Monitoring report

5
Twofour54 Abu Dhabi Content Creation Community March 31, 2010 Social Media Monitoring Assignment COM 351

description

A monitoring report for a media company in UAE called "twofour 54".

Transcript of Monitoring report

Page 1: Monitoring report

Twofour54 Abu Dhabi Content Creation Community

March 31, 2010

Social Media Monitoring Assignment COM 351

Page 2: Monitoring report

33%

66%

1%

Sentiment

Positive Neutral Negative

Source: http://socialmention.com

Demographics for Twofour54.com: Source: http://www.alexa.com/siteinfo/twofour54.com# Based on internet averages, twofour54.com is visited more frequently by users who are in the age range 25-34, have children and browse this site from work.

The percentage of site visits from search engines:

Period Percent of Site Traffic

Last 30 days 9%

Demographics for Twofour54.com: Source: http://www.alexa.com/siteinfo/twofour54.com#

58% 8% 5%

3% 3% 3% 4% 2%

1%

14%

Visitors by Country for Twofour54.com

UAE India Egypt UK Australia US Lebanon Germany Jordan OTHERS

36%

36%

28%

News about Twofour54

yahoo news

ask

google_news

0 2 4 6

‎twofour54 ibtikar: creative lab ‎

twofour54 twofour54 tadreeb ‎

Facebook

New Comments

In Tweeter: 28 tweets on March, 2010

These results indicate that, most visitors to twofours45 web are from Emirates and there is a lack online communication. However there are many huge events this company established in Abu Dhabi and contributes with other media companies.

Page 3: Monitoring report

33%

66%

1%

Sentiment Positive Neutral Negative

Source: http://socialmention.com

Based on internet averages, twofour54.com is visited more frequently by users who are in the age range 25-34, have children and browse this site from work.

The percentage of site visits from search engines:

Period Percent of Site Traffic

Last 30 days 9%

58% 8% 5%

3% 3% 3% 4% 2%

1% 14%

Visitors by Country for Twofour54.com

UAE India Egypt UK Australia US Lebanon Germany Jordan OTHERS

36%

36%

28%

News about Twofour54

yahoo news

ask

google_news

In Tweeter: 28 tweets on March, 2010

0 2 4 6

‎twofour54 ibtikar: creative lab ‎

twofour54 twofour54 tadreeb ‎

Facebook

New Comments

These results indicate that, most visitors to twofours45 web are from Emirates and there is a lack online communication. However there are many huge events this company established in Abu Dhabi and contributes with other media companies.

Page 4: Monitoring report

The daily time visitors spent on twofour54.com it decreased sharply in May.

0%

50%

Upstream Sites

April

May

Visitors UAE

India

Egypt

UK

Canada

The percentage of visits to twofour54.com that came from a search engine during the last three months, it increased especially at the end of April.

The number of visitors to twofour54.com last month was 4,265 visitors most of them from UAE.

The sites which users visit immediately preceding twofour54.com and the percentages same as in April just little differences.

March

May

The people who visit this site from their schools and work are increasing during this month comparing from in March.

In conclusion, most of the visitors from UAE, they opened the website from their schools and work places. However, the percentage of users visit from some websites did not change from April.

Page 5: Monitoring report