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Slide 2 Moving in the Cities Shanghai Urban Cycling Workshop for Radical Design Week 2012 Merita Soini 25.10.2012 Slide 3 Moving in the Cities Shanghai * EXECUTIVE SUMMARY The objective of the workshop is to map out the past, present and future of urban cycling in Shanghai. Metropolias goal is to share experiences, innovate potential futures and co-create a model of Moving in the Cities Shanghai Workbook. The resources needed for 3 days / 15 Donghua students, 3 Metropolia students. The challenge of two operating languages will be turned into an advantage for predominantly visual expression in documentation. The collected materials, illustrations and mindmaps of the workshop will be harvested in the form of a workbook. The project is structured as service design process with the emphasis of real life users and their needs. The purpose is to find identity for cycling friendly Shanghai in the future. The subject matter is devided into 5 main categories and 15 sub-categories Slide 4 Moving in the Cities Shanghai * CATEGORIES MEDIA Communication Information Tools COMMUNITY Family Business Schools URBAN DESIGN Infrastructure Traffic planning Environment TECHNOLOGY Design Retail / rental Services LIFE STYLE Sustainability Health Culture URBAN BIKING Slide 5 Moving in the Cities Shanghai * THE WORLD CAFE World Caf facilitated methodology. Check out: www.theworldcafe.com Utilizing World Caf we split into groups of three for 20 minute sprints. One person holds the space for the group while the rest rotate through the groups. Within the two hour slots there are three sprints and harvestingwww.theworldcafe.com The data from the workshop will be refined in to a workbook through a process of facilitated conversation, harvesting and co-creation The work flow is designed to result in compact output with lots of visuals, freehand drawings, mind mapping and illustrations that can be utilized for the workbook. The goal is to keep the process light, quick, simple, effective and visual. Since we are using highly effective methodology it is important to maintain the required energy levels throughout the three days. Each day will start with check in and ends with check out in a circle. The idea is that everyone speaks their peace and has the ability to be together before doing together. Lunch is scheduled with optional meditation or nap. Afternoon break is with snacks. Water and fruit available throughout the day. Slide 6 Moving in the Cities Shanghai * SCHEDULE 30.10-1.11.2012 Slide 7 Moving in the Cities Shanghai * TUESDAY 30.10 09:00 Check in and introduction 10:00 Chapter One / 18 x 5 minutes presentations 12:00Lunch with meditation or nap 13:00Chapter Two / User experience, service design concept 15:00Break 15:30Check out 16:00Day one ends Slide 8 Moving in the Cities Shanghai * presentations 10:00Sun Lu 10:05Su Binjie 10:10Li Tao 10:20Yan Dong 10:25Yin Tian 10:30Li Xiang 10:40Liu Fangyuan 10:45Zhou Jiajuan 10:50Cheng Huangkun 11:00Xu Xiaorong 11:05Liu Qianwen 11:10Ma Mingjun 11:20Zhou Tian 11:25Carlos Carrillo 11:30Wu Di 11:40Anna 11:45Lotta 11:50Noora Slide 9 Moving in the Cities Shanghai * WEDNESDAY 31.10 9:00Check in and introduction 10:00Chapter three / Future Scenarios of cycling friendly Shanghai 12:00Lunch with meditation or nap 13:00Chapter four / Implementing identity to your own service design concept 15:00Break 15:30Check out 16:00Day two ends Slide 10 Moving in the Cities Shanghai * THURSDAY 1.11 9:00Check in and introduction 10:00Chapter five / Edit and Layout 12:00Lunch 13:00Chapter six / 15 minutes Presentations, questions, comments, conclusion 15:00Break with treats 15:30Check out 16:00Day Three ends Slide 11 Moving in the Cities Shanghai * Chapter One Get together within the context of urban cycling - presentations The pre-studies are shared with the work group through 15 pictures / person. Donghua students: The image of Shanghai with my eyes Metropolia students: The image of Helsinki with my eyes Photo stream with 15 photos, 3 photos from each 5 categories. While your photos are projected on the screen you will have 5 minutes to speak freely about cycling in your city. Tell about the past, present and future / typical, atypical, potential user profiles Ask three critical questions about urban cycling from the audience Slide 12 Moving in the Cities Shanghai * Chapter Two Ideate a service design concept for urban cycling: The process begins with brainstorming better questions, ideas and solutions to find out the users needs. Take notice to the cycling services, how things function in each category. What kind of services do users need? How to make cycling more attractive than driving a car? Think of the user experience as a service path including for example: 1.Infrastucture: routes, signs, lights, parking, safety 2.Information: maps, forums, services, plans; media, public, commercial 3.Services: sales, service, apparel, fashion, tours, community Mindmap: Use the A2 papers as a platform and visualize the service design concept with freehand illustrations, words and diagrams Slide 13 Moving in the Cities Shanghai * Chapter Three Build a cycling identity for Shanghai. Notion of Identity is the aspects of the city infrastructure that makes the urban cycling recognizable, unique or qualitatively different from others Choose pictures and words from the given material which best reflects your vision of cycling friendly Shanghai in the future. Mood board: Use the A2 papers as a platform and visualize the identity with pictures and words Slide 14 Moving in the Cities Shanghai * Chapter Four Choose a service design idea created yesterday and implement the identity from previous chapter into your service design concept. Use the A2 papers as a platform and visualize the identity, freehand illustrations Slide 15 Moving in the Cities Shanghai * Chapter Five Edit and Layout Future vision: The identity of Cycling Shanghai Harvesting works from previous chapters to a workbook size A0 and building a 10 minute presentation Write summaries, harvest the best graphics, photos and edit the material to be as visual as possible. Freehand drawing is recommended. The format for the poster or KT board is A0 (841mmx1189mm) The poster design may consist of images, text, and samples of objects in a composition of the choice of creators Slide 16 Moving in the Cities Shanghai * Chapter Six Present your workbook: 5 presentations x 10 minutes + 10 minutes for questions and comments Conclusion Introduction to theme 2 min Past, present and future 2min Service design idea 3 min Future Scenarios: the identity of Cycling Shanghai 3 min Guestions and comments Slide 17 Cycling is fun!