MySpace Training

8/3/2019 MySpace Training

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August, 2008

MySpace Marketing Teams SEO Training



With your hosts«

Natasha Robinson Sr. Manager, SEO

Ninja Specialty: MySpace Site-wideSEO

[email protected]

Laura Coltrin Manager, SEO

Ninja Specialty: MySpace ChannelsSEO

[email protected]

Ken Yamada Manager, SEO

Ninja Specialty: MySpace CustomCommunities SEO, Shelfy & SEO Tools

[email protected]

om 2



Agenda

How to think like an SEO

Linking

Copy and SEO

SEO Processes

Quiz

Questions and Answers



Google¶s Universal Search

Images

News

Video

Books

Web Pages



How Search Engines Work

Crawl Index Rank

How will ROBOTS find

your Page?

Can they see the

content on the page??

Right Keywords used

in the right places?



Google¶s Ranking Algorithm Revealed

Content on the Page

Links

Power of MySpace.com




Content on the Page

Links


1.Find your page

2.Rank your page



SEO: Linking

Links are the #1 SEO Consideration.

New URLs = Little to Zero Links- strategy: How to get more links?

Links: What type of links?- Search Engine Robots cannot follow links in Flash or Javascript.

- Image Links are not optimal



Strategy: How to Get Links

Sponsors / Partners

Get Static HTML Links from whoever will give it to you.

Make sure the links are Specifically, http://www.myspace.com/<VANITY>



Strategy: How to Get Links>

Online Press Releases

Put Keywords in your Press Releases

Use HyperLinks on your keywords

Use Engine-trusted News Sources



Strategy: How to Get Links

Widgets and Bookmarking

Caution on Flash Widgets:

Links within Flash Widgets may not

be f ound by spiders.

Find ways f or users to take a link with

them, as they embed.

MySpace Brand Community




Content on the Page

Links


1.K

eywo

rds2.Content



Keywords:

Pick the Right Keywords



Applications



SEO: Applying the Keywords on the Page

Includes«

Page Title

Meta Description

Headings <H1>,

<H2>

<Body>

Image ALT

1. Pick a THEME: One Keyword Phrase

2. Use it consistently Title & H1

3. Use Image ALT

4. Insert at least 400 words of Copy



On-Site SEO : META Description Tag

META descriptions affect Search Engine click-through rates



How to Write Good Page Title and

Description

Title Requirements:

6-7 Words, 65 Characters Max

Description Requirements:

Limit to 150 characters inc. spaces

Use action ver bs that entice visitor to click!

Rule of Thumb:

Start your sentences with the Theme Keyword

as much as possible.



The Power of MySpace.com«

Moved fr om Position 50 to Position 1.



Secret Standup



Major On-the-page SEO Challenges

at MySpace

Flash

Putting content inside of Flash

20

JavaScript

Flash using JS, Modules with Tabbed

Navigation.



Spiders are not Human Users

Cannot see: ± text in images,

± text in Flash,

± text in Javascript,

± text in AJAX,

±Image swaps,

± Image maps,

± buttons, cookies,

± Spiders can¶t submit login f orms,

±perf orm actions (push submitbuttons),

± see video or hear audio.

21

1. Create Page Copy with Keywords.

2. Make sure the Copy you create on the page

can be read by Search Engine Spiders



Key Considerations for SEO

1 Concept Creation: KW Research Concept Creation: KW Research

2 Pick the URL, put in a placeholder Pick the URL, put in a placeholder

3 Get links Get links

4 QA f or SEO during Design QA f or SEO during Design



Success Stories:

SuperBowl 2008

· Search Engines drove 589,000

visitors to the SuperBowl

Community

· Traffic from Search was the #2

acquisition source of traffic to

the Superbowl Community

driving more traffic than traffic

from MySpace

23



Case Studies

24



Marketing Design SEO Processes

Marketing > Content > Design

1

Concept Creation - Marketing creates new campaign.

Marketing works with SEO to negotiate external links, URL options, andbranding considerations.

2 Wireframe/Mocks - Campaign moves to content teams.

Content works with SEO to optimize written HTML.

3 Implementation- Design team builds community.

Design works with SEO to optimize page elements.

4 Reporting ± SEO team reports results acr oss MySpace teams.



Top things for you to remember ± Quick

Review:

The # 1 factor in SEO is__________.META descriptions affect Search

Engine_________________.

Every page on the site must have a unique ___________________.

Search Engines pay attention to the first

_________. in the Title.The same or similar text used within theTitle Tag should be used

___________.

For image optimization, __________displays text associated with an image

on a web pageAnchor text is the text which is ________ toanother page or location.

Try to keep a minimum of

____________________ you want torank well for.

the Title Tag.

Click-thr ough rates

Title and Description tag

6-7 w

ords

In the H1 tag.the alt tag.

hyperlinked

400 words on each page



Questions?

27



History: The Development of

Popular Search Engines

1996: Yahoo! HotBot Alta Vista

Pioneered the

Directory based

Search Engines

Pioneered the

Natural Language

Query Technology

Pioneered the

Robust Crawling

and Indexing



The Next Evolution:

Google & PageRank

Br ought Relevancy and

Index to new level

MySpace Training

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