Respect meets IrreverenceConvention meets CreativityPerformance meets Panache

Knowledge meets WisdomDiligence meets Play

:style

: photographyEmanating Light, Exuding Strength and Energy

Bodies in MotionLens Flare, Light raysProfessional attireSpiritAmbient light and Light from Within

: light

From Afar, Mojo Looks Like a Thousand Points of Light.

The brand attributes of Mojo are: fun, flow, abundance, “losing time”, energy, power, fulfillment, life force, vitality, magic, and growth. Mojo ignites your spirit and lights you up. It radiates from your soul, and touches the world.

The Mojo core brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, photography, and other MOJO brand elements. Proper usage is important to ensure the quality of the experience of every MOJO customer and potential customer.

The brand elements include: The MOJO logo, the burst, dot pattern,color palettes, typefaces, photography styles and line art.

knowledge: wisdom

Professionals having funThe “Ah ha!” momentTeamworkEmpowermentLight Sources

: typeLet’s Make Beautiful Mojo Together

PrintTitle: Walkway Rounded RegularColon Punctuation: TheSans B7 BoldHeader- TheSans B7 BoldBody Copy- Gill Sans Light, Regular and Bold

WebTitle: Walkway Rounded Regular GraphicalColon Punctuation: TheSans B7 Bold GraphicalHeader- Verdana BoldBody Copy- Verdana

respect: irreverence

diligence: play

PMS 7408 C

R-253G-185B-36

: print

: web

PMS 367 C

R-161G-224B-62

PMS 3015 C

R-0G-115B- 174

PMS 180 C

R-217G-84B-30

Process Black 65 and 15%

R-153G-153B-153

R-204G-204B-204

: palette

performance: panache

: logo

: log

o

The Mojo Mark in Living Color

1. The color version of the logo ideally is used on a white or light neutral backgrounds for greatest impact.

2. The slightly darker color version of the logo for limited use whenlegibility would be compromised using lighter orange.

3. Color Logo for use on Dark Backgrounds.

4. The grayscale version of the logo ideally is used on a white or light neutral backgrounds for greatest impact.

5. Alternate grascale version of the logo for situations where primary grayscale logo might have legibility issues.

6. Grayscale Logo for use on Dark Backgrounds.

: usageLisa Stefan, PCC

29909 N. 78th StreetScottsdale, AZ 85266Office: 480-563-0875Fax: 480-563-0979Cell: 602-317-7250

lisa.stefan@mojoassociates.com

President, Mojo Associates

mojoassociates.comOffice: 480-563-0875 Fax: 480-563-0979 Cell: 602-317-7250

convention: creativity