22% to 32% of US sellers’ revenue comes from international markets for retailers selling internationally.

In the first month of 2015 there was a sharp decline of 8% in international revenue. US international online sales stabilised at between 22% and 25% by the end of the first half of 2015.

The British market is the very top recommended foreign market for US sellers, generating the highest profit from international sales for US sellers (despite its ups and downs during the first half of the year). The remaining most profitable markets for US sellers are Canada, Australia and Germany.

American sellers generate the most sales in the Clothes, Shoes & Accessories, Jewellery & Watches and eBay Motors categories. However, looking at individual retailers, the overall percentage of their international sales is the highest in categories such as Vehicle Parts & Accessories, Stamps and Clothes, Shoes & Accessories.

1

Summary of the report

Monthly report on US international salescompiled by WebInterpretSeptember 2015

International sales in the first half of 2015 in the UK, DE and US

2Report on US international sales compiled by Webinterpret, September 2015

(international sales generated by the sellers from a given country in a given month) / (international sales + domestic sales generated by the sellers from the given country in the same given month) = % of international sales

Chart 1.Calculation method

US Sellers The chart below shows the volume of international sales generated by US online sellers compared to total (domestic and

international) sales. After a 8% drop in international revenue, US international online sales have stabilised and balanced out at between 22%

and 25% by the end of the first half of 2015. American international online sellers are still a few steps ahead of German and British sellers. This

might be the effect of well developed shipping companies and the customers’ trust in the quality of items imported from the United States.

UK Sellers Revenue generated by international buyers for British sellers who sell internationally accounts for 15% to 20% of the total online

sales revenue for those retailers. Each month in the first half of 2015 has seen a slight decrease of between 1% and 2% in international revenue

for UK sellers.

DE Sellers For German sellers, international sales for the first half of 2015 were stable and sometimes increasing, likely also due to currency

fluctuations. The UK is the main international market for German sellers on these platforms, the weak Euro making their products more

competitive.

How US international revenue breaks down between the top 10 foreign markets during the first half of 2015

3Report on US international sales compiled by Webinterpret, September 2015

(international sales generated by American sellers in a given country during a given month) / (international sales generated by American sellers overall in the same month) = Percentage of total international revenue generated by American sellers in a given month in a given market

Chart 2.Calculation method

The chart opposite shows you how US international

revenue breaks down between the top 10 foreign

markets during the first half of 2015.

The very top and the first recommended foreign

market for US sellers is Britain, generating the

highest profit from international sales for US sellers

(even with its ups and downs during the first half of

the year).

The remaining most profitable markets for US sellers

are Canada, Australia and Germany. If you are a US

seller, you should make sure to be present on these

markets.

International revenue of top 10 categories sold internationally by US sellers

4Report on US international sales compiled by Webinterpret, September 2015

(international sales of the top 10 categories sold internationally by American sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January - June 2015)/(international sales + domestic sales of the same given category in the same time frame) = % of international sales

Chart 3.Calculation method

The graph opposite lists the top 10

international categories for US sellers and the

% of those sellers’ revenue that is generated

internationally.

Our analysis shows sellers in the UK are

generating the highest international revenue in

the categories Clothes, Shoes & Accessories,

Jewellery & Watches and eBay Motors.

When looking at the amount of overall

transactions, US sellers are selling the most

items internationally in categories such as

Vehicle Parts & Accessories, Stamps and

Clothes, Shoes & Accessories. This is a

reasonable indication that buyers from abroad

trust and like American items in these

categories.

Position Country January February March April May June

1 United Kingdom 43.3% 36.1% 39.4% 35.9% 40.9% 39.9%

2 Canada 4.8% 5.0% 5.9% 7.3% 7.2% 7.2%

3 Australia 4.0% 3.7% 3.6% 3.8% 3.5% 3.2%

4 Germany 1.5% 1.5% 1.3% 1.1% 1.5% 1.2%

5 Israel 0.7% 0.8% 0.8% 1.5% 1.0% 1.2%

6 Russia 0.3% 0.5% 0.8% 1.4% 1.3% 1.3%

7 France 0.4% 0.3% 0.8% 1.2% 0.6% 0.3%

8 Taiwan 0.5% 0.5% 1.3% 0.5% 0.4% 0.3%

9 Brazil 0.8% 0.7% 0.6% 0.4% 0.5% 0.4%

10 Puerto Rico 0.4% 0.5% 0.4% 0.5% 0.3% 0.6%

5Report on US international sales compiled by Webinterpret, September 2015

How US international revenue breaks down between the top 20 foreign markets during the first half of 2015

The same as in Chart 2.

Table 1.Calculation method

Ranking of the remaining top 20 foreign markets (1 - 10) for US sellers

Position Country January February March April May June

11 Hong Kong 0.4% 1.0% 0.3% 0.1% 0.4% 0.5%

12 Norway 0.2% 0.3% 0.4% 0.4% 0.4% 0.4%

13 Singapore 0.4% 0.1% 0.2% 0.5% 0.3% 0.5%

14 Chile 0.2% 0.3% 0.3% 0.4% 0.5% 0.2%

15 Malaysia 0.1% 0.2% 0.4% 0.3% 0.1% 0.9%

16 Switzerland 0.1% 0.8% 0.4% 0.1% 0.1% 0.4%

17 Italy 0.2% 0.2% 0.3% 0.4% 0.1% 0.4%

18 Spain 0.3% 0.2% 0.1% 0.2% 0.3% 0.4%

19 Mexico 0.1% 0.2% 0.3% 0.3% 0.3% 0.2%

20 United Arab Emirates

0.0% 0.2% 0.1% 0.4% 0.4% 0.3%

6Report on US international sales compiled by Webinterpret, September 2015

How US international revenue breaks down between the top 20 foreign markets during the first half of 2015

The same as in Chart 2.

Table 1.Calculation method

Ranking of the remaining top 20 foreign markets (11 - 20) for US sellers

Position Ebay Category International revenue

11 Musical Instruments 22%

12 Business, Office & Industrial 14%

13 Collectables 20%

14 Toys & Games 17%

15 Stamps 57%

16 Vehicle Parts & Accessories 98%

17 Crafts 13%

18 Pet Supplies 20%

19 Art 29%

20 Video Games & Consoles 13%

7Report on US international sales compiled by Webinterpret, September 2015

International sales of top categories

The same as in Chart 3.

Table 2.Calculation method

Ranking of the remaining top 20 categories for US sellers on international markets

Position Ebay Category International revenue

1 Clothes, Shoes & Accessories 48%

2 Jewellery & Watches 23%

3 eBay Motors 13%

4 Health & Beauty 26%

5 Sporting Goods 14%

6 Computing 15%

7 Home, Furniture & DIY 12%

8 Sound & Vision 15%

9 Mobile Phones & Communication

21%

10 Photography 16%

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