SMB and Modern Business: Navigate to the Cloud and ... · SMB and Modern Business: Navigate to the...
Transcript of SMB and Modern Business: Navigate to the Cloud and ... · SMB and Modern Business: Navigate to the...
SMB and Modern Business: Navigate to the Cloud and
Increase Profitability
Brent Combest Microsoft General Manager, SMB
Darrin Swan INFINIT CEO
Frank Coker Woodard Institute Executive Director
@BrentCombest
linkedin.com/in/brentcombest
@INFINIT_C
linkedin.com/in/darrinswan
@FrankCoker
linkedin.com/in/frankcoker
The Digital Transformation Economy
• In 2019, spending on DX initiatives will reach almost $2.2 Trillion, 60% more than 2016
• By 2020 75% of Cloud Services revenue will go through channel/brokers
• By 2020, the “cloud broker” landscape serving SMBs will become highly verticalized, offering cloud based business services.
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Source: http://www.idc.com/events/futurescapes IDC FutureScape: Worldwide IT 2017 Industry Predictions
Build the intelligent cloud platform
Create more personal computing
Reinvent productivity & business processes
BOLD
AMBITIONS
Mega Trends
• MEGA Trend #1 – Industry/vertical specialized channel • Embedded in existing customer verticals already
• Role commoditizing, needs to transform and create new value to biz
• MEGA Trend #2 – Business people taking over tech decisions • Elimination of huge swaths of tech
• CEOs will have past tech leadership roles
• MEGA Trend #3 – Integrated solution vs isolated pieces • Precision tools irrelevant
• MEGA Trend #4 – Business value, drags in tech • Acct/CPAs won’t operate like a VAR, need partner to help make it happen
• Solutions must focus on new business value created, leveraging tech
• Must create new business value, don’t care about tech revenue alone
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Change Agents
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Tech and/or Ops Leader
Business Leader
Financial Leader
3-Stage Digital Transformation Process
1. Microsoft based foundational cloud-services operating like a utility to empower and engage the SMB digital workforce and customer.
2. Business and system Intelligence services to streamline, automate and optimize SMB processes, systems and workflow.
3. SMB solution ideation, validation, design and creation of new products and services.
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Foundation 3 months or less
Optimize 12 Months
Innovation Lifetime
6-Step Digital Transformation Journey
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Financial
Technology
Step 1 Current Health
Assessment Stage 1
Financial Scorecard
Technology Vulnerabilities
Step 2 Get Well Plan
Stage 1
Financial Scorecard
Technology Scorecard
Step 3 Get Well Plan
Stage 1
Financial Scorecard
Operational Scorecard
Step 4 Modernization
Stage 2
Step 5 Modernization
Stage 2-3
1. Backup 2. Security/IAM 3. Infrastructure 4. End points
1. Email 2. File Share 3. SSO 4. End points 5. Training 6. Support
Step 6 Outcome Driven
Innovation Stage 3
1. C&C 2. Data 3. Security/IAM 4. Applications 5. Infrastructure 6. End points
Foundation Optimize
1. Application hosting 2. Application
replacement 3. Reporting 4. Workforce mobility
Optimize/Innovate
1. Data integration & warehousing
2. Business Analytics 3. SharePoint Portals
1. Predictive Analytics 2. Business process
innovation 3. Digital workforce
management
Mea
sure
Technology Scorecard
EIS
Operational Scorecard
Technology Scorecard
EIS
DWM
PDAS
INFINIT: Digital Foundation
1. Transition legacy IT to cloud-based services
2. Consolidate and standardize disparate systems
3. Secure, protect and ensure compliance to mitigate risks
4. Capture and integrate all data sets for scorecard & reporting
5. Modernize and optimize digital web presence
6. Initiate and streamline social customer engagement to drive revenue
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Partner Value
Standardized Security and Compliance
Standardized Data Backup and Recovery
Intelligent Decision Making System Data Warehouse and Analytics
email msg voice data apps
Financial – Sales – Marketing Systems
files
Social Engagement
Accountant > Advisor
Bookkeeping
Systems/ Technology
Planning/ Analysis
Operations Spec
ializ
atio
n
Accountant > Advisor
Implementation
Planning
Procurement Operations
Conversions
Analysis/ Metrics
Configuration
Management
Security/ Controls
Systems and Technology
Acceleration
Accountants Journey
Technology
Communication Globalization
Data
Competition
Pulse: Understanding the Vital Signs of Your Business
Discussion
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Brent Combest Microsoft General Manager, SMB
Darrin Swan INFINIT CEO
Frank Coker Woodard Institute Executive Director
@BrentCombest
linkedin.com/in/brentcombest
@INFINIT_C
linkedin.com/in/darrinswan
@FrankCoker
linkedin.com/in/frankcoker