Assistant Marketing Manager

MY SPECIFIC JOB ROLE WITHIN THE ARLEY HALL EVENT

HIERARCHAL STRUCTURE

For my job role I was Assistant Marketing Manager it was my job to work with the Marketing Manager to create a marking and advertising campaign that was effective and well executed. It also had to meet the design brief of the client (Arley Hall/Event Manager.

Working from the design brief from the Event Manager I began to research into what was needed or what skills were

required to be a Assistant Marketing manager.

I found this very useful website that listed all the key elements and requirements of a professional AMM.

MAIN POINTS OF MY JOB ROLE / HOW I BEGAN

This website was very useful as it helped me broaden my knowledge of the job role as I had never done this type of role before and everything was quite new to me. However by going through this list I was able to see how it related to the event we planned to put on at Arley Hall.

In the initial stages of my job roll I worked with the Marketing Manager by considering who our target audience were and how we were going to inform them of our event. Using research we had both gathered we decided that our target audience were middle aged to old age people who had an interest in

classical music or wanted to support a wonderful cause. Going from this we spoke in various meetings with the rest of the Event Management team to decide what

the theme and style of advertising campaign would be and how the audience would gain information and understanding of what the event included as we did

not want to attract the ‘wrong’ audience. We decided to use the colour scheme of Arley Hall as well as traditional classical/period composition styles to come up with a simple yet aesthetically pleasing design that could be easily transferred

from tickets to posters and so on.

There were also many stages of our design that we presented to the team so they could give feed back.

INITIAL STAGES

SETTING UP SOCIAL MEDIA/WEBSITES

While the Marketing Manager worked on the external advertising and finding out who can advertise

for us within college. I was designing the social media sites.

Social Media in advertising is very important as it allows the audience to put a ‘face’ to the company, for example if they see our logos or style they know who we are and what we are aiming to do. It also

allows us to pass on information to them quickly and regularly so they can keep updated on what event’s we have on currently and what is

coming in the future.It is my job to extend the design

from the flyers and posters onto the digital format so it is just as eye catching. However I also had to

consider how we could use social media to bring in a wider audience.

WHAT WE CREATED

After asking the Stage Manager to contact all the managers in each team. We were able to get a list of what they needed designed to display their information to the audience. For example, Front of House needed signs to help with parking and advertising their produce during the interval. By doing this we were able to keep continuity in our design and create familiarity for the audience. After I had designed each item needed I passed them on to Jordan (Marketing Manager) who confirmed or pitched the idea to the rest of the team so they could give feed back . By getting feedback from the rest of the team it is like asking our audience what they would like to see on the posters/flyers ect.

Poster

Tickets

Social Media Banner

TV Screen Display

Programmes

FOH Signs

FlerysFront/Back

Also part of my Job Role was to be able to take over from

the Marketing Manager whenever he was absent.

There for communication is key in keeping to deadlines so

we didn’t fall behind. So I emailed Jordan (MM) so he

could give me a list of everything that was needed. I then worked through this list as quickly as possible so that

no time was lost in his absence.

This meant that I had to take over the administration side of

marketing and email the Graphics/printing department so we were able to keep track

of printing and collection.

COMMUNICATIONEmail from Marketing Manager

Emails From/ To Graphics

Also as part of marketing and advertising we had to attend the event to take pictures and record

the entire concert so we could publish them on our social media

sites.

This video will be edited and put up on the website we create.

It is important as the Marketing Assistant to reflect on the show and incorporate any changes, lessons or experience learned

from the Marketing of this event so it can be implemented in the

events of the future.

LEADING UP TO THE EVENT/ON THE NIGHT