My eContent Wish List--Frankfurt TOC 2010
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Transcript of My eContent Wish List--Frankfurt TOC 2010
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My eContent Wish ListJoe WikertO’Reilly Media, Inc.
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First, a bit about me…
My name is Joe and I’m a
recovering Kindle owner.
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I wanted more…
So I bought an iPad
“But I still haven’t found
what I’m looking for.”
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Today’s eBook Formula
Print Book Content
+ Lower Price
+ DRM
eBook
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A Model for the Future
Two flavors, both have value:
Cheaper• Quick-and-dirty (easy)• “Paper in e-format”• What we do today• Incremental $$
Higher-priced• Digital first (harder)• Built with platform in mind• More features• New $$ stream
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Early TV vs. Early eBooks
equals
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Evolution Happening Fast2001 2010 2015
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How does the industry go from where it is today to where I’d like to see it?
We start with a list…
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#1: Multi-format, DRM-free
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#2: Readers for All Platforms
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#3: Social Networks, Please?๏ Tweet from within the reader
๏ A more robust service enabling tweet links to actual excerpts; similar to Amazon’s “Look Inside” feature
๏ All built with affiliate programs in mind
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#4: Mark-up & Content Sharing
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#5: A Used eBook Ecosystem
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#6: A Book vs. A Network
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#7: “Just Long Enough”๏ Spine width only matters
in the physical world
๏ Don’t make me read 400pages when the sameconcept can be communicated in 25 pages
๏ It’s OK to charge me more for shorter works; I’ll pay for the time savings!
๏ But make the content extendible and interlinking (see item #6)
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#8: “1-Click” eBook Sampling
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#9: “1-Touch” Index Access
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#10: QR Codes & Beyond
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#11: Loyalty Programs
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Finally…
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Let’s continue the discussion…Joe WikertGeneral Manager & Publisher,O’Reilly Media, Inc.
[email protected] blog: www.JoeWikert.comiPad blog: www.iPadHound.comTwitter: @jwikert