My Target AudiencePrecious

GCSE Students

Young and fresh

Still have the KS3 mind-set

Aspirers

Childish

Immature

Complacent

Lack of independence

Have to be told everything

Head teachers, Principals, Head of years

40 +Analytically brilliant

Hard working

Always staying back in school to do extra work

Strivers

Responsible

Motivators Problem solvers

Leaders

Year 12’s

Aspirers

16/17 years of age

Strugglers

Nervous

Survivors

Inexperienced Constrained

Cautious

Year 13’s

Sophisticated

Take charge

Experiencers

Innovators

Curious

Hard workers

Motivated

Determined

Exceptional