Audience Profile

Target Audience• Our target audience is primarily females, aged 18-34. This is because the

genre of our song has a large fan base of young women and girls, and so we intend to make our music video appeal to that group.• An example of how we have started to appeal to our audience is through

the main story of our video: it is a love story, about relationships breaking up and getting back together. According to the YouGov Profiles website, the majority of people who like romance films such as The Notebook and Angus Thongs and Perfect Snogging are females between 18-24, which is the exact same as our target audience.• Therefore, we decided that we should cater largely to our target audience

by making a music video about relationships and romance.

Habits and Lifestyle (YouGov Profiles)

The YouGov Profiles application allows us to view the lifestyle of our target audience, by searching for similar artists to our chosen song. The lifestyle category gives information on people’s varied niche and general interests, as well as political spectrum. This will help us cater to our audience in our video because we can analyse this information and use it to implement and reference other texts to appeal to potential fans.

Subculture/tribe ModelAccording to a subculture model we used, the most accurate description of our target audience is a ‘Trendie’.

Trendies are described as: “Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!They’re the biggest outwardly ‘brand-me’ Tribe – they’re universally aspirational in fashion and music, both offline and online. The rise of Mainstream Brand Me behaviours and fast fashion means the Trendies are still going strong and are one of the biggest Tribes on the map in 2015. Their influence is if anything growing, as more and more Trendies lean towards vlogging and sharing their super-soft-focus, Instagrammable lives online – inspiring younger teens to live a perfect life.”

Although this is not a completely accurate model, and is more focused on fashion than general lifestyle, we can use it to better understand our main audience and therefore cater to their interests.

Psychographic Model

Psychographic models are broad personality descriptions. Our target audience, which is primarily young people, fits best with the ‘Explorer’ psychographic. Explorers are young people who are interested in experiencing and trying new things, and largely fit under the current generation of young people.