, interacting with program staff to learn how to evaluate their progress, and develop success metrics for their future operations

• Brands will develop a venture concept summary that details.• The consumer problem, opportunity or need that the venture addresses• Profile the demographic and psychographic attributes of the customer; attempts to size

potential markets;• Describe the revenue model(s) of the venture;• Describe the proposed product or service;• Provide a description of direct and indirect competitive offerings;• Describe the distribution channels• Detail the unique end-user benefit explaining why a customer will pay for said solution.

Module -2:Opportunity Recognition and Strategy Formation

• Brand will conduct solid analysis of the current market and industry conditions where the opportunity resides to support the attractiveness of the venture.

• Brand will identify the internal and external strengths and challenges to their opportunity. Various strategies relating to market timing, partnerships, and managing the market entry barriers will be explored; participants will select the best strategic approach for their venture

• Brand will evaluate their new venture opportunity based on their: Ability to execute and compete in their market niche;

• Individual and potential team's capabilities and resources,• Unique value proposition of the product or service,• Ability to attract financial resources for venture,• Potential profit return of product and service,• Overall commitment for the proposed venture.

Module – 3 : Innovation Strategies & Leadership

• Brand will research the current status of the industry, positioning their venture within today’s market. They will: Assess the targeted market and industry;

• Learn how to obtain market feedback and validation on market acceptance;

• Develop product features;• Generate pricing assumptions;• Learn how to evaluate the industry or niche in terms of maturity and

growth potential.• From this analysis, Brand will be able to decide the best go-to-market

approach for distribution and timing for introducing the innovation.• During this module, participants will discuss the product design and

development process, culminating in the creation of a product road-map for their new venture.

Module – 4 : Functional Organization & Operations

• This module will focus on various operations of the new venture, emphasizing such functional areas as sales and marketing, merchandising, promotion, and distribution channel and supply chain management.

• Brand will go beyond the early market research with more due diligence on product positioning, branding, appropriate marketing mix, and the optimal way to price, promote, sell, deliver, and service the customer.

• Participants will discuss and evaluate various operational decisions and how each supports the overall business model including partnership strategies, outsourcing, and risk management.

• Distribution channels along with supply chain selection and management will be viewed to ensure that optimal decisions are made for growth and cost control.

Module – 5 :Financial Planning & Funding

• Brand will bring all the research and decisions together to support assumptions required to build the overall revenue and profit models for the business.

• Participants will build a pro forma financial plan based on projected revenues, cost of goods, and anticipated operating costs.

• Brand will complete full financial statements on their venture idea including three year income statements, cash flow statements, break-even analysis, and balance sheets.

• Various sources of capital for venture funding will be discussed and participants will define how much capital is needed and how it will be used; the principles of persuasion and deal negotiation terms will additionally be explained

• Participants will practice in a pitch fest, receiving feedback from staff & potential investors

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