Should Finnish Health Care Software Companies Go International?

Esa SoiniMylab Corporation

30-Sep-2004

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Could Finnish HCIT Companies Go International?

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Examples of Finnish Health Care IT Companies

Gigantic Global Companies• General Electric• Siemens

Large Multinational Companies• TietoEnator• WM-data Novo

Medium Size Companies• Medici Data• Datawell• Mylab

Small Companies• GlobalWare• Enersoft

Most of them are already international!

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Going International - the Traditional Finnish Way

Decide to go

international

Open officesin New York,Tokio, and

Rio de Janeiro

Send your best and brightestpeople there

Hirelocalsalesforce

Organizepress

conferencein Finland

Wait forinternationalcustomersto show up

Loosesome money

Loosemore

money

Close theforeignoffices

Tell everybody:“Good idea,

but timing wasbad”

DownsizingMerger

Bankruptcy

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The Systems are Dead,Long Live the Services!

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Systems vs. Services

System Services

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Why Services Are Superior to Maintain?

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Software Services via InternetIT Systems disappear beneath the Internet horizon

• Superior to maintain and upgrade• No complicated implementation project• Easier to use - universal graphical user interface (Web conventions)• More satisfied customers, end-users, and employees

You can be locally global

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Evolution of the Tax Return Filing Software

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Look for Universal Needs to Be Satisfied

The Spectrum of Needs

Health Care Needs

Health Care ITBioinformatics

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Should Finnish HCIT Companies Go International?

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What are your values and goals?

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The FinnWell Dilemma

FinnWell

DiagnosticTechnologies

Health CareIT Products and Services

Processes ofHealth Care

Products & Proceduresto Improve

Finnish Health Care

Products & Servicesto Succeed

in Global Markets

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The Mission Statement of Mylab

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Should Finnish HCIT Companies Go Global?

Yes, but remember...

1. Focus, Focus, Focus on Universal Needs (of Selfish Genes)2. No Systems, but Services3. Don’t Go International, Go Internetional

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Legal Disclaimer

The following pictures and persons have no connections to the real world. All similarities are just coincidences.

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Will a man gain anything if he wins the whole world but loses his soul? (Matthew 16:25)