NAWBO San Diego Seminar Series
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Transcript of NAWBO San Diego Seminar Series
Using LinkedIn as a the Marketing Tool
Brandman UniversityAngie A. Swartz @AngieSwartz
April 9, 2010
Seminar Series
@AngieSwartz
Unraveling the Mysteries of Linkedin
Agenda◦ Who is Square Martini Media◦ Who are YOU?◦ What is LinkedIn and Why You Should Be Active◦ Top 5 Things I want you to Remember Today◦ Importance of an Overall Social Media Strategy◦ Designing Your LinkedIn Strategy◦ Positioning Yourself as a Thought Leader◦ Managing Invitations and Updating Your Status◦ The Importance of Recommendations◦ Using Groups and Questions and Answers◦ What are Company Profiles?◦ Search and Applications◦ Review, Q&A
@AngieSwartz
Who is Square Martini Media?
Square Martini Media is a boutique firm working with forward thinking companies who understand the value of their customers and want to create
stronger relationships with new media tools.
@AngieSwartz
Survey Time!
@AngieSwartz
What Kind of LinkedIn User Are You?
Beginner
Intermediate
Advanced
What is LinkedIn and Why You Must be Active!
•50 million users•Membership > tripled since ‘07•Average age 41 •All top Fortune 500 business decision makers •Questions & Answers•Targeted Groups
@AngieSwartz
Top 5 Things I Want You to Leave Remembering about LinkedIn!1. Under promise, Over perform works!2. You can establish yourself as a thought leader on LinkedIn and raise
your credibility with a time commitment as little as one hour a month3. All Social Networks are Not Created Equal4. LinkedIn Groups and Questions/Answers are a potential gold mind of
business prospects, potential employees, and business partners5. If you give on LinkedIn, you will receive
@AngieSwartz
The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy
Social Media works as an integrated system functioning synergistically
Importance of an OverallSocial Media Strategy?
@AngieSwartz
Importance of an OverallSocial Media Strategy?
@AngieSwartz
Blog&
WebsiteLinked In
Facebook Fan Page
Blog Commenting
SocialBookmarking
Yelp, FourSquare,
Groupon, Haro, Other
Forums, Message Boards
Designing Your LinkedIn Strategy•Does Linkedin Fit Into Your Social Media Strategy?•Who are the customers & influencers you are trying to reach?•Can you establish more credibility with Linkedin (KLT)?•How Much Time? How Often Should You Update?•Accepting and Welcoming New Connections•Who Does the Work?
@AngieSwartz
Positioning Yourself as a Thought Leader / Expert
@AngieSwartz
Managing Your Invitations
Only peopleI know!
Accept all invitations
!
@AngieSwartz
◦ What do you update about?
◦ Just feed twitter into LinkedIn!
◦ Use selective updates with #li or #in
Updating Your LinkedIn Status
@AngieSwartz
How Important Are Recommendations?
@AngieSwartzYou had me at hello!
The Google Juice of LinkedIn
First Impressions
Using LinkedIn Groups
Waste of time
Gold Mine
@AngieSwartz
LinkedIn Questions and Answers
• Powerful Resource• Ask any question and receive valuable feedback from experts instantly• Use answers to establish your credibility and expertise• Both asking and answering LinkedIn Questions attract new business to you
@AngieSwartz
What are Linkedin Company Profiles?
• Public information about your company• Find current and past employees or colleagues• Increased visibility for your company on LinkedIn and Search Engines
@AngieSwartz
Find Anyone With Linkedin Search
• People• Jobs• Companies• Answers• Groups
@AngieSwartz
Linkedin Applications
@AngieSwartz
• Adding Your Blog• What you are reading• Slideshare• LinkedIn Polls• Events• Share Documents• And More!
Is Linkedin… In You? Recap!
◦ LinkedIn Overview◦ Top 5 Things I want you to Remember◦ Comprehensive Social Media Strategies◦ Designing Your LinkedIn Strategy◦ Positioning Yourself as a Thought Leader◦ Managing Invitations◦ Updating Your Status◦ Recommendations◦ Using Groups, Questions, and Answers◦ Company Profiles◦ Search◦ Applications
@AngieSwartz
NAWBO Fast Track Training Offer
@AngieSwartz
Angie A. SwartzHost, Twitter Talk RadioCEO, Square Martini Media
More Useful Social Media InfoBuy our Audio Guideshttp://www.squaremartinimedia.com/products
Read Our FREE Bloghttp://www.squaremartinimedia.com
Join Our Facebook Fan Pagehttp://www.facebook.com/squaremartini
Listen to Twitter Talk Radio Wednesdays at NoonOr Subscribe to the Podcasthttp://www.twittertalkradio.com/
Follow me on Twitter:http://www.twitter.com/AngieSwartz
Using LinkedIn as a the Marketing Tool