Design and Plan Logo

LOGOS Andre Arno 9.2

Friday, November 25, 2011

INVESTIGATION


Making LogosClient: SWA

Time Allowed: 5 weeks

Specification and Limitations: Size: 500x500

All ages

A specific software will be used

Unit Question: How does advertising manipulate our actions

Documented evidence:

Your documented evidence is like a diary. You start it when making the design and it doesn’t end till you have finished making the product. Take lots of photos, make notes on any modification and add sketches and diagrams.


INTRODUCTIONSWA is looking for a new official logo for their representatives. SWA would be my client. Their old logo is bored and not appealing anymore. SWA hired me in order to make their new official logo. SWA needs lots of logos on a specific area that they would be needed. There are three parts that SWA need me to make, which are Areas of interaction, IB learner profile, and the Design cycle. For the design cycles, it needs 10 logos. For the IB learner profile, it needs 5 logos and 5 logos for the Areas of interaction. At the end, we’ll choose from those three specific area, only ONE that we’ll be SWA official logo for their next whole year.

Throughout this five weeks, I should do more research on more logos to be compared and give me some ideas in order to make the logos. I should have thinking about what kind of softwares that I’m going to use for this project and is the software reliable with the project. I should have also thinking about the factors that would affect my creation process.


AOI (Areas of Interactions)

This project of the logo design will be relates, “Approaches to learning” because I’ll be using my organization skills and communication skills. The “Approaches to learning” is about learning how to take care of your own responsibilities using the tools that are enable to work on it. The approaches to learning will be relates to “learning how to learn” and developing in individuals an awareness of how they learn best through processes and learning strategies.


Client Interview1. Why do you want to change your old logo?

The old logo has been post for several years. The community in there almost get tired and weary seeing the logo, for them is very common to the others. So, I think it need another a new interactive logo and it’s more complex symbol.

2. What do you expect for the new logo?

I expect to have a new logo that is attractive to the community there. I want the logo to be different and unique than the other. It should be easy to remember and iconic.

3. What kind of software do you prefer?

I prefer software that is very common by doing this kind of things. I don’t want using software that is new and unusual. You may use like adobe which is very common to people who make graphic design.


Brainstorm

LOGO Iconic

Great Font

Easy to remember

Simple

Great color

Great concept

High resolution

Creative


Summary of the Researches

Base on my research, I have found lots of things that would might be effective to my creation of the logo. I have research the function of logo to make sure whether it is in the right way. It said the function of the logo is to support/brand effectively on your company/property, which allows the community to recognize the company easily. It said that the best logo is suppose to be iconic, simple, and easy to remember.

I also dig some more information about the software that I’m going to use in this project. Basically, I have know some of the softwares that is very common to make graphic designs. One of them is Adobe Photoshop. This is one is very common in every use of graphic design. There’s another software that relates to this one, it’s adobe illustrator. But I’m just trying to figure out which one is easy to use, not to be so complicated. What I get is that adobe photoshop is more into editing photo and adobe illustrator is more into making graphic design. What I think, I’ll be using this tips to create my logo and I should find more software that is compatible with this.


Successful Logo

There are varieties of logos in the world but it is put into two categories which successful and not successful. According to people tips, it said the logo should be iconic, easy to remember, simplicity, great font and color, and using high resolution software.

As there are 3 logos above, FedEx has been approval by the community that is a successful logo. FedEx logo has symbol and signs in order to confirm the logo. It also covers by multiple of layers that contribute all of this.


Design BriefFor the following 5 weeks, I’ll be helping creating the design for SWA official logo. I should have through all the design cycle parts; investigation, Design, Planning, Create, and Evaluation. I have chosen the software that is going to be used in making this, which is the adobe illustrator. It said that it has been trusted for many people and very common. I should be concern on the design specification, what am I going to be needed. Usually, products that are going to bee sold is slightly different to the product that isn’t going to sold. The design must be concern too.


Design SpecificationTitle Specification and why Test

SoftwareFor the next following 5 weeks, I think I’m going to use Adobe

illustrator.

I should have read or watch reviews about the tutorial in using adobe

illustrator

Time By including all the design cycle, it needs approx. 5 weeks.

I need to make a note or timeline in order to remember the time.

SizeIt should not to big or not too small, just the same size like

the others

I will ask my client in order to be sure what’s the approx. size of the logo.

Aesthetics The logo should be iconic, simple, symbolize, and easy to remember

I should put great color and font which fits to the logo.

Function The logo will be used as symbol of the company/place.

I have research the function and all things.

Purpose The purpose of this is that to keep your company stays alive.

I have to find out more about this purpose of making the logo using my

client interview.


Work Cited

Christie, Heather. "What Is the Function of Your Logo? | Christie Graphic Design." Christie Graphic Design | Design That Fits Within Your Budget. Christie Graphic Design, 10 Dec. 2008. Web. 09 Nov. 2011. <http://www.hchristie.com/posting/what-is-the-function-of-your-logo.htm>.

Sugrue, Kevin M. "Adobe Photoshop vs Adobe Illustrator." Advice and Information - The Cryosphere. Cryosphere. Web. 09 Nov. 2011. <http://www.cryosphere.co.uk/articles/photos/adobe-photoshop-vs-adobe-illustrator.html>.

Bien, Ronald. "6 Tips on How to Make a Good Logo." All Designs,Graphics and Web Resources-Naldz Graphics. Naldz Graphics. Web. 09 Nov. 2011. <http://naldzgraphics.net/tips/6-tips-on-how-to-make-a-good-logo/>.


http://www.hchristie.com/posting/what-is-the-function-of-your-logo.htm

http://www.hchristie.com/posting/what-is-the-function-of-your-logo.htm

http://www.cryosphere.co.uk/articles/photos/adobe-photoshop-vs-adobe-illustrator.html




http://naldzgraphics.net/tips/6-tips-on-how-to-make-a-good-logo/

http://naldzgraphics.net/tips/6-tips-on-how-to-make-a-good-logo/

DESIGN


Design 1 - Balance

Pros:

Representative logo

Describes the 3 elements

Cons:

Poor quality

Need to improve about the pictures to have clearer descriptions


Design 2 Caring

Pros:

The ‘arrows’ that cross over; representative protection and the ‘semicircle’ over the ‘arrow and the people’ representative unite.

Cons:

Need to be more shape on the ‘semicircle’

Need to have a balance on the ‘arrow’, need to be more appropriate


Design 3 Communicator

Pros:

‘telephone’ symbolizes communication

Description very complex

Cons:

The ‘telephone’ should be interacted by two of them.

Need to be neat


Design 4 Inquirer

Pros:

Complex pictures

Coherent and Cohesive

Cons:

Add some more pictures to give clearer understanding


Design 5 Knowledgeable

Pros:

Commonest symbol

Related to the IB learner profile

Cons:

vague ‘graduation hat’


Design 6 Open-Minded

Pros:

Commonest symbol

Creative and make sense

Cons:

vague ‘stuff around the box’

neater


Design 7 Principle

Pros:

Great symbol to describe the IB learner profile

Commonest symbol for IB learner profile

Cons:

Vague flower for the readers to understand it

It should have more neat

Need to add some more description to support


Design 8 Reflective

Pros:

Mirror is the commonest symbol

Great and creative design

Cons:

A bit vague on the ‘stickman on the right and left’

Neater might support the quality


Design 9 Risk takers

Pros:

Neat and artistic drawing

commonest description

Cons:

The ‘door’ picture should have to be clear


Design 10 Thinkers

Pros:

Commonest symbol

Creative design and coherent

Cons:

Underneath has to be changed in order to support the IB learner profile/logo


Design 11 Human Ingenuity

Pros:

Creating the best product

great quality and design

Cons:

should be more neat and comprehensible drawing


Design 12 Approaches to Learning

Pros:

Quite good drawing and related to the AOI

Cons:

Doesn’t really support the AOI

Hard for readers to understand it


Design 13 Community and Service

Pros:

The division of community and service

Cons:

Epic picture of the ‘man’


Design 14 Environments

Pros:

plain and quite good

Cons:

Too Simple

hard for the readers to understand


Design 15 Health and Social Education

Pros:

Commonest symbol

Iconic and simple

Cons:

A large space that could still be add


Either IB Learner profile or AOI

For the next following a couple of weeks, I’ll be making the Area of Interaction rather than making the IB learner profile. From what I think is that the IB learner profile can be rooted into the AOI. Some of the IB learner profile such as CARING can be rooted into the Health and Social Education or Human Ingenuity.

According to me that it would be wasting of time by making all the 10 logos, so in order to save time, make the AOI. This is what according to me.


Evaluation against my researches

According to me, if we compare my design to the official logos that have already copyright; mostly my design is not as good as the one which is copyright. One of the best is the caring design that shows almost the same like some of the global partnership development. This is what I think from the overall.

Like FedEx, it’s one of the most successful logo because there is an arrow between the ‘big’ E and x. I could improve it in order to get better.


PLAN STAGE


Step by Step


SKETCHES

For the creation stage, I’ll be using ordinary software for this kind of stuff and it’s called adobe photoshop. Actually the best thing is using Adobe illustrator because it’s more to graphic design rather photoshop for editing photo.


Gantt Chart


CREATE STAGE


Documented Evidence 1


EVALUATION


Design and Plan Logo

Documents

Transcript of Design and Plan Logo