Nawbo Mentoring Powerpoint 1 of 2
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Transcript of Nawbo Mentoring Powerpoint 1 of 2
DIGITAL MARKETING STRATEGIES FOR YOUR
BUSINESS:SOCIAL MEDIA OPTIONS
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www.Three DogMarketing.com
Presented by: Kristin Slice, MA & Lisa Bhella
More than half of Facebook users (900 million) log in every day – more than 400 million people.
More than 80 percent of all Americans use a social network.
23 percent of time online is spent on social networks.
© 2012 Three Dog Marketing
Understanding and strategy are keys to success and effectiveness.
TODAY’S GOALS
Provide basic mechanics of social media and real action steps to strategically use digital marketing
strategies to build your business.
Plus, key strategies for successful Social Network Marketing™
campaigns.
© 2012 Three Dog Marketing
SOCIAL MEDIA PLATFORM
Your Profile
General Info
Wall
Events
Applications
© 2012 Three Dog Marketing
SOCIAL MEDIA PLATFORM
Wall
General Info
Applications
Kristin Slice
ProfileConnection
© 2012 Three Dog Marketing
Connection
Profile
Wall
General Info
Applications
SOCIAL MEDIA PLATFORM
Status Update / Tweet
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
© 2012 Three Dog Marketing
Social Media Myths
Social media is free One-way selling conversation More is more! You should post on ALL social media sites
Auto post everything Social media doesn’t work Shout to be heard Short-term money maker Magic bullet Huge responsibility Something your kids do
SOCIAL MEDIA PLATFORMS
Strategically build relationships with individuals through interactive social media platforms.
Must align with overall company objectives & goals.
Social Media Marketing
Create your strategy
Who is your target market? Where are they talking online? Connect & engage What resources do you have? Is your website up to date/EFFECTIVE? Integrate your online wheel Drive web traffic with a call to action Where are your competitors talking online? How does social media support marketing & sales? What are your specific objectives for Social
Network Marketing™?
It is your online:
Content
Attitude
Branding
Frequency
Interaction with others
What is your social media voice?
THE POWER OF ENDURANCE
Small businesses with three or more years of experience in social media marketing are seeing the greatest results.
There’s clear evidence that those who commit at least 6 hours per week will see significant rewards.
- Merchant Circle, 2012
© 2012 Three Dog Marketing
© 2012 Three Dog Marketing
Step One – Create
• Create policy
• Create a Google Alert
• Install Google Analytics
• Create and optimize profiles and pages
• Create aggregator
• Establish goals
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
Step Two – Build
• Create Communications Calendar
• Connect to top 20 contacts
• Plug into your real life community
• Build into your marketing
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
Step Three – Maintain and Adjust
• Post regularly - education, value, relationship
• Login to each account
• Comment on posts and share expertise
• Respond to all comments
• Lead by example
BASIC SNM™ STRATEGY
© 2012 Three Dog Marketing
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READY, AIM, SOCIALIZE!
Key Strategy – Claim your space (blog, video, Google places, Yelp)
Key Strategy – Who do you know?
Key Strategy – Create/schedule posts
Leverage your content! Be realistic and get help.
© 2012 Three Dog Marketing
ADVANCED STRATEGIES AND TOOLS
Sales campaigns Video marketing Engagement Pinterest Tools:
MashableMerchant CircleWordPress Mail Chimp
© 2012 Three Dog Marketing
READY…AIM…SOCIALIZE!
Social Network MarketingTM
is a huge opportunity for your businesses.
Lay the foundations Connect Draft your strategy Engage Adjust
SHOW YOUR PASSION! © 2012 Three Dog Marketing
© 2012 Three Dog Marketing
Strategic - Authentic - Results
Next Steps
Let’s connect:
Three Dog Marketing Email: [email protected]: 602.476.4509Facebook: Facebook.com/ThreeDogMarketingTwitter Twitter.com/3dogmarketing
INBOX2OUTBOXFacebook: facebook.com/INBOX2OUTBOXTwitter: @INBOX2OUTBOXLinkedIn: linkedin.com/in/lisabhella