Unit 2 Seminar Medical Terminology Seminar 2 Denise Rodriguez, RN,MSN.
Never seminar 2
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What we have done with social media
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]
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What we have done with social media
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]
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! Producer of interactive content
! 10 years of global experience
! Specializing in the TV industry
! On TV-screen, mobile ,social internet media, viral content
! Creative work, technology, consulting, production
! Founded & head quartered in Norway
t e l e v i s i o n
About activeloop
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What will TV content be like?
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Look to the revenue streams
1. Revenue came from distribution control
2. Investment in content was relatively predictable
3. Content was created to maximize value of distribution control
Yesterday
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We control where you see it
It was predictable & controllable
We control what you see and when you see it
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Where are the revenue streams now? 1. Content travels
2. Consumers time shift
3. THEY decide WHAT to see WHEN and WHERE !
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Business models will be fragmented
Incremental user payment Interruption
marketing
Sponsorships
Direct sales
Show this code in the nearest store to get your coffee
Driving consumers to
POS
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Most credible sources of information about a brand in social networks according to worldwide Internet users, January 2010:
InSites Consulting
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Groups that social network users worldwide fan, January 2010
InSites Consulting
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US Internet users who are more likely to buy/recommend a brand since becoming a fan/follower on Facebook, February 2010:
InSites Consulting
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Primary reason that US Internet users are fans of a brand on Facebook, February 2010:
InSites Consulting
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Sponsored TV G4 channel (US) Dec. 2009
Produced by ALTV for Havoc and G4
http://vimeo.com/9682209
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Live participation Nordiske Mediedager (NO) May 2010
Produced by ALTV for MORE and Telenor Group
http://vimeo.com/12819505
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Live event TV World Championship Trial (NO) Mar. 2010
Produced by ALTV for MORE and OSLO2011
http://vimeo.com/10244941
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Viral content TVNorge (NO) Sep. 2009
Produced by ALTV for Monster Entertainment and TVNorge
http://vimeo.com/9399242
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Portable content
http://vimeo.com/12819597
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Monetizing content
Show this code in the nearest store to get your coffee
Produced by ALTV for Catch the Eye http://vimeo.com/12819550
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Future in TV
! Consumer centric, the currency is to get their attention
! Consumers flow past the different media platforms – 24/7
! Content must travel where consumers are
! Monetize everywhere, make it accountable
! Let your consumers share your message with friends
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Making interactive feedback loops for television
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]
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Making interactive feedback loops for television
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]