Music & media: FANS FIRST!
-
Upload
erwin-blom -
Category
Technology
-
view
1.623 -
download
1
Transcript of Music & media: FANS FIRST!
![Page 1: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/1.jpg)
Fans first
Thursday, October 21, 2010
![Page 2: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/2.jpg)
erwin blomwww.erwinblom.nl
@erwblo
Thursday, October 21, 2010
![Page 3: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/3.jpg)
Why social media?
Thursday, October 21, 2010
![Page 4: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/4.jpg)
5 reasons
Thursday, October 21, 2010
![Page 5: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/5.jpg)
But first
Thursday, October 21, 2010
![Page 6: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/6.jpg)
What? Social media?
Thursday, October 21, 2010
![Page 7: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/7.jpg)
Feeding the passion
Thursday, October 21, 2010
![Page 8: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/8.jpg)
Bringing people together
Thursday, October 21, 2010
![Page 9: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/9.jpg)
Sharing passion, problem, goal
Thursday, October 21, 2010
![Page 10: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/10.jpg)
Where?How?
Thursday, October 21, 2010
![Page 11: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/11.jpg)
WordpressBLO
TwitterFacebook SiteForum
Mailchimp
MySpaceSoundcloud
Partyflock BandcampThursday, October 21, 2010
![Page 12: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/12.jpg)
Fans first
Thursday, October 21, 2010
![Page 13: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/13.jpg)
They can be your R&D
departmentThursday, October 21, 2010
![Page 14: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/14.jpg)
Labels, clubs, agencies: they can be your eyes and ears when looking for new talent
Artists: early on, they can give you clues for (dancefloor) ‘hits’. What works, what doesn’t?
Thursday, October 21, 2010
![Page 15: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/15.jpg)
3FM: Social media monitoring for up and coming talent
Thursday, October 21, 2010
![Page 16: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/16.jpg)
They can be your p.r. company
Thursday, October 21, 2010
![Page 17: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/17.jpg)
Every tweet, every comment, every Facebook-entry is a peer to peer review
Thursday, October 21, 2010
![Page 18: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/18.jpg)
What friends say has valueThursday, October 21, 2010
![Page 19: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/19.jpg)
They can be your media
Thursday, October 21, 2010
![Page 20: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/20.jpg)
Every Flickr-photo, every YouTube-movie, every SoundCloud-mix is a way of distributing your story
Thursday, October 21, 2010
![Page 21: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/21.jpg)
Flickr packed with Sensation BlackThursday, October 21, 2010
![Page 22: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/22.jpg)
More than 5000 Sensation Black video’s on YouTube
Thursday, October 21, 2010
![Page 23: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/23.jpg)
With MobyNow Ilse de Lange aggregates the social web and gets 5000 pieces of content a month and
sees a 700% increase of trafficThursday, October 21, 2010
![Page 24: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/24.jpg)
They can be your salesforce
Thursday, October 21, 2010
![Page 25: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/25.jpg)
Make them part of your distribution channel. Let them help you sell!
Thursday, October 21, 2010
![Page 26: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/26.jpg)
Your fans can be your best salespeople. Thursday, October 21, 2010
![Page 27: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/27.jpg)
They can be your customers
Thursday, October 21, 2010
![Page 28: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/28.jpg)
When you are close, they will be there when you need them. Music, gigs, merchandise.
Thursday, October 21, 2010
![Page 29: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/29.jpg)
When you have more than 50.000 followersThursday, October 21, 2010
![Page 30: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/30.jpg)
They can help you get to number one! Thursday, October 21, 2010
![Page 31: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/31.jpg)
But only if you
Thursday, October 21, 2010
![Page 32: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/32.jpg)
Get to know them
Thursday, October 21, 2010
![Page 33: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/33.jpg)
Interact
Thursday, October 21, 2010
![Page 34: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/34.jpg)
Make them special
Thursday, October 21, 2010
![Page 35: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/35.jpg)
Give them content to share
Thursday, October 21, 2010
![Page 36: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/36.jpg)
Use the content they share
Thursday, October 21, 2010
![Page 37: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/37.jpg)
Do a little for them and they’ll do a lot for you
Thursday, October 21, 2010
![Page 38: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/38.jpg)
Fans first
Thursday, October 21, 2010
![Page 39: Music & media: FANS FIRST!](https://reader034.fdocuments.us/reader034/viewer/2022052618/554d4314b4c905b0708b4d5f/html5/thumbnails/39.jpg)
erwin blomwww.erwinblom.nl
@erwblo
Thursday, October 21, 2010