LOGOSmonica madelaine santa

9-2 ♥ it 9 ♥ 2011

DESIGNstage two

IN UIRERQProsSimpleClean fonts (Gill Sans/ Kayleigh)Professional color schemeQ represents “question”

ConsUnimaginativeNo image

KNOW DGEABLE

ProsSimpleClear font (Gill Sans)Professional color schemeThe “LE” is actually a stack of books

ConsDull

ProsSimpleClean fonts (Gill Sans/ Kayleigh)Professional color schemeRelates to the “Thinker” attribute

ConsThe thought bubbles are cliche

TH NKERi

RISKTAKER

ProsSimpleClear fontProfessional color schemeLooks like a logoBold

ConsCan be tweaked to look better

BALANCED

ProsSimpleClear fontProfessional color schemeRelates to the “Balanced” attribute

ConsToo simple?

C MMUNICAT R

ProsSimpleClear font (Gill Sans)Professional color schemeRelates to the “Communicator” attribute

ConsSlightly cliche

P E NM I N D E D

ProsSimpleClear font (Gill SansProfessional color schemeLetters are spaced wide apart to give the illusion of being “Open Minded”

ConsToo simple?

CARING❤

ProsSimpleClean font (Gill Sans)Professional color schemeRelates to the “Caring” attribute

ConsCliche

PRINCIPLEDProsSimpleClean font (Gill Sans)Professional color scheme

ConsBoring, not memorableUnimaginativeDoes not relate to being “Principled”

REFLECTIVEREFLECTIVE

ProsSimpleClear font (Gill Sans)Professional color schemeRelates to the “Reflective” attribute

ConsClicheThe reflection underneath is too strong

DESIGN 5

DES GN

CREATE

INVEST GATE

‘

E ALUATE✓

PLAN

All my logos combined really can’t compare to a logo that has been made over a long period of time by a group of professionals. After all, they are more experienced in logo design, IT and typography than me. The Nike logo is much more effective because it’s

simple and the “swoosh” is very sporty and just suits their whole image. I would say that some of my logos are quite nice. I particularly like my “Open Minded” and “Balanced”

logos because of their simplicity and minimalism. I’m not big on my “Caring” and “Reflective” logos because they both are really unoriginal and cliche. I also need to work

on my “Principled” logo because it has no relation to being principled whatsoever.

EVALUATION AGAINST RESEARCH

EVALUATION AGAINST RESEARCH

My logos looks really amateur compared to the Nestle logo. This is probably because Nestle has an actual team and invested a lot of money to make their design successful. Like mine, they have limited their colors to only one color (black) and have kept to one

font. I also really like that the Nestle logo has the lines that make the logo flow really well. However, my logos relates more to the design cycle stages and will make it easier for my target audience to remember and memorize each stage better. I think I will have to improve the “Create” stage logo because unlike the others, it does not have much

relation to its meaning. I will work on improving that later.

DESIGN SUMMARY

During the design stage, I designed 15 text logos, 10 for the Learner Profiles and 5 for the stages of the Design Cycle. I prefer to do text logos but if I suddenly think of a great icon logo, I may change it throughout the creation process. I personally think my logos are decent but could do with some improvement. I would like to change some of them to make them

relate more to their meanings without making it too cliche. Also, I need to figure out a way to make the designs consistent size-wise.

PLANstage three

STEP BY STEP*

making a random logo*no one way to make a logo

GANTT CHARTTask Time to Complete (Minutes)

IBL 1 60

IBL 2 60

IBL 3 60

IBL 4 60

IBL 5 60

IBL 6 60

IBL 7 60

IBL 8 60

IBL 9 60

IBL 10 60

DC 1 60

DC 2 60

DC 3 60

DC 4 60

DC 5 60

Edit all the logos (final touches) 20

Export and print 10

TOOLSComputer I will need a computer to design the logos

Internet I need access to the internet to use certain software, download fonts and do my research

KeynoteI will use Keynote to create my logo because I am already familiar with this program and it has

many functions

Photoshop

I may use Adobe Photoshop to design and edit the logos, however I am not as familiar with this

program as I am with Keynote, Picnik or Pixelmator

Picnik I will use Picnik to edit my logo because of its user friendly interface and nice effects

Pixelmator I will use Pixelmator to create and edit the logos

PLAN SUMMARY

In the planning stage, I pretty much created a simple step-by-step for creating a logo on KeyNote. It’s just a dummy (stand-in) logo but it shows more or less the way I create logos on KeyNote. Of course, there is no

one specific way to design a logo and it is really up to the creator to experiment and find out which software suits him/her best. I personally included all the possible tools I may use in my tools and resources list. I have also justified why I will use it and what for. My gantt chart is also

quite well planned out. I don’t know if anyone else can follow it as everyone has different time management skills but it’s clear and I don’t think people will have too much trouble reading it. Overall, my plan is really just a short snapshot of what I need, what I will do and when.