NEI Project Report FINAL
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Transcript of NEI Project Report FINAL
SUMMER INTERNSHIP PROJECT
CARRIED OUT AT
“NATIONAL ENGINEERING INDUSTRIES LTD.
JAIPUR [RAJ]”
Submitted towards the partial fulfillment of
MASTER OF BISINESS ADMINISTRATION
[2009-2011]
From:
JECRC BUSINESS SCHOOL
JAIPUR.
SUBMITTED TO: - SUBMITTED BY:-
Mr. R. RUNGTA VIVEK SHARMA
A Project Report
On
(“A STUDY ON SCOPE OF BEARINGS IN MODERN FOUR WHEELERS”)
SUBMITTED TO
JECRC
JECRC BUSINESS SCHOOL
BY
(VIVEK SHARMA)
Roll No: -09MJBXX603
IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
2009 – 2011
JECRC BUSINESS SCHOOL
FOR
MANAGEMENT STUDIES
JAIPUR (RAJ.)
TABLE OF CONTENTS
Sr. No. TOPIC Pg. No.
1 DECLARATION 5
2 ACKNOWLEDGEMENT 6
3 PREFACE 7
4 EXECUTIVE SUMMARY 8
5 RESEARCH OBJECTIVES 9
6 Introduction of bearing industry 10
7 COMPANY PROFILE 11-36
a) BRIEF PROFILE 11-15
b) PRODUCTS 16-21
c) ACHIEVEMENTS 22-36
8 PROJECT DETAILS 37-95
9 BRIEF DESCRIPTION OF WORK 61
10 RESEARCH METHODOLOGY 61
11 DATA ANALYSIS 62
12 SUMMARY OF FINDINGS 62
13 CONCLUSION 63
14 SUGGESTIONS 63
15 BIBLIOGRAPHY 64
16 APPENDICES (Questionnaire) 65
DECLARATION
I, Mr. / Ms. --------------------------------------------------------------------------------
Hereby declare that this project report is the record of authentic work
carried out by me during the period from ------------- to ---------- and has not
been submitted earlier to any University or Institute for the award of any
degree / diploma etc.
VIVEK SHARMA
Name of the student
ACKNOWLEDGEMENT
NATIONAL ENGINEERING INDUSTRY Ltd. Is considered one of the best and largest bearings manufacturing company in India. The technology used here is considered most advanced. So training at N.E.I. has been great experience of my life. I was exposed to new and advanced technology and right kind of industrial training and industrial atmosphere.
I would like to express my sincere thanks to Technical Training Centre N.E.I for carrying out my 45 days industrial training at such a prestigious organization.
I would like to pay my gratitude to Mr. ROHIT SABOO (PRESIDENT & C.E.O.) and Mr. S. PATANI [AGM, Marketing] for his guidance and support. I am extremely grateful and convey my deep sense of gratitude to Mr. RAJESH RUNGTA my project guide for their support and professional assistance and special thanks to Ms. MONIKA JOSHI (ASTT.MANAGER HR) because of which I have opportunity to understand the technical aspects and appreciate the rich professional culture more carefully.
VIVEK SHARMA
PREFACE
Bearing industries plays an important role for automobile and many other industries.
Technologies progress in this field strengthens the competitive position in the domestic market as well as in Global market, and fulfilling the demand of the customer through supply management has been a major component of competitive strategy to enhance organization productivity and profitability.
In this project I have found how FOUR WHEELERS Segment is important for the bearing industry, what are the Bearing demands of FOUR WHEELERS segments of different companies and how much NBC supply to them and what are the application of bearings of various types in different parts of the vehicle of different companies in FOUR WHEELERS segment.
Working under this project I have gained the knowledge about whole bearing industries.
Here I have learnt about the use of bearing in different sectors and I have also gained knowledge about the application of No. of bearings in a single vehicle and how a supply chain management plays a vital Role in the success of the economy and various other industries.
EXECUTIVE SUMMARY
OBJECTIVE
This project is done to Identify the demand, supply and application of bearing in multiutility vehicles and commercial vehicles segments of different companies in different parts and to find what are the Bearing demands of FOUR WHEELERS segments of different companies and how much NBC supply to them and what are the application of bearings of various types in different parts of the vehicle of different companies in FOUR WHEELERS segment.
WORK DONE
For this market surveys and fieldwork was done by me, visit to different automobile companies, analysis of data, tabulation of data and finalization of data was done by me.
FINDINGS
Demand and supply data, data related to application of bearing in different parts of different vehicles of various companies in FOUR WHEELERS and also different marketing aspects of the company.
“Critical success factor that comes out of the study are as follows”
Importance of information: timely & accurately
Reduction in cost.
Responsiveness of the company.
Accurate & collaborative forecasting
Relation ship with channel partners.
OBJECTIVE
“To identify the scope of bearing in modern FOUR WHEELERS
segments of different companies in different parts”
NBC BEARINGS
INTRODUCTION OF BEARING INDUSTRY
Although the development of India's ball and roller bearing industry is not quite enviable, it can be said without contradiction that India has relatively strong base for the manufacture of bearings. There are about 12 large and medium units which together turn out over 100 million bearings every year.
Almost all the units have foreign collaboration. The Indian Bearing industry makes around 500 types of bearings as against over 30,000 types of bearings being used by the Indian industry. Bulks of these are only of standard types and are used mostly in low-technology areas like fans, electric motors, water pumps, and by the automotive sector.
The current Indian bearings industry is worth Rs.3500 crore. In this, automotive segment accounts for 45 percent of the revenues, which amount to Rs 1,350 crores and the remaining 55 percent of revenues, are being contributed by industrial demand. In the automotive bearings market, the organized segment manufactures cater to 50 percent of the demand. About 15 percent of the production is by the unorganised segment in India, and the remaining 35 percent of demand is fulfilled through imports. Out of the total revenues in the automotive segment, 60 percent of the revenues are contributed by the OEMs and the remaining 40 percent is by the demand from the aftermarket. There has been a growth of 15 percent in the aftermarket segment and OE demand has increased by more than 25 percent from the financial year 2005-06.
Though the demand from the aftermarket segment is increasing, the growth rate is declining compared to the year 2005 - 06. In the aftermarket, 6 percent demand is from the engineering applications segment, 5 percent from LCV segment, 4 percent from MUV segment, 8 percent from car segment, 11 percent from tractor segment, and the remaining 15 percent from automotive ancillary segment. Rest of the 50 percent demand is from the Railway sector.
INTRODUCTION
Company Profile
NATIONAL ENGINEERING INDUSTRIES LTD., the renowned industrialist, late Shri B.M. Birla, under the name of “National Bearing Company Limited”, founded JAIPUR in the year 1946 as a pioneer industry in the field of bearing manufacture. The first bearing was manufactured in 1950 with a modest start of 30,000 bearings in 19 sizes. The company is now manufacturing nearly 3.8 million bearings per month in over 500 different sizes ranging from 6 mm bore to 1300 mm outer diameter and has the capacity to manufacture bearings up to 2000 mm outer diameter. At NEI, the development of bearings is a never-ending job. With ever increasing activities and grant of industrial licenses for other vital industries and manufacturing of Roller Bearing Axle Boxes for Railway Rolling Stock, Steel Balls, Tapered Roller Bearings, Spindle Inserts etc., the name of the company was changed in 1958 to "National Engineering Industries Ltd." retaining its original trade mark NBC.
The industry is spread over 118 acres of land in Jaipur and 56 acres in Gunsi (Newai). This is the only unit in the country manufacturing wide variety and range of bearings such as Ball Bearings, Steel Balls, Tapered Roller Bearings, and Cylindrical Roller Bearings & Axle Boxes for Railway Rolling Stock including Spherical Roller Bearings, Cartridge Tapered Roller Bearings and Large Diaz special Bearings in separate fully equipped factories. The development of National Engineering Industries Ltd. was pioneered with a theme "Indigenisation and Self-reliance".
NBC Bearings are widely used by 2 and 3 Wheelers, Cars, Trucks, Tractors, Electric Motors, Railway wagon, Coach & Locomotive manufacturers as Original Equipment and Steel Mills, Heavy Engineering Plants, Bulldozers, Shovels, Tillers and Thermal Power Plants all across the country. The development of NEI ltd. was pioneered with a theme “Indigenisation and self – reliance “
PLANTS OF NBC
(I) PLANT AT JAIPUR:
(i). Ball Bearing: Precision Ball Bearings from 6 mm bore to 75 mm bore diameter are manufactured on state of the art manufacturing facilities with in-process and post-process gauging in grinding and centrally air conditioned assembly lines with auto gauging and testing equipments. The latest advanced techniques for manufacturing and Quality Assurance are implemented to meet the rapid increase in demand for Quality, diversity of specifications and new types of bearings.This Division is spread over a covered area of 14,694 Sq. Meters.
(ii). Steel Ball: Precision Steel Balls up to 25 mm diameters for NBC Bearings are manufactured on precision grinding and lapping machines to achieve super finished surface, accuracy and roundness as per ISO standards.This Division is spread over a covered area of 4,700 Sq. Meters.
(iii). Tapered Roller Bearing: Precision Tapered Roller Bearings are manufactured in Inch and Metric series from 15.875mm bore to 95.25mm bore with technology obtained from our earlier collaborator, Federal Mogul Corporation, USA and now with NTN Corporation, Japan. All major Automobile manufacturers in the country as Original Equipment use these bearings.This Division is spread over a covered area of 11,652 Sq. Meters.
(II) PLANT AT GUNSI (NEWAI):
Established in the year 1980-81 as an expansion project of NEI Ltd. The factory is equipped with fully automated grinding lines with electronic in process & post- process gauging and centrally air-conditioned assembly lines with auto gauging and test equipments for quality and reliability of the products.The plant is spread over a covered area of 7,200 Sq. Meters.
(III) PLANT AT MANESAR:
NEI has set up its third Ball Bearing manufacturing plant in the fastest growing industrial town of Manesar in Haryana. The plant is having a covered area of 5200 sq. meters. With the most advanced and sophisticated machines imported from reputed manufacturers from Europe and Japan.
This plant is equipped with state of the art fully automated grinding lines, assembly lines and inspection equipments.
RESEARCH & DEVELOPMENT AT JAIPUR:
(a)
Design & Development: Complete in-house facility for design development of all types of bearings and tooling is available. The design of all types of bearings is done on ProEngineer 3D Modeling & Analysis Software.
Complete engineering and research facility is available to solve intricate problems with expert advice on design, development, manufacturing, installation and maintenance of bearings. With the signing of the technical collaboration agreement with NTN Corporation, Japan & BRENCO Inc of USA, the capability to offer finest engineering services in the bearing industry has enhanced. Services of team of experienced engineers are available for selection of bearing as per application. (b)
Machine Building: NEI has the capability of machine building to design, develop and manufacture special purpose CNC Grinding Lines, HT Lines, Material Handling Equipments and other special purpose machines which have been made for its captive use to keep pace with latest technology.
A well-equipped electronic design, development laboratory with all testing facilities supports the Machine Building Division.
Machine Building has the capability and supports the Manufacturing Divisions by overhauling and retrofitting of the existing equipments, resulting in upgraded quality and improved productivity.
R&D Division is spread over a covered area of 2,007 Sq. Meters.
SAP - ERP: In order to reengineer and integrate the Business processes for sales, production, materials and finance, NEI has successfully implemented SAP- ERP. By use of this Package, our processes now conform to international standard.
(iv). Railway Bearing: (a) Roller Bearing in Axle Box:
With the production of Roller Bearings and Axle Boxes since 1952, the company has fully met the requirements of the Indian Railways (one of the largest systems of the world) by designing and developing Axle Boxes and bearings for fitment to Locomotives manufactured by Diesel Locomotive Works, Chittaranjan Locomotive Works, various wagon builders, the ICF broad and meter gauge coaches. Over a million NBC bearings and boxes are in service with the Indian Railways. The development of completely indigenised Axle Boxes and bearings for the high speed Rajdhani Locomotive, the Yugoslavian and Egyptian Railway wagons are the highlights of the design capabilities at NEI. On date more than 100 types of Axle Boxes & Bearings have been manufactured.
(b)
Spherical Roller Bearing:The manufacturing of Spherical Roller Bearings was started in the year 1975-76 for fitment to broad gauge and meter gauge passenger coaches with designs, technology, machines and equipment procured from the collaborators.
(c) Cartridge Tapered Roller Bearing:For fitment to the new BOX-IN Uprated Wagons designed by the RDSO, NEI is the only manufacturer in the country to indigenise these bearings to a high percentage under collaboration with the largest manufacturer of these bearings in the world. Production of these bearings commenced in the year 1984. These bearings are grease packed and require no field lubrication for a period of 7 years.
This Division is spread over a covered area of 4,855 Sq. Meters.
(v). Large Diameter Bearing:
Self-sufficiency in steel is the call of the day, so is the importance of bearings in Steel Mills Equipment. NEI has the distinction of being one of the ten manufacturers of these bearings in the world, who can manufacture large diameter bearings up to 2000 mm diameter.
Mr. G.P. Birla released the largest bearing manufactured by NEI for fitment to the Plate Mill of Rourkela Steel Plant in September 1985. This 4-Row Tapered Roller
Bearing measures 1300 mm dia and weigh 4.39 tons.
The large diameter bearings are mainly manufactured out of case carburising steel, heat treated on special equipment and furnaces developed by NEI. Precision grinding is done to close tolerances on CNC Twin Spindle Programmable Berthiez Machine for bearings ranging from 500 to 2000 mm diameter with electronic sizing and numerical display.
Production of these bearings started in 1975 and to date over 100 different types of special large diameter bearings have been manufactured and successfully used, saving considerable foreign exchange for the country.
The Large Diameter Bearings Division is spread over a covered area of 2,508 Sq. Meters.
Quality
At NEI, They have embarked upon system improvement and implemented modern concepts of Total Quality Management. The company has been accredited with a number of certifications like ISO/TS 16949:2002 and ISO 9001:2000 by BVQI for the design, development, manufacture & supply of Ball Bearing, Tapered Roller Bearing and Cylindrical Roller Bearings, Spherical Roller Bearings, Cartridge Tapered Roller Bearings, Railway Rolling Stock and Spares in addition to the ISO 14001:1996 certification for ensuring a clean and pollution free environment.
Association of American Rail Roads has approved NEI and granted AAR Approval for design, manufacture and supply Cartridge Tapered Roller Bearings for Freight Wagons. We are the leading suppliers of Cartridge Tapered Roller Bearings to Indian Railways since last twenty years
PRODUCTS RANGE OF BEARINGS MANUFACTURED AND EXPORTED UNDER THE TRADE MARK OF NBC INCLUDES:
• Ball Bearings • Tapered Roller Bearings • Cylindrical Roller Bearings • Axle Boxes Spherical • Roller Bearings • Cartridge Tapered Roller Bearings • Large Dia Special Bearings
NBC Bearings are widely used by two and three Wheelers, Cars, Trucks, Tractors, Electric Motors, Railway Wagons, Coaches & Locomotives and also in Steel Mills, Heavy Engineering Plants, Bulldozers, Shovels, Tillers and Thermal Power Plants all across the country and overseas.
BALL BEARING
TYPE OF BALL BEARINGS: -
Radial Ball Bearing
Angular Contact Bearing
Self-Aligning Two-Row Ball Bearing
Belt Tensioned
NO. OF SIZES: - 257 including derivatives
The initial technology was from Hoffman Manufacturing Company Ltd., U.K. a collaboration, which continued for 20 years. They offer a wide range of both metric and inch series deep groove ball bearings, angular contact ball bearings, self-aligning ball bearings etc. With their tie up with the world's leading bearing manufacturing company NTN Corporation, JAPAN, They have gained access to the most advanced ball bearing technology i.e. thermo mechanical bearings (TMB) and tensioner bearings available today and our wide range of ball bearings is increasing under this collaboration.
Precision ball bearing from 6mm bore to 160mm OD is manufactured with latest advance techniques. The unit has advanced assembly line with auto gauging and testing equipment. NEI has 22 automatic Grinding lines from M/s. NTN & Izumi, Japan. All machines with in process & post process gauges to ensure grinding accuracy. Use of High Quality coolants for consistent grinding quality and surface finish. Complete automation by flex-link conveyor system. NEI has automatic plant for Track Grinding, Bore Grinding and Honing, New Automatic Grinding and Assembly Line has been purchased for Manufacturing of DRAC bearings.
TAPERED ROLLER BEARINGS
TYPE OF TAPERED ROLLER BEARINGS: -
Single Row Tapered Roller Bearing
Double Row Tapered Roller Bearing
NO. OF SIZES: 76
Manufactured at an ultra modern plant, with technology obtained from our earlier collaborators, Federal Mogul Corporation, USA and now with NTN Corporation, JAPAN, these bearings are used by all major automobiles, truck and tractor manufacturers in the country as original equipment.
The above bearings are manufacture in inch & metric series form 15.857mm bore to 95.25mm bore. For TRB NEI has Automatic Grinding Lines with in-process & post process gauges. Complete automation by Flex link conveyor. Crowning provision on Inner (Cone) & Outer (Cup). Complete Automatic Line for Roll Grinding, Super finishing, Inspection and Sorting imported from NTN, Japan automatic checking & prevention of inverted roller & roller missing. Automatic checking of stand height, noise and run outs. For TRB, NEI has technical collaboration with NTN Corporation JAPAN, all major automobile manufacturers as OEM original equipment uses the above bearings.
NEI has purchased new state of the art Automatic Grinding line consisting of 4 nos. Grinding machines from M/s Linkoping, Sweden and 2 Nos. Super finishing machines from M/s Supfina.
SPHERICAL ROLLER BEARING-
The above bearing is fitment to broad & meter gauge passenger coaches, for manufacturing SPHERICAL ROLLER BEARING design, technology, and equipments is procured from NEI collaborator (NTN JAPAN).
Originally developed in collaboration with Swiss leaders FAG-SRO. Vital for broad gauge and meter gauge coaches manufactured by ICF, Chennai and RCF, Kapoorthala for the Indian Railways. Now new sizes are being developed with the help of NTN Corporation, JAPAN
SPHERICAL ROLLER BEARINGS: -
(Railway Bearing)
NO. OF SIZES: 5
CYLINDRICAL ROLLER BEARINGS &
AXLE BOX ASSEMBLY: -
NO. OF SIZES: 58
Developed by NBC for the Indian Railways for use in rolling stocks. Excellent performance even in the high speed Rajdhani locomotives, the Yugoslavian and Egyptian Railway wagons.
A total of 34 different types of the axle boxes are turned out at the NEI plant in Jaipur. Designs for high-speed railway application are being developed together with NTN. More than one million NBC axle boxes and roller bearings are in operation with Indian Railways. We have the privilege of being the single largest source of bearings to Indian Railways, which is one of the largest networks of its kind in the world.
The most of the production of this type of bearing for Indian Railways, Production of the bearing started in 1952, on date plant is producing 100 different types of Axle Box bearing, over a million NEI bearings and boxes are in service with the Indian railways. New Automatic Grinding and Assembly Line has been purchased for
manufacturing of Axle Unit Bearings (DRAC bearings) from M/s Izumi Kinzoku
CARTRIDGE TAPER ROLLER BEARING-
Successful Track record in the Railways for the past 30 years, these require no field lubrication. Developed in collaboration with BRENCO Inc. USA, these bearings are being used in all broad gauge wagons of Indian Railways.
This is new box in for upgraded wagons design by RDSO, NEI only manufacturer with the collaboration with largest manufacturer of the world. Production of this bearing started from 1989. These bearing are grease packed and require no filed lubrication for period 7years exporting Cartridge Tapered Roller Bearings for wagon application to M/s Brenco USA since 2004.
CARTRIDGE TAPERED ROLLER BEARINGS: -
(Railway Bearing) NO. OF SIZES: 1
NEI has Automatic Grinding Lines with in process gauges to ensure high accuracy and surface finish. Complete automation by Flex link conveyor. Facility for crowning on inner race and outer race
LARGE DIA METER BEARING
LARGE DIA SPECIAL BEARINGS: -
Single Row & Double Row Ball, Cylindrical and Four Row Tapered Roller Bearing
NO. OF SIZES: 132
NEI is one of the top 10 manufacturers of LDA bearing & its plant can produced up to 2000mm Dia meter bearing also, The largest bearing produced by the plant was 4 row tapered roller bearing with 1300mm Dia and weight 4.39 tons.
NEI has Single &Double Spindle Internal and External Grinding. To Capable of Grinding 1000 mm Dia. to 2000 mm Dia.
LONG TERM OBJECTIVE 2008-2014
TO ACHIEVE BY THE YEAR 2013-14
1. A TURN OVER OF RS. 10000 Million2. EXPORT SALES AS 20% OF TURNOVER & DEVELOP OE CUSTOMERS
FOR EXPORT SALES3. CONTRIBUTION FROM NEW PRODUCT DEVELOPED IN LASTFIVE YEARS
AT 15% OF SALES TURNOVER4. INCOME FROM SERVICES TO RS 300 Million5. INCOME FROM ALLIED ENGINEERING PRODUCTS TO RS 50 Million6. ROI Pre Tax 24.4% Post tax 17.1% AND BECOME A DEBT FREE
COMPANYCUSTOMER SATISFACTION INDEX OF 95%
ANNUAL OPERATING PLAN 2008-09
TO ACHIEVE
1. TURN OVER OF Rs. 6005.50 Million.2. EXPORT SALES AS 6.40% OF TURNOVER3. CONTRIBUTION FROM NEW PRODUCT DEVELOPED IN LAST FIVE YEARS
AT 10% OF SALES TURNOVER4. INCOME FROM SERVICES TO Rs. 155 Million
ROI - PRE TAX > 20.9%
Milestones
1946 - Company Established as National Bearing Company (NBC) Under
Technical Collaboration with Hoffman, UK
1950 - Ball Bearing Production Started.
1951 - Railway Bearing Production Started
1957 - Company name changed to National Engineering Industries ltd. - (Retained NBC as Trade Mark)
1967 - Tapered Roller Bearings Production Started Under Technical
Collaboration with Federal Mogul Corporation, USA
1971 - Established Research and Development Division
1971 - Established Machine Building Division
1975 - Large Diameter Special Bearings Production Started
1976 - Spherical Roller Bearings Production started with Technical Know - - How from FAG-SRO
1981 - Separate Factory for Ball Bearing at Gunsi (Newai)
1982 - Cartridge Tapered Roller Bearings Production Started in Technical
Collaborations with BRENCO Incorporated, USA
1985 - Largest Bearing with outer diameter 1.3 meter and weight 4.39 tons
(4390 Kgs) Produced
1985 - Technical Collaboration with NTN Corporation of Japan for Ball,
Cylindrical and Spherical Roller Bearings
1990-95 - Modernization in Three Phases
1995 - ISO – 9001 Certificate
1996 - Technical Collaboration with m/s Izumi Kinzoku Kogyo Co. ltd - Japan for Machine Retrofitting/Remanufacturing and Overhauling o - Grinding and --Super finishing Machines for Bearing Race.
1997 - Technical Collaboration with NTN Corporation of Japan for Tapered
Roller Bearing and Hub Bearings
1998 - IV Phase – Modernization Started
1999 - Implemented 1st Phase of SAP – ERP Solutions
2000 - QS – 9000 and ISO -14001Certification
2003 - TS – 16949Certification
2005 - AAR Certification M – 1003 for Cartridge Tapered Roller Bearing
2006 - New Manufacturing Facility at IMT Manesar (Haryana)
Departments at NEI Ltd, Jaipur
Personnel Division
Taper Division
Research & Development Division
Machine Building
Large Diameter Bearing Division
Railway Division
Bearing Division
Ball Department
Ring Rolling Division
Quality Assurance
Metallurgy Division
Sales Department
Budget Department
Accounts Department
ERP/EDP
SISTER CONCERN
Hindustan Motors ltd.
Car plant (lancer), Chennai
Power Product Division, Hosur
Power Unit Plant (ISUZU engines) India
Automobile Division, Uttarpare
GMMCO ltd, Chennai
Hukumchand Jute and Industries ltd, Amlai
Orient Fans, Kolkata
Orient Paper Mills, Amlai
Orient Paper and Industries ltd, Kolkata
Orient Cement, Devapur (A.P.)
Hyderabad Industries Limited, Hyderabad
Birlasoft, Noida
Overseas Companies
Panafrican Paper Mills (EA) Nairobi
Nigeria Engg. Works (NEW) Nigeria
Rivers Vegetable Oil Company ltd, Nigeria
Plants Area
Collaborations
BRENCO Incorporated, USA
Since 1982, for Cartridge Tapered Roller Bearings for Railway wagons and locomotives
NTN Corporation, Japan
Since 1985, for Ball Bearings, Cylindrical and Spherical Roller Bearings, Clutch Release Gen- 1, Gen- 2 Wheel Bearings
Since 1997, for Tapered Roller Bearings
Izumi Kinzoku Co. ltd, Japan
Since 1996, for re- manufacturing, retrofitting and overhauling of grinding and super- finishing machines for bearing races.
NBC Bearings are used by all major auto OE Customers in
India Like:-
BAJAJ AUTO
YAMAHA MOTORS LIMITED
KINETIC ENGINEERING
HERO HONDA MOTORS
ROYAL ENFIELD INDIA
TVS MOTOR INDIA (P) LTD
HMSIL
MAJESTIC AUTO LIMITED
BAJAJ AUTO
FORCE MOTORS
SCOOTERS INDIA LIMITED
MAHINDRA & MAHINDRA LTD.
ATUL AUTO LIMITED
MARUTI UDYOG LIMITED
HINDUSTAN MOTORS
FORCE MOTORS
MAHINDRA & MAHINDRA LTD.
ASHOK LEYLAND
FORCE MOTORS
EICHER MOTORS
HINDUSTAN MOTORS
MAHINDRA & MAHINDRA LTD.
TATA MOTORS LTD
ESCORTS
FORCE MOTORS
MAHINDRA & MAHINDRA LTD.
PUNJAB TRACTORS
TAFE
NEW HOLLAND
VST TILLERS
HMT TRACTORS
SONALIKA
OTHER MAIN CUSTOMER
INDIAN RAILWAY
CROMPTON GREAVES
KIRLOSKAR
GE ELECTRICALS
MICO
TEXMACO
NBC Bearings Exports in following Countries
USA
Japan
Italy
Sri lanka
Indonesia
Bangladesh
Singapore
Nepal
Peru
Pakistan
Brazil
Awards
NEI has bagged some of the most prestigious awards in its field in various categories:-
Challenge India Support (Engine GP) Award for 2003-04 by Honda Motorcycles and Scooters India ltd.
Direct On Line (DOL) Award, 2005 by M/s Hero Honda Motors ltd.
Customer’s Delight Award, 2006 by Eicher Motors ltd.
National safety Award from The Government of India
AWARDS
CERTIFICATIONS OF NBC:-
NEI NETWORK IN INDIA
BRANCH OFFICE HEAD OFFICE
DELHI JAIPUR
MUMBAI
PUNE
CHENNAI
WORKS REGISTERED OFFICE
JAIPUR KOLKATA
MANESAR
NEWAI
Name : Mr. Rohit SabooDesignation : President & CEO
Email ID : [email protected]
Name : Mr. R. K. SabooDesignation : Sr. Vice PresidentDivision : FinanceEmail ID : [email protected]
Name : Mr. Sanjeev TapariaDesignation : Vice PresidentDivision : Marketing - BB & TRBEmail ID : [email protected]
Name : Mr. D. K. SharmaDesignation : Vice PresidentDivision : PersonnelEmail ID : [email protected]
Name : Mr. M. L. SardaDesignation : General ManagerDivision : Marketing RB & LDBEmail ID : [email protected]
Name : Mr. V. K. DuggalDesignation : General ManagerDivision : Mfg.- BB Jaipur & Newai Email ID : [email protected]
Name : Mr. A. K. MittalDesignation : Asst. General Manager Division : R&D & Machine Building Email ID : [email protected]
Name : Mr. S. K. JajuDesignation : Divisional ManagerDivision : Quality AssuranceEmail ID : [email protected]
Market Dynamics
Original Equipment Manufacturers (OEM) Market
The OEM market for bearing represents the demand arising out of the original vehicle and industrial manufacturers. The demand for the OEM market directly depends upon the growth in user industry. OEM market accounts for 60% of total demand of bearing industry. This market is characterized by requirements of high quality, stringent delivery norms and ower margins.
OEM’s have been facing price competition in their own markets; continue to exert price pressure on the local bearing suppliers. The bearing capacity available in the country is in excess of demand, resulting in price reduction. The OEM bearing market is likely to witness better days ahead on account of upswing in automobile industry and manufacturing sector
Replacement Market
The replacement market represents the demand arising on account of replacing the used and worn-out bearings. The size of replacement market is dependent on equipment population and frequency of maintenance. Replacement market accounts for 40% of total demand for bearing industry. The margins in this market are relatively higher placed as compared to OEM market.
The replacement market is highly price sensitive and has higher share of unorganized players and cheaper imported bearings.
Common Area of Bearings Applications
Largest Application (by volume) - Bearing Type Used
Engineering - Deep Groove
Trains, Machine Tools - Cylindrical
Cars, Various - Spherical
Industrial Vehicles (Trucks,
Construction Vehicles) - Tapered
Engines (Diesel& Petrol), Gearboxes - Needle
NEI’S MARKET SHARE
NRB9%
TIMKEN8%
ABC6%
TATA9%
FAG15%
SKF20%
NEI29%
HMT4%
EXPORT MARKET SHARE OF INDIAN BEARING INDUSTRIES 2009-10 (VALUE)
FAG34%
TIMKEN12%
ABC0%
NEI14%
NRB2%
SKF38%
NEI SHARE IN DIFFERENT SEGMENTS
IN YEAR 2009-10
Ball Bearing
Ball Bearing
0
10
20
30
40
50
60
2&3Wheeler
Cars C.V. MUV Tractor
Ball Bearing Percentage
Tapper Bearing
Tapper Bearing
05
1015202530354045
Cars C.V. MUV Tractor
Tapper BearingPercentage
OEMs Relocating Facilities Overseas Affects Domestic Bearings Demand
Most of the original equipment manufacturers in the US are relocating their production plants to countries where product demand is strong. Further, the new facilities overseas are sourcing their bearings demand from local companies. As a result, bearing arriving from these original equipment manufacturers dropped significantly, spurring bearings producers to aim at new customers.
Single- Source Supply Trend
One of the most significant trends in the bearings industry is the end- user’s move towards single- source supply. An increasing section of original equipment manufacturers are shifting towards exclusive suppliers for all their bearings needs. End- users, especially larger companies, are at an advantage, when placing orders to a single supplier, as more efficient supply chain management can be achieved.
However, this move involves much more for the bearings supplier. One of the most significant among these includes the initiation of a general consolidation in the industry. Suppliers also realized a wide variety of products needed to be offered to satisfy all customers’ needs, with maximum options to choose from. This led to higher number of sales/distribution arrangements and alliances. In these arrangements, manufacturers provide competitor products along with their own to bridge gaps in their own product portfolio. A significant trend observed in the automotive end-user segment, is the shift away from manufacturing in house and moving towards outsourcing of sub- assembly to third parties.
Bearing Aftermarket
Bearings have turned into a vital component for all types of machinery, which makes their maintenance extremely important. Bearings are products, therefore, their removal and reinstallation needs extreme care. Incorrect installations are one of the leading causes of bearing failures.
Automobile Industries
Vehicle Industry
Brazil has a well established and mature automotive industry. All the vehicle manufacturers are 100% Foreign owned.
Most Brazilian Companies of its components industry went for tie- ups with MNCs. About 30 large multinational Companies produce 70 % of all components produced in Brazil for the OEMs.
Total sales of auto parts in Brazil are about US $ 3 billion. There is a tremendous potential for spare parts business in Brazil for Indian Companies. Preliminary estimates point out that it will be a market of at least US $ 100 million. Cost production in Brazil is very high and these are need for cost cutting for survival. The theme of Brazil companies is to increase production and reduce costs. Many companies are thus looking to diversify their sourcing from countries like India to reduce their cost.
Total Vehicle Production (2009) is 2,166,238 units (4.5%)
Vehicles Sales
Total domestic sales in 2010 - 143,976 units
Total domestic sales in 2009 - 103,227 units
Automotive Parts – Brazil is one of the top ten automotive manufacturers in the world by volume, producing over 2.2 million units in 2004. Given the scale of the automotive production market, most auto part suppliers maintain operations directly in Brazil. The market reached approximately US $ 17.2 billion in 2005 a 12% growth from the previous year. Imports in 2005 were expected to reach US $ 5.9 billion.
Bearings Market
Current & Future Analysis
The market for bearings in Germany is estimated at US $ 2.7 billion for 2008 and is projected to be US $ 2.9 billion in 2009. The market is further projected to reach US $ 3.1 billion by 2010, growing at a compounded annual rate of 3.8%, during the period 2001-2010.
Ball Bearing is the largest and the fastest growing segment in the German bearing market and is estimated at US $ 1.3 billion for 2007. The segment is projected to reach US $ 1.5 billion by 2010, expanding at a CAGR of 4.1%, during the analysis period 2001-2010.
Market Overview
Germany is a leading producer and exporter of machinery and automobiles and is characterized by a highly competitive market. The market for rolling bearings includes three major End-users- automobile industry, mechanical engineering, and electric industry. Automobile and electric sectors in the region consume bearings heavily. Manufacture of rolling bearings for these sectors is through series production. This kind of sales offers low profitability and pricing needs to be reasonable low. The machinery business reflects a different and better picture, as these manufacturers buy standard bearings in relatively smaller qualities. This kind of production and sales involves higher profitability and also offers more stable income.
Positioning/Pricing
BRANDED-SKF, NTN,FAG, TIMKEN, NEI CHINESE MANUFACTURER
OEM Market
1 2 3 4 5 6 7 8 9 10
CHINESE NEI BRANDED
1 2 3 4 5 6 7 8 9 10
CHINESE NEI BRANDED
PRICE
SCALE
QUALITY
SCALE
REPLACEMENT MARKET
1 2 3 4 5 6 7 8 9 10
CHINESE NEI BRANDED OE SPARE
1 2 3 4 5 6 7 8 9 10
CHINESE NEI BRANDED/OE SPARE
PRICE
SCALE
QUALITY
SCALE
MARKET SHARE OF DIFFERENT COMPANIES OF FOUR WHEELERS (CARS).
FOUR WHEELERS (CARS)
Manufacturers
Domestic Sales( In Numbers )
Market Share(In Percentage)
April April2010 2009 2010 2009
Ford India Pvt. Ltd
7,509 2,034 4.0617 1.4648
General Motors India Ltd 10,601 4,823 5.7341 3.4734
Hindustan Motors Ltd 3,117 2,055 1.686 1.4799
Honda Cars India Ltd 3,578 3,656 1.9354 2.6329
Hyundai Motor India Ltd 28,501 22,247 15.416 16.022
Fiat India Ltd. 1,800 1,205 0.9736 0.8678
Mahindra & Mahindra Ltd 18,301 18997 9.8991 13.681
Toyota
6,001 3386 3.246 2.4385
Maruti Suzuki India Ltd 80,034 64,857 43.291 46.708
Tata Motors 23,102 13,410 12.496 9.6574
Mercedes-Benz India Pvt. Ltd 321 178 0.1736 0.1282
Total 184,875 138,857 100 100
MARKET SHARE IN 2010
Fiat India Ltd.1%
Mahindra & Mahindra Ltd10%
Toyota3%
Maruti Suzuki India Ltd43%
Tata Motors13%
Mercedes-Benz India Pvt Ltd
0%
Ford India Pvt Ltd4%
General Motors India Ltd6%
Hindustan Motors Ltd2%
Hyundai Motor India Ltd16%
Honda Cars India Ltd2%
COMPANIES TO WHOM NBC SUPPLIES BEARING IN FOUR WHEELERS (CARS)
HINDUSTAN MOTORS PVT LTD
MAHINDRA & MAHINDRA LTD
TATA MOTORS LIMITED
MARUTI SUZUKI MOTORS
Application of different types of Bearings in Different Types of Models of Different Types Companies in FOUR WHEELERS (CARS).
MARUTI
WAGON 'R' NEW MODEL
APPLICATION PART NO. BEARING NO. NO. PER VEH.
INPUT SHAFT 12623 M 68K00 1
INPUT SHAFT R.H. 24155 M 68K20 1
INPUT SHAFT L.H. 24165 M 68K20 1
1st GEAR NEEDLE 24381 M 68K00 1
2nd GEAR NEEDLE 24382 M 68K00 1
3rd GEAR NEEDLE 34283 M 68K00 1
4th GEAR NEEDLE 24284 M 755J00 1
5th GEAR NEEDLE 24285 M 68K00 2
COUNTER SHAFT R.H. 24175 M 68K00 1
COUNTER SHAFT L.H. 24185 M 68K00 1
FRONT WHEEL 43440 M 68K00 2
REAR WHEEL 46860 M 68K00 2
DIIFFERNTIAL SIDE 27524 M 75J00 2
FRONT STRUT 41741 M 82K00 2
SX4
APPLICATION PART NO. BEARING NO. NO. PER VEH
INPUT FLY WHEEL 12623-71C01 1
LOWER CAM SHAFT 12738-691GE1 1
CLUTCH MASTER OPERATION 23820 M 79700 1
3RD GEAR NEEDLE 24283 M 86700 1
5TH GEAR NEEDLE 24285 M 86700 2
(25*72*19) 09262 M 25106 1
(30*35*24.8) 09263 M 30030 1
3RD GEAR 24283 M 86700 1
08133 M 63057 1
(37*42*23.8) 09263 M 37005 1
(25*52*19.25) 09265 M 25041 1
(28*52*16) 09265 M 30021 1
ASSY. DIFF. SIDE R H 27521 M 79JA0 1
ASSY. DIFF. SIDE R H 27481-79510 1
ASSY. DIFF. SIDE L H 27524 M 79JA0 1
ASSY. DIFF. SIDE L H 24786 - 68510 1
FRONT WHEEL2 VX I 43440 M 55K10 2
FRONT WHEEL ZX I 4440 M 55K00 2
ZEN ESTILO
APPLICATION PART NO. BEARING NO. NO. PER VEH
INPUT 12623 M 70B00 1
(20*62*16) 09262 M 20100 1
(22*55*15) 09262 M 22031 1
(20*42*15) 09265 M 20005 1
(25*47*17) 09265 M 25022 1
(30*35*24.8) 24381 M 68K00 1
1st GEAR NEEDLE 24381 M 68K00 1
2nd GEAR NEEDLE 24382 M 68K00 2
3rd GEAR NEEDLE 24283 M 68K00 1
4th GEAR NEEDLE 24284 M 68B20 1
5th GEAR NEEDLE0 24285 M 68K00 2
(20*62*16) 09262 M 20101
(22*52*15) 06262 M 22031 1
CONTER SHAFT L.H. 24185 M 68K00 1
DIFFRENTIAL TYPE 1 08113 M 60070 1
DIFFRENTIAL TYPE 2 08113 M 62070 1
DIFFERENTIAL EURO 4 TYPE 2 08113 M 62070 2
(10*14*10) 09263 M 10014 1
FRONT WHEEL 43440 M 79F10 AU1103-2LLX2 2
REAR WHEEL 46860 M 79F10 AU1109-2LL 2
A-STAR
APPLICATION PART NO. BEARING NO. NO. PER VEH
INPUTR SHAFT 12623 M 68K00 1
CLUTCH RELEASE 09269-28004 2
INPUT SHAFT L H 24126-83E00 1
1st GEAR NEEDLE 24381 M 68K00 1
2nd GEAR NEEDLE 24382 M 68K00 1
3rd GEAR NEEDLE 24383 M 68K00 1
4th GEAR NEEDLE 24284 M 60B20 2
5th GEAR NEEDLE 24285 M 68K00 1
(22*52*15) 09262-22031 1
(25*47*17) 09265 M 25022 1
(35*72*17) 08113 M 62070 1
COUNTER SHAFT L H 09265 M 20015 1
FRONT STRUT 41741-72J00 2
FRONT WHEEL 43440 M 68K00 2
REAR WHEEL 46860 M 68K00 2
RITZ
APPLICATION PART NO. BEARING NO. NO. PER VEH
INPUT SHAFT 12623 M 70B00 1
(20*62*16) 09262 M 20101 1
(20*42*15) 09265 M 20015 1
(25*47*17) 09265 M 25022 1
CLUTH (28*58*22) 09269 M 28004
1st GEAR NEEDLE 24381 M 68K00 1
2nd GEAR NEEDLE 24382 M 68K00 1
3rd GEAR NEEDLE 24283 M 68K00 1
4th GEAR NEEDLE 24284 M 68B20 1
5th GEAR NEEDLE 24285 M 68K00 2
(22*52*15) 06262 M 22031 1
3rd GEAR NEEDLE 24283 M 86J00 1
4th GEAR NEEDLE 24284 M 86J00 1
5th GEAR NEEDLE 24285 M 86J00 2
(25*72*19) 096262 M 25106 1
(35*50*28) 09623 M 35039 1
(25*52*190.25) 09263 M 25041 1
(30*55*17) 09265 M 30021 1
(28*52*17) 09262 M 28030 1
DIFFRENTIAL R.H. 27521 M 79JA0 1
DIFFRENTIAL L.H. 27527 M 795A0 1
FRONT STRUT 41742 M 57K00 2
FRONT WHEEL N/ABS 43440 M 83K00 2
FRONT WHEEL W/ABS 43440 M 83K10 2
REAR WHEEL 46860 M 83K00 2
EECO
APPLICATION PART NO. BEARING NO. NO. PER VEH.
SET CONTROL ROD 12180 M 82000 4
INPUT SGHSAFT 12623 M 60A00 1
CLUCH RELEASE 23265 - 81A20 1
INPUT SHAFT NEEDLE 24152 - 85F00 1
(28*66*18) 09260 M 28049 1
(25*62*14) 09262 M 25120 1
(32*65*17) 09262 M 32021 1
(28*33*21.8) 09263 M 27007 1
(30*35*26.8) 09263 M 30031 1
(35*40*21.8) 09263 M 35033 1
(40*45*26.8) 09263 M 4001 1
(28*58*16) 09262 M 28050 1
(28*58*16) 09262 M 28051 1
BEARING 08113 M 63040 1
DIFF. GEAR 09263 M 32013 1
BEVEL PINION FRONT 27270 M 79A10 1
BEVEL PINION GEAR SET 27300 M 78L00 1
(30*72*20.75) 09265 M 30018 1
(41*68*17.5) 09265 M 41001 2
GENERATOR FRONT 31582 M 79F10 1
GENERATOR 31612 M 86520 1
GENERATOR STRUT 41741 M 60B00 2
REAR AXLE 09262 - 35044 1
FORD ENDEAVOUR
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
FRONT WHEEL HUB BEARING UM5133047 2
DIFFRENTIAL SA13271220 1
SA1327350 2
SA0127210 1
AM4M3J4873AA 2
AM4M3J4K127BA 1
AM4M3J4N134BA 1
UH7126175 2
CLUTCH BEARING G56116510C 1
WLA116510 1
FLY WHEEL BEARING F80111303 1
WL5111303 1
GEAR R50617204A 1
88417274 4
R50217204 1
R50117295A 1
R50217283 1
R50117612 1
R50117299 1
R50717306A 1
R50117290A 1
R50617204 1
R50217295 1
OUTPUT SHAFT N05527143 1
9960662093 2
S5A117202 1
S50317283 2
EHGINE AUTO TRANMISSION U501196G7 1
FORD FIGO
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
FRONT WHEEL 1315620 2
1224299 2
REAR WHEEL 1201568 BTH-1206 2
1137830 2
DRIVE SHAFT 1459756 1
OUTPUT SHAFT 1070482 1
1051859 1
1070470 1
1063385 1
HUB BEARING 1547820 1
MAHINDRA SCORPIO
APPLICATION PART NO. BEARINGNO. NO PER VEH.
FRONT AXLE 0503CA0220N LM501349/LM501310 2
REAR AXLE 0502CA0050N 25590/25520 2
DIFFRENTIAL 0502CA0060N 25590/25523 2
GEAR PLATES
DRIVE SHAFT 703DD4120N 30207 1
COUNTER SHAFT 703DD4130N 30205 2
TATA MANZA, TATA VISTA
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
KNUCKLES 71737613 4
TATA SAFARI
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
REAR WHEEL G265433403108 2
G265433403107 2
G269533403104 2
FRONT WHEEL G270233103106 2
G273135603102 2
FIAT PUNTO, FIAT LINEA
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
KNUCKLES 71737613 4
HYUNDAI
i10
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
HUB BEARING 5172002000 2
CLUTCH 4142102000 1
GEAR OUTPUT SHAFT 4322502500 1
GEAR NEEDLE 4325502500 1
OUTPUT SHAFT REAR 4322002500 1
INPUT SHAFT REAR 4322302500 1
4322202527 1
INPUT SHAFT FRONT 4322202501 1
4322202507 1
ALTERNATOR FRONT 3733402800 1
3733402560 1
ALTERNATOR REAR 3734202800 1
3734202507 1
i20
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
HUB BEARING 5172002000 2
CLUTCH 4142102000 1
GEAR OUTPUT SHAFT 4322502500 1
GEAR NEEDLE 4325502500 1
OUTPUT SHAFT REAR 4322002500 1
INPUT SHAFT REAR 4322302500 1
4322202527 1
INPUT SHAFT FRONT 4322202501 1
4322202507 1
REGULATOR FRONT 373342B100 1
REGULATOR GEAR 3734202550 1
GETZ
APPLICATION PART NO. BEARINGNO. NO. PER VEH.
HUB BEARING 5172002000 2
CLUTCH (PETROL) 4142122810 1
4142122731 1
CLUTCH (DIESEL) 4142123020 2
NEEDLE ROLLER 4326534060 2
INPUT SHAFT 4325534060 1
NEEDLE ROLLER 4325322640 2
GEAR SHAFT 4322028050 1
4322022630 1
DIFFRENTIAL 3582936050 2
4736339010 2
POWER STEERING 571433A000 1
BRIEF DESCRIPTION OF WORK
The primary objective of the study is to study the FOUR WHEELERS segment and their needs.
To learn about the procedure of meeting demands.
To study and analyze how supply meets demand, how company know about their needs and application of bearing in different vehicles.
To identify the scope of bearing in modern Four Wheelers (cars) segments of different companies in different parts, following work was done by me:-
1. FIELD WORK2. VISITS TO DIFFERENT COMPANIES3. COLLECTION OF DATA FROM VARIOUS RESOURCES4. PREPARATION OF CATALOG OR MANNUAL
RESEARCH METHODOLOGY
During the course of conducting the study, the information was gathered through the primary and secondary sources. So, EXPLORATORY RESEARCH is the type of research used to conduct the study.
DATA SOURCE
The research was done as per primary and secondary data.
Data was collected from:-
PRIMARY DATA SECONDARY DATA
FIELD - WEBSITES
DIFFERENT COMPANY VISITS - REPORTS
DEALERS - REFERENCE BOOKS
AGENTS - STAFF
SUMMARY OF FINDINGS
Importance of information: timely & accurately
Responsiveness of the company.
Accurate & collaborative forecasting
Shortage of supply against demand
Data related to scope of bearing in different parts of different vehicles of
various companies in FOUR WHEELERS and also different marketing aspects of the company.
Importance of FOUR WHEELERS segment for the company.
CONCLUSION
Production data of other automobile is very important for bearing industry.
Demand data is also very important for bearing industry.
NBC supply 29% of bearing in Indian market, rest other company supply.
India’s first bearing company having maximum sizes.
India’s largest bearing company.
FOUR WHEELERS segment is very important for the company.
SUGGESTIONS
To collect demand data of automobiles company on time.
NBC should send their product catalogue to all automobile companies.
Try to increase their supply in Indian market.
Try to build new foreign automobile customers.
Try to make brand awareness in customer’s eyes.
Try to increase product visibility among general public.
BIBLIOGRAPHY
www.oica.net
www.bearingindustry.com
www.commerce.nic
www.cbi.edu
NEI Literature
Global Bearing Market
www.neibearing.com
Appendices
Questionnaire:-
1. What are the different types of Bearings that the NEI Manufacture?
2. What types of Bearings does the NEI Exports. Suggest
3. Where NEI Exports Bearings?
4. What are the different types of sizes that NEI have?
5. Who are main customers of NEI in Automobiles sector?
6. How Modes of Entry helps NEI to extend its Business?
7. How Important Is Car’s Segment For A Company?
8. What steps should be taken while entering into the Country?
9. What are the Marketing Strategies of NEI?
10. NEI should focus on which Market?
11. Do you think that Automobile sector is the Major Market of Bearings for NEI?