Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation

Become a member today!

#thinkMotor

© 2013 Acxiom Corporation. All Rights Reserved.

“Privacy?”

Kimberlin Cranford Senior Privacy and Compliance Attorney Global Public Policy and Privacy Compliance

“Compliance?”


“Landscape is Changing…Constantly”

Big Data = Big Compliance Big Data = Big Security

Law and Regulations vs. Expectations


“Landscape is Changing…Constantly” Attitudes about Big Data

Data Minimization PII vs. Anonymous

Sensitive Data Evolving Analytics & Automated Decisions

Accountability

Law and Regulations vs. Expectations

© 2013 Acxiom Corporation. All Rights Reserved. 4

“Data Minimization vs. Big Data” Increasing Commercial Surveillance

-Online (Search, Behavioral, etc.) -Mobile (Location) -Interactive TV -Movies & Video -Social Media (Social Networks, Blogs, Chat) -Facial Recognition -Apps

International Perspective (especially EU)


“PII vs. Anonymous”

5


“That’s the way the cookie crumbles…”


“Sensitive Data is Evolving”

Specific location At-risk populations Social network info

Biometrics Facial recognition

Modeled data


“Analytics & Automated Decisions are being scrutinized” Effectiveness of Analytics - Modeling

» Identifying & Justifying Predictive Data

- Application of Models » Scope Creep & Secondary Uses

Risks with Automated Decisions - “Boxing in” Individuals - Discrimination & Profiling - EU Fear of Automated Decisions

8

Big Data = Big Analytics


Brand

“Is it Worth the Risk?”

9

Expensive to Defend & Maintain

Brand Image

FTC Consent Decrees


“What does Self Regulation Actually Mean?”

Must go beyond what is required by law!

We must work on and anticipate more self-regulatory guidelines = new policies.

Behavioral Advertising Using Offline for Online Advertising

Mobile

Digital TV Cross Border Data Flow


“Policy Overload Making you Dizzy?” DAA

DMA

MMA

IAB NAI

ESPC

IAF

IAF

FPF

CIPL


“Achieve success against the mounting pressure and visibility”

Evolve Policies and Practices

Be Ultra Transparent

Offer Consumers Choices aka Preferences

Be Ultra Sensitive to Consumers’ Care-Abouts

Promote a Compliance Culture

Be Careful about Messaging

Be Careful with Partners and Suppliers

Be Proactive with Clients

Develop Compliant Products and Services

Build and Sustain Privacy Leadership Position

Self-Regulate

Comply with All Policies


“The Future Depends on…”

“TRUST”

Clients Consumers

Policy Makers and Regulators

Compliance and Leadership


“Privacy and Compliance don’t have to be scary

words”

Kimberlin Cranford Senior Privacy and Compliance Attorney Global Public Policy and Privacy Compliance

Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation

Technology

Transcript of Motor City West Presentation - Kimberlin Cranford, Acxiom Corporation