AUDIENCE PROFILE

Audience overview• Abbie Thomas• Age 16 (At the beginning of my magazine process I

choose a target age group of 15-21, but during the process I have found out that my magazine would appeal more for a younger age group like 13-18)• Female• She in the demographic groups of B (people who are very

creative within themselves)• Student with a part-time job at a cafe.• she who would be in the psychographics group

“Mainstreamers”• She is in education in late year of High school.• She is always happy and bubbly.• Abbie reads the magazine because she is a musician

herself and want to be inspired by the artists/bands.

Income• Likely to have a reasonable amount of disposable income.• Likely to get money from parents or part time work in cafes and restaurants.• Her family is Middle class• Lives in a massive house which her parents and family.• Friends in the similar middle class background• A massive Bedroom with all the new technologies in it. Have all the new apple products like laptop, computer, phone, mp3, ipod etc.

Buying HabitsDisposable Income likely to spend it on…• Music • Magazines• Make up• Clothes • Shoes• Cocktails• Food• Festival tickets

Loyalty To BrandsFashion & styling:• H&M, New Look, Superdry, Holister, converse, ann sumers, vans, Online shopping websites, loreal, Chanel and Mac.

Lifestyle:• Pimms, woohoo cocktails, Maccies, Costa, KFC, MC Donalds, Pizza hut and Starbucks.

• Media:• Ticket master, Apple, Samsung, Odeon, cineworld, we <3 music, top of the pops and heat

Media Interests• Likely to have a lot of friends in different

age groups. She communicates with them on website such as Facebook, Twitter, Instagram for example.

• Likely to have a blog and recently check that. Likely to scroll through tumblr and share there images and thoughts.

• Strong interest in the music scene, likely to use ticket master and other websites where they could purchase festival and concert tickets. Uses websites like WE7 to keep up today with the uk’s top 40 chart. Also uses websites like youtube to listen to the music of her chose.

Music InterestsPreferred artists/bands:• One Direction• Olly Murs• Cher Lloyd• Take that• Taylor Swift• Katy perry• Beyonce• Niki minaj• Rihanna• Ed Sheeran• Jessie J

Desired lifestyle• Always happy and smiling. Try's to please and be friends with everyone.

•Wears bright colourful clothes that are very mainstream but all designer such a holister and superdry.

• Not very opinionated but can be some times. Has a massive friendship group and there favourite hobbies are chilling with there friends and shopping.

• Very dramatic love to be in the spotlight, a real drama queen.