MySpace Open Platform
-
Upload
jason-oberfest -
Category
Technology
-
view
769 -
download
3
description
Transcript of MySpace Open Platform
MySpaceID:Power Your Service With the
Social Web
December 2008
What Makes Me “Me”?
What I Say
About Me
profile
What I Do
activity
Who I Know
social graph
What I Create
content
Where I Can Go
authentication
The Web Identity
activity
profile
social
graph
reputation
authentication
content
Social
Networks
Social Sites
The Old World
The Old World
The Lonely Social Network
MySpaceID
The New World
The New World
The Social Social Network
The Goal?
Make Life Simpler
The Platforms…
MySpaceID:
Leverage MySpace Outside of MySpace
Your Site
Social Platforms
Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
Why This Matters to You
User Acquisition
Lower the barrier to entry
Retention
You become both complementary and indispensable
Traffic
Make your site and service a fulcrum
Monetization
Gain valuable insights into your user base by allowing
them to easily plug in
Why This Matters
What Is Available Now
Our Current Implementation
friendsauthentication profilecontent registration
Authentication
• All of MySpaceID
leverages the OAuth
standard for Web service
authentication
• This is a user-centric
privacy model where the
MySpace user delegates
scoped access to a
3rd-party site with a token
that the user can revoke
at any time
Easier Account Creation
Dynamic Profiles
Changes in MySpace are reflected in all of
the user’s linked services
Profile Access
• Portable data can be
stored even after the
link is broken
• Caches must be
refreshed each 24
hours, and purged
when a user decides
to cut the tie
Portable
Profile
- Age
- Current location
- Date of Birth
- Gender
- Nickname
-Thumbnail URL
- E-mail (requires opt-in)
- First Name (requires opt-in)
- Last Name (requires opt-in)
Cacheable
About me, Body type, Books, Children, Drinker,
Ethnicity, Has app, Heroes, ID, Interests, Jobs,
Looking for, Movies, Music, Name, Network
presence, Profile song, Profile url, Relationship
status, Religion, Sexual orientation, Smoker,
Status, TV shows
Content
Take your MySpace-created content with you
OpenSocial 0.8 REST Support
Ability to access the OpenSocial 0.8 “People”
resources through MySpaceID
Where We Go Next
Why OpenID at MySpace?
• Our users identify with their URL’s!
– Over 90% of our active users have vanity URL’s
– We have 29,959,874 users who are both OpenSocial app users and
have a vanity URL
OpenID and MySpace
• We are embracing the standard for single sign-on for the web
• By Combining OpenID and MySpaceID, we will provide a
complete identity solution
Closing Thoughts
• The MySpace Open Platform provides you opportunities to
drive engagement, increase retention and generate traffic by
leveraging our massive user base and robust platform
• Our platform provides the functionality you need to allow our
users to bring their MySpace identity into your service
• The platform embraces open standards, which ensures
compatibility and provides access to continued community
innovation