Franchise Growth Venture
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![Page 1: Franchise Growth Venture](https://reader033.fdocuments.us/reader033/viewer/2022052905/5586589ad8b42ace3e8b476c/html5/thumbnails/1.jpg)
Building A Business Together A Unique Partnership Opportunity
FCIPL I FMIPL Initiative
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Agenda
• Setting the context Franchise Growth ventureWhy Branding for franchise Appointment ?
It’s increasing importance -Important ingredient for brandingFranchise Appointment by Go I The Franchise Store General Consulting
•Franchise Growth Venture - Rationale; Our role definition & our value Proposition - Case Study: A successful partnership
• The FMI Group media assets spread
•Summary
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FGV provides funding to growth oriented franchise Brands for their long term advertising & Franchise Business expansion needs. It is an innovative offering from Franchise Mart India Private Ltd , which has the strongest franchise media platforms with national presence. As an Growth Capital investor, we work with talented management teams to develop businesses that have potential for significant growth.
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Why Branding - It drives Enterprise Value
Without the Coke ‘Brand’ the bottle would be more than half empty
Source: Interbrand
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Rise in Consumption
Rise in disposable income
Increasing Role Of Branding
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And uniqueness needs to be communicated forcefully
We are hardwired to notice what is different
And Branding Is About Unique Proposition
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Avertising & Branding is all about creating ‘wants’leading to higher consumption
Advertising
Branding
Consumption
A-B-C Of Marketing
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Advertising Challenges
–High costs
–High clutter levels
–Complexities in Media Space
–Entry Barrier by big spenders
–Delayed & staggered response
Why Private Treaties?
Advertising Challenges
–High costs
–High clutter levels
–Complexities in Media Space
–Entry Barrier by big spenders
–Delayed & staggered response
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Private Treaties De-mystified
We are a strategic partner
We help in enabling shift from One to Multiple Franchise owned business
We help in accelerating the growth: bring the future forward
We help shape mindsets: create ‘new’business categories
We help strengthen / reinforce the market presence
We help in enhancing brand value therefore enterprise value
We help in ‘s-t-r-e-t-c-h-i-n-g’your vision
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PT –Our Value Proposition
Three pronged Solution
Advertising Support
Flexibility to use all FM/FCI media properties
Consultation /Fran Recruit Management Participation
Brand/Communication Strategic Advice
Profiling Business successes & promoters
Our value proposition differentiates us from Private Equity players
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Showcasing Successes
Branding Events
Organization Management
Collaboration
Advertising in all FM/FCI assets
Knowledge Forums
Customized mediasupport
Category Creation
Private Treaties
FGV –A Complete Branding & Business Development Solution
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PT -How Does It Work
Assigns a Branding, PR & Media, Resource to the partner company
FCI / FM infuses Required Ad Currency at Enterprise Value
Need BasedCommunication Plan
ExponentialEnterprise
Value Growth
ExponentialBrandValue
Growth
FCI / FM ’s risks / rewards are linked to the Business success
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Commodity to Brand
Category Creation
Bringing future forward
Strengthen market presence
Enhance Enterprise Value
PT –Some Of Example
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Pantaloon Has Maintained Highest Ad Intensity and its Flagship Brand Big-Bazaar is Ranked Number 1
Ad-Intensity of retail players in India (%) Big-Bazaar ranked number 1 brand in retail sector according to the ET Brand Equity survey 2006
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Pantaloon Trent Piramid Retail
Shopper’s Stop
Pantaloon returned after a year for second 4-year Private Treaty deal with BCCL
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Agenda
Setting the context-Why Branding?–It’s increasing importance–Important ingredient for branding
Franchise Growth Venture –Rationale; Our role definition, our value proposition–How does it works
The FM/FCI Group media assets spread
Summary
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Branding enhances enterprise valueWe help the brand to expand in the market through franchise Route.We help the brand in the Franchise Appointment Web , Media , Expo ,Industry ,Market Presence .
Branding would be key to success in the business
Household / individual consumption set to soar
PT aids in branding by providing total communication solutions through a risk sharing mechanism
Management participation .
FCIPL / FMIPL Group has 360°media presence
Summary
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Finalizing the business objectives and business plans for next 3-5 years
Mutually arrive at a 3 –5 yr Media Plan and its cost
Finalize the Optimal Mix for FMIPL / FCIPL Media
And move ahead
The Suggested Way Forward…
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We Would Like To Partner You In This
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Move Forward With us
We appreciate your interest in Franchise Growth Venture (P) Ltd.
REGISTERED OFFICE : # 21st Century Business Centre-House, 3rd Floor, Ring Road, Near Rushabh Petrol Pump, Surat-395002 I India
Tel : 0261-3002077
REGIONAL OFFICE : # 502 / 37 , 1st Main , 40th Cross , 8th Block ,Jaya Nagar | Bangalore| 560082 I India
Tel : +91 80 2608 5555 |Fax : +91 80 4242 0800
Franchise Hotline - 1800 103 51 77
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