MTE NYC 2014 Attendee Brochure

NEW YORK

Meetings Technology Expo 304 Park Ave South New York,NY 10010 - 212-956-4720 - info@ meetingstechexpo.com

OCTOBER 28th, 2014

ATTENDEE BROCHURE

1

General Session: The Future of Attendee Event Experience 8:30AM - 9:30AM

Meeting and event planners are constantly pressured to be more creative and stay in tune with the latest industry trends and tech-nologies. The most successful planners know how to leverage technology to drive event attendance, better engage participants and enhance the overall experience.

During the next decade, technology for meeting and events will continue to evolve rapidly. Both planners and attendees will em-brace and expect innovative solutions that completely change the meeting experience: registration lines will be eliminated, pres-entation content will be highly personalized, speaker/audience interaction will be enhanced and networking options will increase exponentially. Some of these solutions are here today; others are on the horizon.

Join this keynote presentation, to reflect on today’s current state of the meeting and events industry and take a look into the future about how attendee experience at events may change signifi-cantly. This presentation will help the least technology-savvy at-tendees grasp how technology is changing the future of meetings and events and how to ensure they don’t get left behind. It will also challenge the most-forward thinking planners with ideas on how to stay ahead of the technology curve.

Session Take-Aways• Consider future technology trends to enhance attendee

experience during all phases of an event• Leverage new social and mobile marketing channels to help

bolster interest and get attendees interested in events• Utilize real-time displays to share live attendee experiences

driven by engagement statistics such as whats trending in terms of exhibitors, sessions and speakers

• Session Applicable to:• Planner/Business Type: Corporate, Association, Trade

Show Organizers• Technology Level: All

CMP-IS Domain: G. Meeting/Event Design, 1-hourCAE credit for actual clock time of education

Emerging Trends in Attendee Management 9:45AM-10:45AM

Explore game-changing event technologies shaping how we manage attendees and conferences in the digital age. Live events are changing. Learn how to keep your meetings and events on pace by utilizing new technologies that improve event efficiency, increase attendance, enhance audience engagement and measure performance.

Session Take-Aways• Review basic practices in streamlined event registration• Learn how to better utilize reports and event analytics• Discover ways to increase and measure engagement with

your participants

Session Applicable to:• Planner/Business Type: Corporate, Association, Trade Show

Organizers• Technology Level: Beginner-Mid Level

CMP-IS Domain: G. Meeting/Event Design 1-hourCAE credit for actual clock time of education

Event Technology Integration: How to Start Creating an Immersive Digital Experience for Your Attendees 9:45AM-10:45AM

The MTE Event Technology Integration seminar will focus on teaching you how to create an integrated digital environment for your attendees. The methodology taught in this session will ensure a seamless digital experience before, during and after your event. The discussion will explore a variety of tools, includ-ing social media and display technologies, that once integrated will enhance the delivery of your message and fully engage your attendees.

Session Take-aways• Gain insight on how to create an immersive digital experi-

ence and improve your ROI• Identify integration methods and requirements needed from

vendors and attendees• Streamline technology integration among various tech plat-

forms and solutionsSession Applicable to:• Planner/Business Type: Corporate, Association, Trade

Show Organizers• Technology Level: Mid Level

CMP-IS Domain: A. Strategic Planning, 1-hourCAE credit for actual clock time of education

MTE SESSIONS

Geofencing, RFID and NFC: Location Based Track-ing for Events 9:35AM-10:35AM

The meetings industry is inventing new ways of tracking attendee patterns and behaviors through the use of various location-based tracking tools. Badges that “talk” to one another, real-time heat mapping, attendee location devices and smartphone integra-tions are just a few of the ways that geofencing, RFID, NFC (Near Field Communication) and other proximity based technologies are changing the ways we analyze the flow of interactions at our future meetings

Session Take-aways• Learn what these location based tracking technologies are

and how they can be used in an event space• Determine if you are leaving valuable attendee data “on the

table” without a means to capture it• Learn to leverage proximity based data• Discover the many new revenue streams possible with loca-

tion based dataSession Applicable to:• Planner/Business Type: Corporate, Association, Trade Show

Organizers• Technology Level: Beginner• CMP-IS Domain: Designation PendingCAE credit for actual clock time of education

GamificationinMeetings&Events 9:45AM-10:45AM

When 100’s of millions of people are engaging in online games on a daily basis, there must be something to it. Gaming, now approaching an $80 billion dollar industry, taps into an aspect of human nature where competitive and social needs collide. The term gamification identifies the rapidly growing $1 billion dollar industry of including gaming elements into everyday activities, and the meetings industry is now taking note. Through the pro-liferation of smart phones and more than 70 million Americans playing online games, meeting planners are beginning to incor-porate influential game strategies to enhance attendee engage-ment and achieve meeting goals.

Session Take-aways• Learn how game mechanics can increase motivation, partici-

pation and engagement• Identify the drivers behind the gaming movement• Learn how to incorporate games via mobile applications• Quantify ROI and attendee satisfactionSession Applicable to:• Planner/Business Type: Corporate, Association, Trade

Show Organizers• Technology Level: Mid-level to Advanced


2

Full Circle Audience Engagement11:00AM-12:00AM

The holy grail of any business is in finding the right set of tools which will keep your clients engaged with your company year-round. Unfortunately, in today’s market no one single device can yield such results. The good news is that in the meeting and event worlds, companies are finding success by piecing together various technology solutions to stay engaged. This session recreates that link of technology engagement through a panel of experts representing their respective technologies including: mo-bile applications, online event communities, social media tools, attendee management systems, on-site audience engagement and more.

Session Take-aways• Learn why social media technology, big data and social data

matter in achieving full-circle engagement• Understand the difficulties and opportunities in building an

engaged community• See how event communities and year round communities

interact and how they create synergies• Learn the keys to successfully building year-round engage-

ment


Organizers• Technology Level: All• CMP-IS Domain: A. Strategic Planning, 1-hourCAE credit for actual clock time of education

3

Developing a Strategy for Mobile Applications Pt.1 11:00AM-12:00AM

Mobile applications are finding new and exciting ways to inte-grate event information, audience participation, sponsorships and more right into your attendees’ mobile devices. With so many options and features available to event planners you’ll likely require help developing a strategy before you jump into the world of event mobile applications. This session will provide you with the necessary questions to ask yourself including: what’s my timeline, budget, sponsorship goals and the big question: “Do I need an app for that?”

Session Take-aways• Gain an overview of the mobile app world• Understand the workload associated with creating, populat-

ing and updating your app• Identify must have features• Assemble a list of must-ask questions for vendors• Get critical insight into both the back-end and their user

experiencesSession Applicable to:• Planner/Business Type: Corporate, Association, Trade



Webcasting,ContentCapture&DigitalArchives:Latest&GreatestAdvancements11:00AM-12:00AMThis session will discuss the technologies behind webcasting, conferencing, and the creation of digital archives of meetings for multiple formats; including web and mobile — and how they may be applied to physical and virtual meetings. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels’—transforming events into on-going experiences and additional subscription/sponsorship opportunities.

Session Take-aways• Gain a better understanding of the changing models of

content distribution• Develop checklists to evaluate and understand vendor op-

tions• Integrate these video technologies into a tool for e-learning

and continuing educationSession Applicable to:• Planner/Business Type: Corporate, Association, Trade Show

Organizers• Technology Level: Beginner - Mid Level


Crowdsourcing: Harness the Power of Your Attendees 3:10PM-4:10PM

Crowdsourcing, the practice of pooling and using collective intelligence and resources, is a hot trend in meetings today.This session will explore what crowdsourcing is and how to enhance your events by leveraging previously untapped communal assets.

Session Take-aways• Learn what crowdsourcing is and what it isn’t • Recognize the areas of your meetings and events which

could benefit from crowdsourcing• Identify crowdsourcing technologies and learn which will

most benefit your events• Understand how and when to deploy your crowdsourcing

strategiesSession Applicable to:• Planner/Business Type: Corporate, Association, Trade Show

Organizers• Technology Level: All

CMP-IS Domain: B. Project Management, 1-hourCAE credit for actual clock time of education

4

On-Site Tech Tools: Engaging, Experiential, Enter-taining Technologies Pt.1 11:00AM-12:00PM Pt.2 3:10AM-4:10PM

Explore the other side of event technology – the products that captivate, motivate, engage and entertain your audiences. In this session you’ll learn about how to bring your General Sessions to the next level with motion capture technology, text and Twitter screens, Projection Mapping, remote-controlled LED and interac-tive conversations. Check out new tools for high-tech team build-ing, LED curtains, group-oriented smart phone and tablet games, touch-screen floors and décor, Augmented Reality and on-site social media strategies. You’ll learn about the latest cutting-edge technologies and what’s coming on the horizon.

Session Take-aways• Learn how to make your General Sessions more interactive

and entertaining• Determine how to integrate experiential technologies into

your events• Find out how easy and inexpensive it is to produce cutting-

edge high-tech team building programs• Get up to speed on how outrageously popular Projection

Mapping works• Examine how entertainment technologies can strengthen

education, branding and messinging in your meetings and events


Organizers• Technology Level: Mid-Level


5

Developing Strategy for Mobile Applications Pt.23:10PM-4:10PM

Now that your app is completed, how do you get your attendees to download and use it? This session will explore interaction strategies and different ways events have engaged their audi-ences through mobile apps.

Session Take-aways• Learn strategies that will boost the download and adoption

rate of your mobile app• Discover different ways your mobile app can be used to

promote your past, current and future events• Hear case-studies and real experiences from event organ-

izers like yourself• Explore what’s on the horizon or event mobile apps; multi-

event platforms, next-gen tech integrations and moreSession Applicable to:• Planner/Business Type: Corporate, Association, Trade Show

Organizers• Technology Level: All


EventMarketingTools&StrategiesintheNewInstant World 3:10PM-4:10PM

In today’s resource strained economy, it is more important than ever to provide evidence of the ROI of your events. Today’s af-fordable and easy-to-use onlie marketing tools provide meeting professionals the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter even planning. This session will discuss how to use today’s online marketing tools to develop a comprehensive, well-designed strategy that leverages social media and online communities to ensure the success of your events.

Session Take-aways• Provide a high-resolution online experience to your event

attendees.• Identify those features of online marketing tools that effec-

tively help you save time and money when promoting and executing events.

• Discover how to integrate all your event marketing efforts to execute your strategy.


Organizers• Technology Level: Beginner-Mid Level

CMP-IS Domain: I. Marketing, 1-hourCAE credit for actual clock time of education

DataManagementTools&Tactics:DataEnrichment for Empowering Intelligent Events4:20PM-5:20PM

Data has become much more available and accessible as technology digitizes more and more elements of the meetings process. But the sheer amount of data available, as well as the many different sources from which it springs can be confusing. In this session, you will learn how to go beyond standard data col-lection to not only gather a deeper set of behavioral and activity data throughout your event, but enrich your event data by using techniques that will help you navigate your datastreams more easily. With the right approach, event professionals and market-ers can architect smarter events that drive greater value and enhance the participant experience.

Session Take-aways• Identify where the relevant data lies within your meetings &

events • Zero in on attendee behavioral patterns and learn to leverage

them into new revenue sources • Design more intelligent events that deliver a greater return

for all stakeholders • Learn to incorporate a sponsorship plan by utilizing key data

pointsSession Applicable to:• Planner/Business Type: Corporate, Association, Trade



6

SocialMediaTechnologyforMeetings&Events:Deciphering the Social Media Maze to Uncover WhatWorks&WhatDoesn’t4:20PM-5:20PM

With the ever-expanding horizon of social media technologies, event professionals are feeling increased pressure to either get in the game or catch up with the latest must-have implementation. Regardless of your social media status, this session will put your mind at ease by creating a social media blueprint that will fit your event.

Session Take-aways• Determine which social media platforms your audience

lives on• Understand the “event- value” of Twitter, Facebook &

Linked-In• Learn specific deployment strategies that will yield immedi-

ate results• Quantify the return on investment of your time versus results

when utilizing social media tools• Leave with a blueprint that you can implement for your next

eventSession Applicable to:• Planner/Business Type: Corporate, Association, Trade

Show Organizers• Technology Level: Beginner


Virtual/HybridEvents:Trends&Strategy4:20PM-5:20PM

With the increased availability of high speed internet, more and more events are moving from the solely physical to the virtual. Learn how you can use the virtual/hybrid event trend to lower barriers to entry, save on travel and lodging and maxi-mize your audience size. Discover how you can add virtual ele-ments to your physical event or even go completelyonline.

Session Take-aways• Learn the basics and new trends for online events• Leverage your content to a broader audience• Measure your success-learning what to look for and what

you can expect• Develop checklists to evaluate webcasting vendorsSession Applicable to:• Planner/Business Type: Corporate, Association, Trade

Show Organizers• Technology Level: Beginner- Midlevel


AN AMAZING...

$299

7

Meeting Infrastructure: AV Toolbox and Site Inspections4:20PM-5:20PM

With technology becoming absolutely crucial to running a suc-cessful event, event professionals should be taking a careful look at the behind the scenes plan to get them incorporated into their next event. Understanding who you need to talk to about a given AV problem, as well as learning how to do basic AV troubleshooting on your own are great ways to save time and money. Furthermore, this session will teach you how to make sure in advance that a given venue is tech-friendly, examing infrastructure and capabilities that will make it easier or more difficult to run your events.

Session Take-aways• Create an evaluation of your event’s tech needs and

requirements• Develop a list of questions to ask your hotel or venue

regarding what features they have that can make them tech-friendly

• Learn basic terms and definitions that will make navigating the AV maze much easier

• Calculate the true cost of implementing that new technology after factoring in logistics

Session Applicable to:• Planner/Business Type: Corporate, Association, Trade


CMP-IS Domain: G. Meeting and Event Design, 1-hourCAE credit for actual clock time of education

$399 after 9/26Full-Conference

CLICK HERE TO REGISTER

Have questions? Contact [email protected]

212-956-4720

Full-Conference includes:• All Educational Sessions (CMP & CAE Credits/Hours)• All Tech Demos• Exhibit Hall Admission• 1-on-1 Appointments• Round Table Discussions• All Networking and F&B Functions• Access to Mobile Tech Buyer Guide & Show DirectoryGroup Deal Offer Save 50%Want to bring a team? Register at the regular rate & any addi-tional registrants from the same company get 50% off automatically.

*All registrants must be recorded on the same form at the same time for discount to apply.

http://www.cvent.com/d/p4qz93

MTE NYC 2014 Attendee Brochure

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