Logo Investigation, Design and Plan

LOGO DESIGN

Thursday, November 24, 2011

Investigation

My aim is to create a logo for the Design Cycle(5) and The IB Learner Profile(10).

I will search for several evolution of famous logos.

I will test the success of my product by asking friend’s opinion.


Introduction

My client is the school. They wanted the students to create several logos for the Design Cycle and IB Learner Profile. The logos for the IB Learner Profile and and the Design Cycle must be attractive.


AOI

This project relates Human Ingenuity because I will create several designs to promote the Design Cycle and the IB Learner Profiles. I will use interview to decide what kind of logo.This project relates best to Human Ingenuity.


Client InterviewWhat kind of logo did you want? (Big and colorful, simple, etc)It would be great if the logo is simple and meaningful. I like logos that are shiny and bright.

What specific logo did you like? Please mention 3There is no specific logo that I like. But the most important thing is the logo must be simple, effective and colorful.

Do you want to put some words in the logo or just a simple logo with no words in it? Explain?I don’t want the logo to have some words but it must be attractive and clear so that the reader can actually understand.


Client Interview Summary

My client wants the logo to be simple and meaningful. She also mention that she likes a shiny and colorful logo. She doesn’t mention any specific logo, but she said that it must be effective and meaningful to the topic.


Brainstorming

The IB Learner Profile

Simple Eye Catching

EffectiveMeaningful


Case Study

Form Logo Logo Logo

Software Adobe Photoshop Adobe Photoshop Pixel Mator

Cost $50 $43 $32

Size 4x4cm 3x3cm 2x4cm

Function To make them interesting To make them interesting To make them interesting

Target Group Everybody Everybody Everybody

Place Classes Classes Classes

Time Needed 4 weeks 4 weeks 4 weeksThursday, November 24, 2011

Case Study Summary

When searching for several software to design the logos, I must search for the different result using different softwares that I will use. I use affordable media such as laptops and Adobe Photoshop software. I will probably use Adobe Photoshop CS4 to design the logos.


Impacts on the Society and Environment

Impact on the Society: By designing the logos of the Design Cycle and The IB Learner Profile, the students can understand and memorize easily about the different stages and type.

Impact on the Environment: There will be some impact on the environment such as electricity. We need to charge the devices we use such as laptop and light.


Design Brief

I will create simple logos for the Design Cycle and the IB Learner Profile by applying simple design techniques. This product will be made by following the steps of Investigation, Design, Plan, Create and Evaluation. The Investigation and Design part will be done before I start doing the Create stage and the Evaluation stage will be the last stage where I evaluate what is the weakness of my product.


Specification

Title Specification Test

Tools Laptops and Programs Observing the results of each design programs.

Size 3 x 3 cmMeasuring the average

size of a logo

AppearanceSimple and attractive logo

with a metallic colorBright colors attract more

people

Target Audience Everyone Everyone

Function To help people memorize

It is easier for students to memorize words when there is a picture that

symbolizes themThursday, November 24, 2011

Summary of Investigation

My client wanted me to design a simple but meaningful logos with a metallic color. It will take about 4 weeks to design 15 Designs about the Design Cycle and the IB Learner Profile. The size of the logo will be about 4 x 4 cm.


Works Cited

International Baccalaureate. "Learner Profile Poster (English)." IB Store. International Baccalaureate, 29 July 2008. Web. 21 Nov. 2011. <http://store.ibo.org/product_info.php?products_id=1175>


http://store.ibo.org/product_info.php?products_id=1175




DESIGN


Specification 1 2 3 4 5 6 7 8 9 10

Material √ √ √ √ √ √ √ √ √ √

Time √ √ √ √ √ √ √ √ √ √

Size √ √ √ √ √ √ √ √ √ √

Aesthetics x √ √ √ √ x x √ x √

Target Audience √ √ √ √ √ √ √ √ √ √

Durability √ √ √ √ √ √ √ √ √ √

Tools √ √ √ √ √ √ √ √ √ √Thursday, November 24, 2011

Specification 1 2 3 4 5

Material √ √ √ √ √

Time √ √ √ √ √

Size √ √ √ √ √

Aesthetics x √ x √ √

Target Audience √ √ √ √ √

Durability √ √ √ √ √

Tools √ √ √ √ √Thursday, November 24, 2011

IB Learner Profile Design Summary

Design 1: It is a good logo with attractive image in it.

Design 2: The logo really represents the topic.



Design 5: Even though it is not so attractive, but at least the logo is neat.


IB Learner Profile Design Summary

Design 6: The logo is neat and attractive.

Design 7: It really represents the topic.

Design 8: Beautiful and also meaningful.

Design 9: Probably the best logo of the IB Learner Profile.

Design 10: Not so attractive and colorful.


The Design Cycle Logo Design Summary

Design 1: The Design is complicated but interesting.

Design 2: The Design is attractive and neat

Design 3: The Design is very colorful and meaningful.

Design 4: It is not a very good design but colorful.

Design 5: It is neat and attractive.


Chosen Evaluation

I like all of my Design because it represents the topic quite well even though some of them need to be changed.


Peer Evaluation

Some of the Design are attractive, colorful and creative. But few of them need to be changed because it was not neat at all.


Summary of chosen design

The logo is very attractive, neat, colorful, it doesn’t cost a lot of money and represents the topic well.


PLAN


Gantt Chart


Tools

StationaryI will use this tool to draw 15

designs

LaptopI will use the laptop to search for

some ideas and designs.

Adobe Photoshop CS4I will use this program to design all

of the final design at the create stage.


Evaluation of the plan

Is your plan effective?My plan is effective because I wanted to finish all of the design as soon as possible. So there is only a very limited time for each designs.

Is your plan easy to understand?My plan is easy to understand because it was arranged in order with numbers so that it is easier to understand.


Logo Investigation, Design and Plan

Documents

Transcript of Logo Investigation, Design and Plan