Naturedent fresh Englis tutoryGroup 5
-
Upload
max-galarza-hernandez -
Category
Education
-
view
40 -
download
8
Transcript of Naturedent fresh Englis tutoryGroup 5
![Page 1: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/1.jpg)
UNIVERSIDAD CATOLICA SANTIAGO DE GUAYAQUIL
Subject:ENGLISH VI
“NATURDENT FRESH”
Members:• DOMENICA CABEZAS• LILIAN LOPEZ• KARLA MORA• CLAUDIA QUIMI• CRISTHIAN SALGADO
Tutory Grade : 8
![Page 2: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/2.jpg)
Our natural mouthwash "NATURDENT FRESH" is an innovative product that leaves a fresh breath and helps keep teeth and gums healthy, even in the most difficult to reach places Our natural mouthwash is created for the needs of teenagers and adults to help improve oral health in order to combat halitosis.
“NATURDENT FRESH”
Slogan“Cero halitosis con una buena dosis”
![Page 3: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/3.jpg)
Misión VisiónBeautify the smile of our clients through natural products that help to combat halitosis and collaborate with teeth whitening our customers improve their quality of life.
IN 2020 DENTAL EB is positioned and known in the market as a solid and competitive business enterprise level.
General Objetive Specific ObjetivePromote oral health in order to combat halitosis, through the development of effective mouthwashes and affordable for the Ecuadorian population
Encourage the use of basic tools for oral cleanliness that includes the use of a quality mouthwash to help personal hygiene.
![Page 4: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/4.jpg)
Strenghts Weaknesses• Innovative product,• It is the Only natural mouthwash
market.• Accessible price.
• Being new to the market.• Not being a recognized brand.• Having a single product and not having
a range of natural products.
Opportunities Threats• Enter international market.• Credit support from the
government.
• Substitute products to mouthwash.• Existence of businesses oral care
products.
SWOT ANALYSIS
![Page 5: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/5.jpg)
MARKET SEGMENTATION
This product is aimed at a specific market that is detailed below:Geographical Features: People who live in the province of Guayas Guayaquil specificallyDemographic Characteristics: People aged 5-80 years whose race and gender will be indistinct.Socioeconomic Characteristics: People who are upper-middle socioeconomic level, medium and high.
![Page 6: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/6.jpg)
OBJECTIVE OF INVESTMENT
Our goal is to know if young people and adults could use to give a natural, as there is in the market other mouthwashes that are already positioned.
![Page 7: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/7.jpg)
Location
WE WILL BE LOCATED IN INDUSTRIAL SECTOR IN GUAYAQUIL, SPECIFICALLY IN KM 91/2 VIA A DAULE.
![Page 8: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/8.jpg)
Competitive AnalysisOur direct competition consists of several companies already positioned in the market, providing dental beauty products marketed in many ways
Listerine Colgate Plax
Price: Listerine 250 ml $6.79 Price: Colgate Plax 250 ml $6.18
![Page 9: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/9.jpg)
Sensodyne Oral B
Price: Sensodyne 250 ml $4.23 Price: Oral B 250 ml $5.26
Competitive Analysis
![Page 10: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/10.jpg)
MARKETING MIX
PRICEBOTTLE OF 250 ML
Package $ 0.40 Perejil $ 0.20 Mint $ 0.20 Clove $ 0.25 Cinnamon $ 0.20 Label $ 0.35 Box $ 0.05 BOTTLING $ 0.20 Production Price
$ 1.85 Price for distributor $3.25FINAL SALE $4.00
MARKET
We have dediced to make an indirect Distribution, it will be trough Medical Dent Center, natural product markets, natural products fairs.-Our distribution will be on request.
PROMOTION• BY Internet
• Natural Product Fairs• Medical Dent Centers.
![Page 11: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/11.jpg)
PRODUCT
We offer high quality mouthwash, which helps supplement the dental cleaning, the same that left a pleasant taste unlike other rinses. This product is distinguished by being natural plant based on parsley.
![Page 12: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/12.jpg)
INITIAL INVESMENTRAW NATERIALS(Perejil, mint, clove, Cinnamon)
$ 1275.00
ARTISANAL MACHINES $ 100,00
ADECUATION EXPENSES(Package, Label, Box, BOTTLING )
$ 1500.00
PROMOTION OF EXPENSES $ 35.00 BASIC SERVICES $ 50.00 CONSTITUTION EXPENSES $ 1,000.00 OTHER EXPENSES $ 50.00 SANITARY REGISTRATION $ 1,000.00 INITIAL CAPITAL $ 5010.00
To make 1500 bottles of mouthwash of 250 ml
![Page 13: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/13.jpg)
MARKET ANALYSISPeople who live in the province of Guayas Guayaquil specifically
People with an average age between 5-80 years whose race and gender will be indistinct.People who are upper-middle socioeconomic level, low-medium and high .
![Page 14: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/14.jpg)
MARKET ANALYSIS• Total habitants in Guayaquil City :2.350.915
• Percentage of people around 05 - 80 years old 83,6 %= 1´965.364,94
![Page 15: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/15.jpg)
STEEP ANALYSIS SOCIO-CULTURAL
TECHNOLOGICAL
ECONOMIC
ENVIRONMENTAL
POLITICAL
![Page 16: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/16.jpg)
Supply Analysis
Monopoly Supply
We are producer who dominates the whole market of a the natural mouthwash product imposing our price, quantity and quality.
![Page 17: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/17.jpg)
RECOMENDATIONS
• Store in a cool, dry place at room temperature not exceeding 30 ° degrees
• Provide the necessary tools to promote hygiene in children as brush, floss, toothpaste etc. and teach proper use, Store in a cool, dry place at room temperature not exceeding 30 ° degrees
![Page 18: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/18.jpg)
CONCLUSION
• The final analysis of this research gives the conclusion that is a easy market entry, and that all people need dental care, therefore, this is a product of direct entry, the composition of the product is easy to do and is made bases natural things, without chemicals or dyes, and it is more economical, it also helps the excellent dental care for people.
![Page 19: Naturedent fresh Englis tutoryGroup 5](https://reader030.fdocuments.us/reader030/viewer/2022020203/58ed42551a28ab45488b45db/html5/thumbnails/19.jpg)
Bibliography• (s.f.). En el-perejil-un-recuento-de-su-efecto benefico en la salud y el
cuerpo. http://www.ecoosfera.com/2013/01/el-perejil-un-recuento-de-su-efecto-benefico-en-la-salud-y-el-cuerpo-i/.
• ecoosfera. (2013). LA SALUD. En El perejil un reencuentro benefico en la salud y el cuerpo.http://www.ecoosfera.com/2013/01/el-perejil-un-recuento-de-su-efecto-benefico-en-la-salud-y-el-cuerpo-i/.
• innatia, b. (2006). trucos dientes. En b. innatia, Enjueague bucal de perejil. http://belleza.innatia.com/c-trucos-dientes/a-enjuague-bucal-de-perejil.html.
• Pleyades. (2004). Ciencia. En B. Pleyades, ciencia_industryhealthiermedica148.http://www.bibliotecapleyades.net/ciencia/ciencia_industryhealthiermedica148.htm.
• salud, M. c. (2015). beneficios y propiedades del perejil. En M. c. salud. http://mejorconsalud.com/beneficios-y-propiedades-del-perejil/.
• tere, e. b. (2014). como preparar un elixir casero eficaz para eliminar la halitosis. En e. b. tere, Salud.http://www.elblogdetere.com/salud/como-preparar-un-elixir-casero-eficaz-para-eliminar-la-halitosis/.
• wikipedia. (s.f.). Petroselinum crispum. En wikipedia.https://es.wikipedia.org/wiki/Petroselinum_crispum.