Social Media 104: How to Turn Fans Into Customers

Michelle Hummel CEO of…

Thanks for joining me today!

•Web Media Expert: Social Media Agency

•Like Social Media: Business Directory & Ranking Tool

•Send Social Media: Social Media Management Dashboard

•Social Media Matcher: Social Media Applications Directory

•Web Media University: Social Media Training and Certification

COMING SOON!•My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel 

The Future of the Internet is Social

Google+“Google+ invites were being

sold on eBay for up to $27 each!”

Players may change but you MUST learn how to adjust

Start now or you will be behind by your competitors

Why Social Media?

How do you keep up with social media trends?

2nd most visited website750,000,000 users

worldwide57% female 47% maleFastest growing

demographic 35+

The Big Players – Facebook

Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde

30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc.

3.5 million events created each month

1.5 million local businesses have Facebook fan pages

Facebook Content Review

Do you have a Facebook Fan Page?

3rd most visited website35 hours of video footage is

uploaded to the site ever minute

Demographic is 18-54 Millions of clips are marked

as “favorite” Millions of people subscribe

to channels every day

The Big Players – YouTube

Do you have a YouTube Channel? Credits: Amodiovaleria Verde

9th most visited website 80% of Twitter usage is

outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience

The average number of tweets per hour is around 1.3m

The Big Players - Twitter

Source: Socialnomics author Erik Qualman

Do you have a Personal and/or Business Twitter?

13th most visited website 101 Million Members

Worldwide41.1% female and 58.9%

maleFastest growing

demographic 35+80% of companies are using

LinkedIn to find employees

The Big Players - LinkedIn

Credits: Amodiovaleria Verde

How do use LinkedIn to benefit your company?

Officially launched on May 2003

Operates in over 200 countriesOver 52% of LinkedIn

members are located outside of the US

Used by 69 of the Fortune 100 companies

More than 1 Million companies have LinkedIn Company Pages

LinkedIn Facts

Credits: Amodiovaleria Verde

Blog should be part of your website

Drive traffic with original content

Content is critical even more now with Google+

WordPress is one of the best blogging platforms

Do You Have a Social Media Hub?

Do you have a Blog? Does it live on your website?

Fresh Content, you must be writing and posting new blogs for SEO

Social Content, you must be providing interesting content others will enjoy and share

Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?

Is your site “Social Media Friendly”?

Is your content easily shareable?

The most popular CMS in use today

Powering nearly 8.5% of all websites

10,000+ plugins available100+ million total plugins

downloaded13+ million total downloads of

WordPress at a rate of approx. 2 per second

WordPress Fun Facts

*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com

Famous Brands Like: Playstation MTVLexuseBayCNN NASA FordSony People

Who is using WordPress?

How Can I Turn My Fans Into Customers ?

Ask Them Questions

“What’s the best experience you’ve had in one of our locations?” “How can we make our service better?” “What’s your favorite product of ours?”

Automate these questionsRespond quickly

Online ResourcesSendSocialMedia.com

Do you ask questions about your services?

Offer E-Commerce

“Social Commerce” is the hot new term

Many businesses are selling their services on Facebook

Customer can share, like and stay on Facebook to make their purchase

Online ResourcePayvment E-commerce

Have you seen a company sell on Facebook?

Turn Your Coupons Into a Game

After fans “liked” the page they were presented with an instant surprise coupon: 10-20% off or free shipping

Turned a standard coupon into something fun

Results: 1,000’s of new fans, 7k+ sales in one day and 20% of these sales were from new customers

Have you ever received a coupon offer like this?

Drive Store Traffic With a Giveaway

After the “like” fans received a free voucher for chocolate dipped strawberries

Required a trip to the store to redeem

Results: 170k+ new fans, doubled sales & promoted new location

Have you ever received a coupon offer like this?

$500 Giveaway Creative Sweepstakes

Asked entrants to put together and submit a “list” of what they would buy if they won the $500

Results: Encouraged thousands of people to not only visit the website but to create a list of their favorite items which in turn encouraged many consumers to buy

Can you offer a giveaway like this?

Lucky Coupons

Jamba offered “Feel Good Bucks” print off and redeem at the store worth anywhere from $1 off up to cash prizes of $10,000!

Results: Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores

PPC Ad & Landing Page Technique

“Your Song in a Movie” Contest on Facebook

Facebook Reveal Tab Landing Pages

Before the “like” After the “like”

Sweepstakes With Coupon Offer

100 customers won a $500 shopping spree

Every entrant was also offered $1 off coupon for filling out the entry form

Results: Encouraged users to interact with the fanpage and drove them to the store to buy products

Can you offer a coupon like this?

Create Auto-responder Salesman

Automate a special offer to your fans, followers and/or subscribers

Link it to a secret page on your website where they can make this special purchase

Online ResourceSendSocialMedia.com

Do you use auto-responders?

Fans Only Timely Offers

Announce you will be picking a random day for an exclusive unbelievable “fans only” offer

Announce the sale and give them 1 hour to make the purchase

They will share your page with their friends to win

Limiting the time and quantity creates a sense of urgency

What is your unbelievable offer?

Marketing Quotes To Promote Services

Seek out inspirational quotes that prove the worth of your products or services

Automate these posts throughout your social networks

Create interest in your content and link to product pages

How can you generate interest with headlines?

Takeaways

What product or service can you giveaway?

Do you have an email database to collect these leads?

How many leads would make this a success?

Keys to Success

Offer Unique Prizes – ask yourself, would you like to win what you are giving away?

Sorry you didn’t win – but here is a voucher for 50% off for a limited time!

Be sure you are collecting leads through a signup form

Continuing Education

Introducing WebMediaUniversity.com

Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification

Special Limited Time Offer

*First 5 WMU members get the following

FREE Copy of Social Media Case Studies Book $24.99

LinkedIn, YouTube or Facebook Optimization $300

Total Value = $300+ FREE

*Be sure to signup for this offer before you leave!

Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media University

http://www.WebMediaUniversity.com

Phone: 513-204-9324

michelle@webmediauniversity.com