Navigate the Technology Landscape in One Day · Navigate the Technology Landscape in One Day IDG...

An IDG EntErprIsE EvEnt :: proDucED By:

Navigate the Technology Landscape in One Day

IDG Enterprise’s It roadmap conference and Expo is a highly focused and content rich event designed by and for It professionals and Managers in a close-to-home location. Each city attracts 300+ hard-to-reach qualified IT buyers searching for technology solutions. It roadmap delivers an in-depth look at high-priority issues facing It today and presents leading technology solutions directly from the technology providers.

It roadmap offers general sessions and breakout sessions featuring top industry analysts, experienced end users, and leading It companies. An interactive expo floor gives attendees and sponsors the opportunity to network with one another and gain high quality contacts. sponsorship of It roadmap builds relationships and accelerates your sales pipeline.

As It roadmap attendees gain invaluable insights into the technology trends that matter most, you gain unparalleled face-to-face access to an audience that is actively searching for solutions that meet their most important needs.

2011 Event Calendar

W/o February 22 ..... new york, ny

March 15 ............... chicago, IL

W/o April 11 .......... Denver, co

June 7 .................. Boston, MA

W/o september 19 ... Dallas, tX

october ................ san Francisco, cA

november ............. Washington, Dc

Multi-City Sponsorship Ratessponsorship Level open rate 2 - 4 cities 5 - 7 cities

underwriter $90,000 $85,000 $70,000

Official Host $65,000 $55,000 $45,000

contributor $35,000 $22,000 $15,000

Exhibitor $10,000 $9,000 $7,500

An IDG EntErprIsE EvEnt :: proDucED By: 2

Join Us in 2011!It roadmap has evolved over the past six years as the premier regional It event. I’m thrilled to announce the re-branding of It roadmap in 2011 as an IDG Enterprise event, leveraging the collective brand strengths and editorial expertise of Network World, CIO, Computerworld, CSO, InfoWorld, and ITworld.

We invite you to participate and capitalize on greenfield opportunities while also deepening existing relationships with It decision makers. unique sessions and a thriving expo floor provide an interactive atmosphere for IT vendors to collaborate with the It Management audience.

A newly formed It roadmap content Advisory Board guarantees a compelling and topical agenda, as we consider the editorial expertise across all IDG Enterprise brands. your participation in that content—on the main stage, in breakout sessions, on the expo floor, and through one-on-one conversations—makes the day a valuable learning experience for all.

It roadmap provides the opportunity for dialogue with hundreds of It decision makers qualified to attend the event. Your sponsorship of the series allows you to create significant brand image and awareness for your company amongst buyers. By providing face-to-face networking time, this conference allows you to position your company as a technology leader, establish relationships with new companies and contacts, deepen current customer relationships, educate attendees about your solutions and learn about their challenges and priorities.

We look forward to your joining us for the 2011 It roadmap conference/Expo series, and helping you to meet your sales and marketing goals.

regards,

Andrea D’Amato vice president & publisher, network World


A Strictly Qualified AudienceIT Roadmap has a stringent registration process to ensure a qualified audience.

Applicants answer detailed demographic questions in the areas of job • function, company size, budget and purchase involvement.

Average per city: registration 600+, attendees 300+ •

* Registration Information, IT Roadmap Conferences, January – July, 2010.

Company Size*

32%

30%

38%

More than 10,000

1,000 to 9,999

Less than 1,000

Average: 7,327

Qualification Criteria

registrants who meet the following qualification criteria are accepted:

Job Funtion: network/• Infrastructure/It Management title with It product/service purchase authority

company size: Minimum • of 100 employees in organization

Budget: spending of • $50,000+ in at least 2 technology categories offered during It roadmap

type of company: End-• user organizations

Industry

the following table shows It industry profile of conference participants:

Technology Related*Computer/Network Consultant 13%

Communication Carriers & Service Providers

10%

Education 9%

Finance/Banking/Accounting 8%

Healthcare/Medical/Pharmaceutical/Bio-Tech

7%

Government - State/Local 5%

Manufacturing - Hardware/Software 5%

Insurance/Real Estate/Legal 4%

Manufacturing & Process Industries 4%

Business Services/Consultant 3%

Government - Federal (including Military)

3%

Retailer/Distributor/Wholesaler (computer-related)

3%

Retailer/Wholesaler/Distributor (non-computer)

3%

Transportation/Utilities (Energy, Water, etc.)

3%

Advertising/Marketing/PR/Media 2%

E-Commerce/Internet 2%

Construction/Architecture/Engineering 1%

Travel/Hospitality/Entertainment/Recreation

1%

VAR/VAD/OEM 1%

Aerospace/Defense Contractor/Agricul-ture/Forestry/Fisheries

0%

Other 11%

Other industry responses include: Health and Fitness, Non-Profit, Public Housing and Security.

Top Three Areas of IT InvestmentAttendees selected the top 3 areas of It investment for the next 12 months:

IT Investment*

Virtualization 42%

Network/Infrastructure 35%

Security & Compliance 28%

Cloud Computing/SaaS/Managed Services 26%

Data Center 26%

Applications/Software 25%

Wireless & Mobility 17%

VoIP/UC/Collaboration 15%

WANs & LANs 10%

Average IT Budgets*

participants of It roadmap are employed at companies with an average overall budget for It products, systems, services and/or staff of $141 million.


Content Focus

In its sixth year, It roadmap continues to evolve with the needs of It

professionals. these decision makers are keen to share their experiences with

their peers, to gain an understanding of how others have met and overcome

It challenges, and to learn more about new solutions from sponsors during the

program and on the expo floor.

Agenda content is planned by IDG Enterprise’s subject matter experts and

editorial staff, in collaboration with current information from IDG research to

cover all top-of-mind topics. the result: a mix of general sessions, technology

tracks, and afternoon breakout sessions in which attendees can select the

presentations that meet their most pressing needs.

there is ample time for sponsor interaction at breaks, the smaller breakout

sessions and on the expo floor, which is open the entire afternoon. As a part

of packages, you gain access to a pre-event meeting registration system (IDG

Enterprise’s econnect), allowing you to schedule meetings with attendees,

extending your company’s reach well beyond the conference agenda.

“The IT Roadmap presentations helped me to focus our efforts in server and desktop virtualization. I truly appreciated the time with the vendors and the opportunity to discuss mutual problems with other attendees.”

— Jeff WilliamsDirector of IT

Hospice of Saint John, Lakewood, Colorado(Denver, Colorado, April 6, 2010)

eConnect

you now have a great new way to maximize your time at each event. through IDG Enterprise’s econnect system, simply choose a block of time and book meetings with the attendees you most want to meet - all in a secure and private environment.

two weeks prior to the event, you can:

view and search attendees • by names, companies, job titles and industryMap out open meeting • times throughout the day to schedule meetingssend a personal message to • specific attendees through a secured “send request” platformset up one on one meetings • directly with your hottest prospectsview and manage your • personal schedule of appointments


topics include:

the new Data center• We’ll examine how the move to blade —servers, utility computing, unified fabrics and pooled storage creates the agility that today’s dynamic business environments demand.

the connected Enterprise• We’ll explore how enterprises are weaving —together VoIP, unified communications and dynamic WAn and mobility technologies to support the distributed enterprise.

the optimized Application Environment• since applications are the lifeblood of the —organization, we’ll review strategies on how to best manage, control and optimize them for maximum efficiency.

the public and private cloud• With virtualization and “as-a-service” —offerings paving the way for efficient investments, we’ll explore how companies adopt public, private and hybrid clouds.

the Evolving threat Landscape• We’ll take a close look at how to defend —the corporate fortress against new threats from today’s sophisticated cybercriminals and attacks.

the Modern Enterprise network• As legacy networks are challenged to meet —the demands of new cloud environments and technologies, we’ll examine how companies are modernizing to maximize network efficiency across the enterprise.

virtual Desktop Infrastructure strategies• We’ll explore how and why companies —make the big decision to move to vDI along with the operational efficiencies and savings they can realize over the long term.

Data center consolidation strategies• We’ll review the latest strategies and —techniques in developing a consolidation plan and will review how virtualization plays a key role in improving overall efficiency to one or multiple data centers.

the Mobile Enterprise• With enterprise workers adopting —newer devices like iphones, ipads and Androids, we’ll take a close look at how organizations can map their environments to meet new device expectations and demands.

the optimized WAn• With the enterprise WAn in mind, we’ll —offer a range of strategies and advice including deduplication, equalizing, streamlining protocols and more.

the secure Enterprise• With information security increasingly —under board-level scrutiny, we’ll examine some of the cornerstones of security strategy including identity management, cloud security, data protection and risk management.

network and Infrastructure Management• As organizations expand, consolidate, —merge and acquire, we’ll explore the critical importance of an information infrastructure plan along with strategies to put one in place.

Branch Office Computing Strategies• With the majority of workers based —in branch offices, we’ll take a close look at the best strategies to optimize performance while maximizing efficiencies for enterprise It.

Unified Communications and • collaboration strategies

As new communications devices and —collaboration tools proliferate, we’ll explore the latest strategies in speeding communications and workforce efficiency through multiple media.

the private cloud• As virtualized environments increasingly —become the norm, we’ll reveal how many organizations have strategically built private clouds to deploy services through the enterprise.

Morning Track Topicsthe morning track will consist of a 45-minute presentation by an industry analyst, followed by a 30-minute executive interview with one end user and one representative from the track’s Official Host sponsor.

Official Host sponsors begin by selecting a topic they’d like to cover. Then, led by It roadmap subject matter experts, the session is developed around the topic.

IT Roadmap features some of IT’s most influential analysts to speak in every track.

IT Roadmap 2010 speakers included:

Andreas Antonopoulos

Network World — columnist; senior vice president & Founding partner nemertes research

A leading expert in new —processes, complex systems, emerging technologies, and winning strategies. Andreas is a highly-valued consultant to the Fortune 100.

robin Gareiss

network World columnist; —Executive vice president and sr. Founding partner, nemertes research

A pioneering researcher —who helped guide the emergence of voIp from an idea to an industry, robin is now a preeminent advisor to It vendors and buyers enterprisewide.

Johna till Johnson

network World columnist; —president & senior Founding partner, nemertes research

visionary researcher, —influential consultant, widely-published analyst: Johna is a member of the IEEE, AcM, and Internet Engineering task Force.


Identity Management strategies• We’ll examine the most contemporary —strategies in using identity management to thwart security breaches and maintain the most vigilant line of defense.

Applying security Information and Event • Management (sIEM)

With so many potential points of attack, —we’ll review the importance of security information and event management and how best to automate security procedures to watch for and prevent breaches.

Data center switching strategies• As switching technologies advance to —improve budget, energy and allocation efficiencies, we’ll review the latest implementation strategies and techniques.

Windows 7 Migration strategies• As companies tackle enterprise-wide —migrations to Windows 7, we’ll explore the advantages, pitfalls, best practices and strategies learned from those who have taken the plunge.

Wireless network Deployment options• As enterprise workers adopt newer devices —like iphones, ipads and Androids, we’ll take a fresh look at new demands on the network and the most contemporary enterprise wireless networking strategies and tools.

10G Deployment strategies• With the continued promise of efficiency —and lower costs related to moving data, we’ll explore how 10-Gigabit Ethernet has the potential to deliver significant advantages to enterprises.

pcI compliance strategies• We’ll explore the latest regulations and —options to consider with today’s strict rules governing how companies use and store customer card data.

Enterprise storage strategies• With exploding amounts of enterprise data —to store and budgets that aren’t increasing at nearly the same rate, we’ll review the latest strategies on efficiently and securely storing data.

Data Deduplication strategies• As volumes of enterprise data continue —to increase, we’ll review the most contemporary strategies and tools to create data storage efficiency through deduplication.

Morning Track Topics (continued)IT Roadmap Analysts (continued)

Ken Male

Executive vice chairman and —Founder, theInfopro

Widely respected researcher —and commentator whose fingers are on the pulse of technology buying and adoption in the Global 2000.

Jim Metzler

network World columnist; —president, Ashton Metzler & Associates

Highly-respected authority on —network technology and its business applications, Jim is an industry-leading strategic advisor.

“The IT Roadmap conference was one of the few conferences that took complex topics and gave real world advice and knowledge on how to implement and support. Commentary was not theoretical but gave the attendee guidance on what to do next.”

— Jerry CuppariVice President of IT

TMP Worldwide(New York, New York, March 10, 2010)


8:15 It roadmap: Welcome and overview

8:30 Executive Keynote presentation with Q&A

9:15 underwriter 1: technology Keynote presentation

9:45 underwriter 2: technology Keynote presentation

10:15 networking Break

10:30 Morning technology tracks

Official Host 1 Official Host 2 Official Host 3 Official Host 4 Official Host 5

12:00 Business/Technology Briefings

12:30 Lunch and Expo (lunch served until 2:00, Expo open until 4:00)

2:10-4:00 Afternoon sessions

“Help Me Build My Business case”

Workshops

problem-solving technical tutorials

Implementation strategy sessions

roundtable Discussions

2:10-2:40 contributor 1 contributor 2 contributor 3 contributor 4



4:30 cocktail reception and passport Drawing in the Expo •

2011 Conference Agenda Format

45 minute Industry Analyst presentation

30 minute Executive Interview with 1 user and 1 representative from the track’s Official Host sponsor

Underwriters and Official Hosts


2010 Sample Title & Company Attendee List

senior Manager, Infrastructure Allstate

It operation Mgmt Arrowstreet capital

vice president, MIs BankFive

Director, It security & risk Management Biogen Idec

Director of computer security Boston college

Lead Data center Analyst cablevision

Manager technical services central steel and Wire co.

vice president, compliance citigroup

Manager of technical services city of Boston

It Manager Deloitte

cIo Denver Water

Manager, It operations DirectBuy

Director, technical relationship Manager Disney

It Director Ernst & young

It risk senior Manager Fidelity Investments

I/s Applications Manager Foremost Farms

Director of It GE capital Americas

Manager Information security Genzyme

network Administrator Granite state college

chief of Architecture Hartford Financial Services

Manager of networking Harvard University

Director, network communications Hasbro

system support tech Horseshoe Casino

network operations Manager iBasis

Chief Technology Officer Illinois Department of transportation

Director of It Illinois Institute of technology

sr. technical specialist Infor Global solutions

Global networking Manager Invensys

Chief Technology Officer Dept of transportation

vice president - Enterprise computing Iron Mountain Inc.

It specialist/project Manager Irs

It Architect John Deere

senior systems Analyst John Hancock

technology Director Kaplan

It Manager Kraft Foods

senior tech. security Analyst L.L. Bean, Inc.

Director of It Leapfrog online

MIs Manager Liberty Bank for savings

It sr Mgr, operations Lockheed Martin

senior Director computer technology Maine Medical center

It network Manager Marine credit union

us solutions Architect McDonald’s corporation

vp network Engineering MFs

Director of It Miller and company

network Manager Museum of Fine Arts, Boston

Director of It national Amusements, Inc.

cto new york city Law Department

vice president, cto newsday Media Group

sr. technical Infrastructure Engineer nike, Inc.

Manager, It & Engineering northrop Grumman

vice president It oceanFirst Bank

Enterprise Applications Manager Partners HealthCare system, Inc

senior Manager, network Engineering Pfizer

network Administrator portland Water District

senior vice president Quantronix, Inc.

It Manager rockwell Automation

network Infrastructure supervisor scott county of Iowa

Manager It systems operations sloan valve company

cIo south shore savings Bank

Director network services Starwood Hotels and resorts

It Manager state of colorado

vice president of It the Allied Group

senior Manager, technology systems The McGraw-Hill companies

Data storage project Manager the tJX companies, Inc.

It Director the yale club of nyc

sr. Manager network Engineering timberland

network Engineer united Airlines

Information systems Manager united Way of connecticut

Manager of It Architecture Welch Foods, Inc.

Director of MIs yWcA


SPOnSORSHIP LeVeL UndeRWRITeR HOST COnTRIBUTOR exHIBITOR

sponsorships available per city 2 5 12 25

pricing (net)* per city $90,000 $65,000 $35,000 $10,000

registrations for executives/staff 6 4 3 2

Full page, 4 color ad in Network World** yes no no no

Logo and session description in It roadmap cover wrap (10,000 subscribers, cover 2) yes yes yes no

Logo displayed on co-branded event ads in Network World and IDGE publications yes yes yes yes

Logo and link to your site featured on It roadmap conference site yes yes yes yes

company description on event website 50-word 50-word 50-word 50-word

company urL link on the event website yes yes yes yes

speaker name and title of presentation yes + listed on agenda page on website passport agenda yes no no

opportunity to set meetings with attendees pre-event via IDG Enterprise econnect yes yes yes no

company logo displayed in on-site signage yes yes yes yes

Logo featured on Agenda + Guide yes yes no no

30 minute Keynote during general session yes no no no

30 minute panel participation in track of choice*** yes yes no no

30 minute Business Technology Briefing yes yes no no

custom on-demand webcast**** yes no no no

custom Quick pulse survey**** yes no no no

private moderated luncheon or dinner yes no no no

Afternoon breakout session no no yes no

Exhibit space with one 6’ tabletop display 10x20 10x10 10x10 10x10

registration list yes yes attendee- attendee- only only

Lead retrieval yes additional additional additional fee fee fee

custom question for post-event survey yes yes no no

content featured on Itr online resource center yes yes yes no

post conference Executive summary yes yes yes yes

Event SponsorshipAs a sponsor, you’ll receive branding and awareness among leading network and It decision makers, and new opportunities to initiate and build deeper customer relationships through tracks of dedicated content and breakout sessions.

*Discounted rates for 2-4 cities and 5-7 cities. please speak with your network World sales executive for details.

**Must be incremental to any current campaign and be relevant to It roadmap sponsorship.

***Additional costs from presentation needs beyond powerpoint are covered by the sponsor.

****underwriter sponsors choose one.


UNDERwRITER SpONSORShIp bENEFITS

pRE-EVENT/AwARENESSone full page advertisement in • Network World to be distributed to attendees at It roadmap registration desk*

Custom QuickPulse survey of 3-5 questions fielded prior to event with slides available for • use during Keynote presentation**

set meetings pre-event via IDG Enterprise’s econnect•

Logo, 50-word statement, link to your site featured on It roadmap conference site•

name recognition and booth number on email/postal confirmations sent 2 weeks prior to event•

speaker name and title of Keynote listed on agenda in guide and on agenda page on the website•

Invitation copy and web graphics provided to invite customers and prospects•

Premium positioning of logo on city-specific IT Roadmap web pages•

Logo featured within It roadmap online event brochure•

ON-SITE/NETwORKING OppORTUNITIES30-minute Keynote or Fireside chat with your senior Executive during general session•

Official Host sponsorship of one morning track •

It roadmap Industry moderator provides keynote —underwriter Executive and End user panel hosted by It roadmap moderator —

30-minute Business Technology Briefing follows morning track•

opportunity to present your unique position in the market with a solo presentation —or consult with IDG Enterprise on a topic direction

premium branding association (presentation slide featuring logo and recognition as • underwriter sponsor shown prior to the general session and inside sponsored tracks, logo featured on cover of Agenda and Guide, logo featured on entrance unit, recognition as underwriter sponsor on all onsite event signage)

six conference passes for sponsor staff• (includes one for speaker), with additional passes available at a discounted rate for sponsors

10x20 exhibit area with 6’ tabletop displays, carpeting, power, one Internet connection•

Lead retrieval•

private luncheon or dinner roundtable day of the conference•

pOST-EVENT/LEAD FOLLOw Upcustom on-demand webcast with 150 leads guaranteed over 3 months**•

two post-event “thank you” emails from sponsors directing them to the It roadmap online • resource center. Email follow-up must include opt-out link.

registration list including “show” and “no show” information, detailed demographics, and • purchase profile data for each registrant. List includes name, company, and email address.

presentation slides and up to two white papers featured on It roadmap online resource center•

Ask a custom question of the IT Roadmap audience, fielded through post-conference survey•

post-conference executive summary with demographic information•

* Must be incremental to any current campaign and be relevant to IT Roadmap sponsorship.** Sponsors choose one.All deliverables are subject to deadline dates.

cost: $90,000 per city

two (2) shared sponsorships or one exclusive sponsorship available per city.

Multi-city sponsorship discounts available.

Custom Opportunities

underwriter sponsors can choose from two exclusive opportunities:

A Quick pulse survey • of 3-5 questions to be fielded before the event, results made available for Keynote presentation

A custom on-demand • webcast with a lead guarantee of 150 leads over 3 months

private Luncheon or Dinner Roundtable

underwriters receive an IDG Enterprise-moderated content discussion, pre-event push for registrants, confirmation, food and beverage, and post-event communication with attendees. Based on first come, first served priority.

tier 1 8-10 attendees

new york, chicago, san Francisco

tier 2 5-7 attendees

Denver, Boston, Dallas, Washington D.c.


pRE-EVENT/AwARENESSLogo and • session description outlined inside It roadmap cover wrap sent to 10,000 subscribers in region in “cover 2” position

opportunity to • set meetings pre-event via IDG Enterprise’s econnect

Logo, 50-word statement, and link to your site featured on It roadmap conference site•


Premium positioning of logo on city-specific IT Roadmap web pages•


ON-SITE/NETwORKING OppORTUNITIESOfficial Host sponsorship of one morning track •

It roadmap Industry moderator provides keynote —underwriter Executive and End user panel hosted by It roadmap moderator —

30-minute Business Technology Briefing follows morning track•

opportunity to present your unique position in the market with a solo presentation —or consult with IDG Enterprise on a topic direction

Four conference passes for sponsor staff (includes one for speaker), with additional passes • available at a discounted rate for sponsors

recognition on all onsite event signage•

10x10 exhibit area with 6’ tabletop•

company name and booth number listing on passport•

Logo featured on Official Host sponsor slide shown prior to track session•

Logo on entrance unit to expo Hall and in slide loop in General Session•

Lead retrieval available for additional fee•

pOST-EVENT/LEAD FOLLOw Uptwo post-event “thank you” emails from sponsors to show attendees directing them to the • It roadmap online resource center. Email follow-up must include opt-out link.

r• egistration list including “show” and “no show” information, detailed demographics, and purchase profile data for each registrant. List includes name, company, and email address.

presentation slides and up to two white papers featured on It roadmap online resource center•

Ask a custom question of the IT Roadmap audience, fielded through post-conference survey•


All deliverables are subject to deadline dates.

OFFICIAL hOST SpONSORShIp bENEFITS cost: $65,000 per city

Five (5) sponsorships available per city.


please contact your network World sales executive for more information:

Mike McGoldrick regional sales Director Eastern region [email protected] 508.766.5459

Jennifer sand regional sales Director Western region [email protected] 415.267.4513

Official Host Sponsor Technology Tracks

Official Host sponsors begin by selecting a topic they’d like to cover. then, led by It roadmap subject matter experts, the session is developed around the topic. the entire track will consist of a 45-minute presentation by an industry analyst, followed by a 30-minute executive interview with 1 end user and 1 representative from the track’s Official Host sponsor.


CONTRIbUTING SpONSORShIp bENEFITS

pRE-EVENT/AwARENESSBreakout session title and company logo outlined inside It roadmap cover wrap sent to • 10,000 subscribers in region in “cover 2” position

opportunity to • set meetings pre-event via IDG Enterprise’s econnect

Logo, 50-word statement, and link to your site featured on It roadmap conference site•



ON-SITE/NETwORKING OppORTUNITIES30-minute Afternoon Breakout session•

Opportunity to present in track format of your choice: Help Me Build My Business —case, Implementation strategy sessions, problem-solving tech tutorials, roundtable Discussions

three conference passes for sponsor staff (includes one for speaker), with additional • passes available at a discounted rate for sponsors





pOST-EVENT/LEAD FOLLOw UpAttendee list including detailed demographics and purchase profile data for each • attendee. List includes name, company, and email address.

one whitepaper featured on It roadmap online resource center•




twelve (12) sponsorships available per city.


Afternoon Session Formats

“Help Me Build My Business case” Workshops

sponsor provides • structured guidance on topics like building an rFp, cost modeling, budgeting or how to calculate roI. (20 minutes plus 10 minute Q&A)

problem-Solving Technical Tutorials

sponsor presents a • specific, common technology problem using flip charts or a white board (no powerpoint) to recommend the solution. (20 minutes plus 10 minute Q&A)

Implementation Strategy Sessions

sponsor describes how • to deploy a specific technology using case study-style explanations of implementation successes and describes lessons learned and problems to avoid. (20 minutes plus 10 minute Q&A)

Roundtable Discussions

sponsor consults with • IDG Enterprise content experts to determine discussion guide for 30-minute roundtable discussion.

Pre-event coaching available from IDG Enterprise.


ExhIbITOR SpONSORShIp bENEFITS

pRE-EVENT/AwARENESSBranding association (online and onsite)•

Logo, 50-word statement, and link to your company’s site featured on It roadmap • conference site



ON-SITE/NETwORKING OppORTUNITIES • two conference passes for sponsor staff, with additional passes available at a discounted rate for sponsors





pOST-EVENT/LEAD FOLLOw UpAttendee list including detailed demographics and purchase profile data for each • attendee. List includes name, company, and email address.




Limited to twenty-five (25) exhibitors per city.


please contact your network World sales executive for more information:

Mike McGoldrick regional sales Director Eastern region [email protected] 508.766.5459

Brian Klunk regional Account Manager Western region [email protected] 415.267.4514


Sponsorship Upgradesparticipating sponsors are eligible to take advantage of sponsorship upgrades which create additional visibility to help further your success at the It roadmap conference and Expo. these programs, plus many others, can be customized to help meet your event marketing and messaging goals.

please note: upgrades can only be purchased as additions to existing sponsorships, and cannot be purchased as stand alone sponsorship opportunities. upgrades may be purchased at any time, depending on availability.

Complimentary Advertisement in Network World

sign up to sponsor by December 1, 2010 for all seven cities and receive one complimentary 4c full page advertisement inside Network World. Ad must be incremental to any current campaign and content must be relevant to It roadmap sponsorship. promotion applies to non-discounted sponsorships.

Complimentary Membership to the IT Roadmap Advisory board

sign up as an underwriter sponsor for at least 2 cities and become a member of the It roadmap Advisory Board. As a member, you participate in quarterly meetings via a conference call. the Board consists of It executive attendees, IDG Enterprise content directors, and It roadmap analysts.

IT Roadmap Dossier

Available on a first come, first served basis to a sponsor who wants their brand and content associated as the official sponsor of the dossier for a technology category.

An It roadmap Dossier is a 10 page pdf that is custom developed for the sponsor. the professionally written and designed document includes concept, outline, writing, editing, design, and layout. the Dossier is comprised of two parts — 50% is original content created by one of IDG Enterprise’s custom solutions Group’s editors who attends It roadmap and distills the day’s highlights into 5 pages of content; the other 50% of content is supplied by the roadmap sponsor (or the sponsor can elect to utilize IDG Enterprise’s relevant editorial if supplied material is not available).

pricing starts at $35,500 per city.

worldwide broadcast of General Session Keynote

It roadmap will broadcast your 30-minute keynote to It decision makers across the globe via ustream.tv.

pricing starts at $25,000 per city

Full page, 4-Color Ad on back Cover of Agenda + Guide

Available on a first come, first served basis, increase your company’s awareness with a full page ad on the back cover of It roadmap’s Agenda + Guide. this conference brochure is carried around by attendees throughout the conference as a reference guide to the day’s sessions and presentations.

pricing starts at $5,000 per city

Deadlines for individual opportunities vary.

please contact your network World sales executive for more information or visit: www.networkworldmediakit.com/contacts.html.


2010 Sample Sponsors

3com

3pAr

A10 networks

Access northeast

Advizex

Aerohive networks

Akamai

Alcatel Lucent

Anue systems

Apposite technologies

Arcsight

ArIn

Belkin

Big Band LLc

Bluecat networks

certeon

china telecom Americas

china unicom

cisco

colospace

Digital Edge

EMc

Entulty

EsEt

extraHop

Force10 networks

Fortinet

Fortrust

Global Knowledge

IBM

Infoblox

Internap

Iron Mountain Digital

KAcE

Lancope

Logicube

Logitech

McAfee

Meraki

Micro Works computer center

Microworks

Mimosa systems

netcordia, Inc.

netQos, a cA company

netreo

netscout

network Instruments

nss

paetec

palo Alto networks

pccW Global

pillar Data systems

Q1 Labs

Quality technology services

Qualys

riverbed

ruckus Wireless

silver peak systems, Inc.

softLayer

sonicWALL

sophos

telecity Group

tippingpoint

tower stream

trusted computing Group

veroxity

viridity software

Watchguard

Wave systems corp.

Wildpackets

Xirrus

Zenprise


About the producerIDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (cIo, computerworld, cso, DEMo, InfoWorld, Itworld and network World) to serve the information needs of our technology and security-focused audiences. As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of awarding-winning, websites, events, magazines, products and services. In addition, the cIo Executive council, a peer advisory service, brings together the nation’s top cIos, as well as provides community and leadership development tools for their staffs.

company information is available at www.idgenterprise.com.

Contact InformationFor more information about the It roadmap conference and Expo series reaching It professionals, please contact your network World sales executive or:

Mike McGoldrick regional sales Director - Eastern region [email protected] 508.766.5459

Brian Klunk regional Account Manager - Western region [email protected] 415.267.4514

2011 IT Roadmap Conference Calendar

W/o February 22 ...... new york, ny ........ venue tBD

March 15 ................ chicago, IL ........... Donald E. stephens convention center

W/o April 11 ........... Denver, co ........... venue tBD

June 7................... Boston, MA ........... venue tBD

W/o september 19 .... Dallas, tX ............ venue tBD

october ................. san Francisco, cA ... venue tBD

november .............. Washington, Dc...... venue tBD

REV: 10/4/2010

Navigate the Technology Landscape in One Day · Navigate the Technology Landscape in One Day IDG...

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