My specific job role within the arley hall

7
Assistant Marketing Manager MY SPECIFIC JOB ROLE WITHIN THE ARLEY HALL EVENT

description

Arley

Transcript of My specific job role within the arley hall

Page 1: My specific job role within the arley hall

Assistant Marketing Manager

MY SPECIFIC JOB ROLE WITHIN THE ARLEY HALL EVENT

Page 2: My specific job role within the arley hall

HIERARCHAL STRUCTURE

For my job role I was Assistant Marketing Manager it was my job to work with the Marketing Manager to create a marking and advertising campaign that was effective and well executed. It also had to meet the design brief of the client (Arley Hall/Event Manager.

Page 3: My specific job role within the arley hall

Working from the design brief from the Event Manager I began to research into what was needed or what skills were

required to be a Assistant Marketing manager.

I found this very useful website that listed all the key elements and requirements of a professional AMM.

MAIN POINTS OF MY JOB ROLE / HOW I BEGAN

This website was very useful as it helped me broaden my knowledge of the job role as I had never done this type of role before and everything was quite new to me. However by going through this list I was able to see how it related to the event we planned to put on at Arley Hall.

Page 4: My specific job role within the arley hall

In the initial stages of my job roll I worked with the Marketing Manager by considering who our target audience were and how we were going to inform them of our event. Using research we had both gathered we decided that our target audience were middle aged to old age people who had an interest in

classical music or wanted to support a wonderful cause. Going from this we spoke in various meetings with the rest of the Event Management team to decide what

the theme and style of advertising campaign would be and how the audience would gain information and understanding of what the event included as we did

not want to attract the ‘wrong’ audience. We decided to use the colour scheme of Arley Hall as well as traditional classical/period composition styles to come up with a simple yet aesthetically pleasing design that could be easily transferred

from tickets to posters and so on.

There were also many stages of our design that we presented to the team so they could give feed back.

INITIAL STAGES

Page 5: My specific job role within the arley hall

SETTING UP SOCIAL MEDIA/WEBSITES

Page 6: My specific job role within the arley hall

WHAT WE CREATED

Page 7: My specific job role within the arley hall

HOW IT IMPACTED THE EVENT