Logo design (elements and principles of Logo design)

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LOGO DESIGN Elements and Principles of Logo Design

Transcript of Logo design (elements and principles of Logo design)

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LOGO DESIGNElements and Principles of Logo Design

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WHAT IS A LOGO? A logo is a sign, symbol, trademark or

badge which conveys the identity or ownership of a product, company, campaign or concept.

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1. Simple

• Logos should be easy to recognize by a glance; allows changes of size and color.

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2. Memorable

• A few seconds is all it takes to make a first impression, but you need to make sure your logo makes a lasting impression as well.

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3. Timeless

• You want your logo to be able to stand the test of time. Focus on your brand rather than what the latest trends are.

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4. Versatile

• Versatility will make your logo flexible enough to be used in any occasion. Logo can be use in variety of sizes; color or monochrome

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5. Appropriate

• Your logo must be tailored to your audience and appropriate for your business.