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Transcript of Acxiom Jortberg Sloanc2009 091026152039 Phpapp02
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2009 Acxiom Corporation. All Rights Reserved.
Academic Integrity andStudent Identity Verification:Best Practices andPractical Experience
Session 3, Room: Curacao 5, 2:25pm. - 3:00p.m
Mike JortbergAcxiom [email protected](630) 944-0379
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Agenda: Academic Integrity & Identity
Your PeersExperiences
What shouldwe do?
Should you dosomething?
Why is thisimportant?
44332211
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Cheating=
Fraud
Shrinking The Fraud Triangle
Modified from Occupational Fraud and Abuse, Joseph T. Wells; Fraud Examination, Steve AlbrechtUsing The Business Fraud Triangle To Predict Academic Dishonesty Among Business Students, Becker, University of Wisconsin-Eau ClaireOnline Exams and Cheating: An Empirical Analysis of Business Students Views, King, University of West Florida
Pressure/IncentiveAssessments:Grades, peers and career
RationalizationFrame of mind:Everyone cheats
OpportunityCircumstances:No one will know
Cheating=
Fraud
FacultyReduce PressureVaried assessmentsActive student involvement
ProcessesChange ThinkingRaise awarenessHonesty policies
TechnologyReducesOpportunity
Timed examsProctorsScrambled questionsSpecial browsersIdentity verification
Fraud occurs when three conditions converge
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Benefits of OnlineIdentity Verification
ConstituencyConstituency FeedbackFeedback
Students Increases confidence Im not cheating, Im glad they make sure my peers are not
Faculty Makes online assessments more viable
Insight to student activity during online assessments
IT / CISO Initiative for FTC Red Flag compliance to monitor, prevent and detectidentity theft
Identity proofing is applicable in many situations
Finance Proper use of Title IV dollars
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DOE / AccreditorActions on Identity
DateDate EventsEvents
Aug 2008 Higher Education Authorization Act passed
Fall 2008 Accreditors instructed by DOE to begin implementation
Western region letter to institutional leaders
Spring 2009 HLC includes identity questions in annual survey
DETC newsletter A Federal Law Targets Distance Students
HLC questions identity process for new programs
Negotiated Rulemaking process
Summer 2009 Regulations finalized by negotiation team and published
September 2009 Congress announces hearing into for-profit education sector
October 27, 2009 All HEOA final regulations posted by DOE
July 1, 2010 All HEOA regulations effective
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October 2009: Congressional Hearings
Statement of Mary Mitchelson Acting Inspector General U.S. Department of
Education Office of Inspector General
Committee on Education and LaborSubcommittee on Higher Education, LifelongLearning, and Competitiveness United StatesHouse of Representatives
These cases, Mr. Chairman, represent whatwe believe is a significant challenge facingthe higher education community in the areaof student eligibility: confirming that anindividual enrolled in distance education isactually a regular student seeking to obtaina degree or credential and is actually in
attendance.
Four Areas: Is she who she says she is?
Is she there for a degree?
How much work is she doing?
If she drops, how much is owed?http://edlabor.house.gov/hearings/2009/10/ensuring-student-eligibility-r.shtml
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Solutions for Identityin Distance Education
3rd
PartyChallengeQuestions
WebProctoring
Hardware +Biometrics
Face to FaceProctored Exams
User Id/PasswordShared Secrets
Integrity
Total Costs
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Choice 1: Stick with User IdA National Poll on Digital Ethics Teens and Social Networking:
1,013 students, ages 13-18, currently enrolled in 7-12 grades
24% sign onto someone else's social networking account or profile usingtheir password, without them knowing.
26% pretend to be someone else online
25% create a profile for yourself with a different or false identity
Source: Common Sense Media and The Benson Strategy Group
http://www.commonsensemedia.org/teen-social-media
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Choice 2: More Proctoring
Adds substantialintegrity
Face to face photo IDfor local or hybridstudents
Increases in costs andcomplexity for remotestudents
Inconsistent withdistance education
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Choice 3: NewTechnology - Hardware
Hardware + PreHardware + Pre--Requisites = Extra CostsRequisites = Extra Costs
Software install
Hardware registration
Student registration
Instructor training
Student training
Dropped students
$15 to $250 per device
Shipping
Software licensing
Break/fix process
Tech support calls
Hardware and Biometrics: Adds substantial integrity but
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Choice 3: New TechnologyAcxiom Identify-X
An on-line real-time identityverification service Software as a Service in a secure cloud
Generates challenge questions and scoresresponses
Imbedded in LMS
Institution administration and facultycontrol Which courses, assessments and how many
students
Random use
Identify-X strategy governs Which challenge questions
How many questions
Pass / fail threshold
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Acxiom generateschallenge questions;
sends to API LMS
Acxiom generateschallenge questions;
sends to API LMS
Acxiom scores +notes pass / failAcxiom scores +notes pass / fail
How We Verify A Students Identity
Student Login to LMSStudent Login to LMS
Select AssessmentSelect Assessment
Capture Name AddressCapture Name Address
If Fail 1:If Fail 1:Pose second set ofPose second set ofchallenge questionschallenge questions
If Fail 2:If Fail 2:Continue or StopContinue or Stop
If Pass:Go to LMS Quiz
StudentStudentproceedsproceedsin LMSin LMS
NotifyNotifyinstructorinstructorOptions are different
depending on LMS
Answer ChallengeChallengeQuestions
Random Selection
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Identity Verification DetailsMicrosoft Office
Excel Worksheet
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Privacy and FERPA
Leverages only directoryinformation
Student releases data
Recommend reading
Privacy booklet beforedeployment
Acxiom Opt Out and PrivacyPolicies
Consumer Assistance Acxiom Privacy Policies
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Choice 3: New TechnologyProctorU.com
Web proctor Sees the environment
Talks to students
Observes the screen
Not recorded
Great for expanding testcenter hours and
availability
Includes
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Case #1: Academic Integrityin Hybrid Course
Institution profile Public 2 year Community College Fall 2008 pilot in hybrid course classroom assessment in Moodle 65 students
Situation Pending HLC accreditation review, including online learning Wanted to experiment with new technology Selected ground / online hybrid course
Solution Used Acxiom Moodle integration
Results
188 identity transactions in 3 days - 92% pass No comments during HLC review No help desk calls, no student complaints
Recommendations Review transactions for unusual situations (Incomplete Pass) Communicate 2 minute time limit to reduce incomplete transactions
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Case #2: Academic Integritywith Challenge Questions
Institution profile Private - Non profit 100% online population Blackboard Vista 8 Online assessments in Summer 2009 Support rigorous integrity policy
Any student who has another person impersonate or in any other way commit identity fraudin any course, exam or other academic exercise will be dismissed from the college.
Situation Wanted to experiment before HEOA regulations in place
Solution Acxiom Challenge questions in Blackboard Vista 8 Results
Challenge questions verify student identity prior to assessment 250+ identity transactions over 35+ students
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Case #2 Recommendations
Pay attention to unusual patterns Three students stood out
Student X
Why is student starting anassessment 14 times in 2 hrs?
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Case #3: Red Flag Analysis
Institution profile State school system 100% online courses with out of state students
Situation Unusual activity noticed by faculty
High drop rates after Title IV cutoff in past terms Solution Compared control group and suspicious records to Acxiom
Results High percent of bad SSNs in control group. Higher in fraud population. Significant incidents of bad SSN, address and phone. High concentration of duplicate name, address, phone.
Recommendations Compare incoming enrollments to spot relationships between students. Implement challenge questions upon enrollment, login or assessments to re-verify
identity. Periodically compare against Acxiom to spot red flags.
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Data Analysis of OnlineStudent Population
ResultsResults
18% shared phone number with another student
22% shared address with another student
61% shared last name with another student
9% shared phone, name and address with another student
Analyze new enrollments records
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Data Analysis of OnlineStudent Population
High risk records 1.5% failed
Overall Match 1.5% failed
SSN AnalysisNo SSN matchDeceased
Mismatch
1% Failed.5% Deceased
7.7% Mismatch
Address
33% No Match10.7% Most current8.2% Previous1% Previous no date
6.6% Other
Date Of Birth 33.7% failed
Phone High % of cell phones
Over 4 linked SSNs 14.8% identified
Compare enrollmentagainst knowninformation aboutstudents
Found prison, barand non-existentaddresses
Questions to ponder: Is information in
SIS, FAFSAand Acxiomconsistent?
If addresses are off, are
they assigned thecorrect tuition?
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Case 4+5: AssessmentChallenge Questions
Institution profile
Private - for profit, 100%online
Angel Learning 7.3
Summer final exams
27 students 32 transactions over 4
days of final examwindow
Transactions Results
97% of student passidentity verification
Institution profile
Hosted LMS by 3rd party service provider
Private - for profit
100% online undergraduate andgraduate programs
Custom LMS Fall MBA Session Start
23 students
25 transactions in one week at login atstart of term
Results
95% overall pass rate Adjustments
Moved identity from initial LMS login tocourse start to project upload
Fail notification to dean/president
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If You See a Possible Fit
Booth 618
Activate a free trial to evaluate fit for your program Angel / Blackboard: www.Blackboard.com/Acxiom
Research and compare solutions
Blog http://tinyurl.com/StudentIdentityBlog
See post on June 19th for comparison table
Group: Student Identity Verification and Academic Integrity http://www.linkedin.com/e/gis/100235