MOJO’ Magazine Analysis

5/19/2018 MOJO Magazine Analysis

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Front cover


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skyline

puffs

masthead

Sell lines

Cover line

price

barcode

Anchorag

e text

Main imageMain

Cover line

USP


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Masthead is large, bold and has a 3D effect behind it to make itlook different and more superior to the rest of the cover. It is in white tocontrast the dark background and it has been slightly covered by theslogan and puffs which connote that is has been branded andtherefore the audience already know of the magazine and do not needto see the whole masthead. It has been placed at the top of the page

underneath the skyline which is a common code and convention ofmagazines.

Main Image is the singer from Soiuxse and the Banshees, themain image is linked to the main coverline. It is a medium close up ofher and the masthead covers her which connotes that the masthead ismore important however the coverlines don't overlap her which shows

how significant she is. She has heavy makeup on and as the genre ofthis magazine is music and the subgenre is indie/classic rock, thestereotype of indie singers is their originality and her makeup is verydifferent. It has been placed in the centre of the page so its one of thefirst things that the audience notices, this is a common code andconvention of magazines.


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Skyline is also linked to the puff right next to it. It has beenwritten in a sans-serif font and is in grey and red. They have

chosen these colours to keep with the colour scheme but also to

highlight different parts of the skyline. The name George Harrison

is in a different colour so that the audience will notice it. Also grey

and red with stand out against the dark background of themagazine.

Slogan The music magazine is placed over the mastheadwhich connotes that the masthead has been branded and that the

slogan is of equal importance. It has been written in script font to

make it seem as if someone has written on it which gives it morevalue to the target audience. It has been written in grey so it

stands out against the white masthead. Saying The music

magazine connotes that it is the only music magazine, it also

reinforces the genre to the target audience.


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USP - is also a puff. It has been placed in the top corner/ top leftthird, its in a red box with white sans-serif writing. The font is big andbold so that it attracts the audience. It slightly covers the corner of themasthead which connotes that the masthead has been branded. Alsothe free cd reinforces the genre to the audience as its a musicmagazine and the contents on the cd fit into the sub genre of themagazine (indie/classic rock). The actual cd was placed in the bottomleft corner so that it was directly below the puff.

Puffs - are located in the top left third and the right left third. Thefirst is a usp advertising a free cd with the purchase of the magazine. Itis a red box with white sans-serif writing, these colours have beenchosen to keep with the colour scheme of white,red,blue and grey andwhite stands out against the red and makes it more noticeable. Thesecond is a picture of George Harrison, this puff links with the straplineand has been used to make the target audience buy the magazine asthey may listen to him as his music fits in with the subgenre of music.The third is a blue circle with white and black sans-serif font inside.This puff also acts as sell lines. The circle has 2 other thin circlesaround it to represent a turntable as its a music magazine or to makeit stand out more. These colours keep with the colour scheme.


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Anchorage Text - is also a part of the main cover lineexcept its not the actual main cover line it just links into it. Thereare two anchorage texts used, one in blue and one in white (tokeep with the colour scheme). They both link to each other andconnote a war or some violence, this may connote the violence

and war of the music industry to become number 1. Both writing isin sans-serif font and some words have been put into bold tohighlight them. They have been placed in the top left third and themiddle left third and have been placed right next to the mainimages face as they link to the main image.

Price is located above the barcode and is gives the prices for

Britain, America and Canada, this connotes that they are a bigmagazine that sells world wide. The price is also located next tothe date so they audience know when they find the price that thisis the most recent copy. The cost is expense for a magazine whichis why it is located in the bottom right third by the barcode and insmall writing so that they find the price after they have looked ateverything else.


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Barcode - has been placed in the bottom right third of thepage, this is a common code and convention of magazines as they

don't want the barcode to take up much of the page. The barcode

is still quite small but compared to other magazine is big, this is

because they may have enlarged it to fill up the dead space at the

bottom of the cover.

Layout - follows the codes and conventions of magazines,Masthead is at the top, cover lines around the sides, main image in

the centre and barcode at the bottom. The layout makes you first

focus in the main image then look at the masthead, this is because

the masthead has been branded and the magazine knows thatpeople will buy it but they want them to see who is their main

feature in this issue.


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Cover lines - have been placed around the main image sothat they don't cover any details, this is a common code and

convention of magazines. They follow the colour scheme and are

all written in the same font except some are in bold and some are

bigger than others. Everything in the cover lines refer to something

important inside the magazine and give slight details about it aswell to make it more appealing to the target audience. Every

coverline links to the genre/sub genre of the magazine.

Mis-en-scene shows only the model and part of what she iswearing. You can also see her red hair which links into the colour

scheme. The main focus is the head as below that is starts to fadeinto darkness. The denotation of the background is that there is a

black background but the connotation of this is that the

background is black to make her stand out and so the audience

only really notices her and doesnt get distracted by anything in the

background.


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Colour Scheme consists of white, red, blue and grey., Thewhite, red and blue are the colours of the British flag, these haven

been used to represent its identity and how it is a British

magazine. Also these colours all stand out well against the black

background, this connotes that the dark background has been

used to make everything else stand out. Around the main imagesface the colours white, red, blue have been used but when the

main image fades out only red and grey are used, this connotes

that the white and blue are related to the main image as they are

not needed when the main image is no longer there.

Niche Market - is people who listen to indie/classic rockmusic but more of the younger generation as they have used a

young modern singer on the front. So the niche market is most

likely white males aged 25 to 35.


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Target Audience - is white men aged 40 to 60 who listen toclassic rock/indie music. Their social class would be

working/middle class as they listen to classic rock and were

around in the 70s listening to it. The puff in the right corner shows

a singer that may be recognisable to them as he was famous in

the 70s and they were around then and listening to the type ofmusic that he makes.


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Contents page


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Heading

Sub heading

Date and issue number

Main image

Contents

Contents

title

Page number

Grab quote


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Heading - has the same font and colours as the masthead, tolink it in with the masthead. It is located at the top of the and page

and its in the centre. The writing is smaller than the masthead. A

common convention that hasn't been used is the masthead

reappearing on the contents page, this connotes that the

masthead has already been branded and therefore does not needto be shown to the audience again.

Date/issue number Has been added underneath theheading and subheading and has two thin red lines above and

below it to make it stand out. This is a common code and

convention of magazine and they have been added to remind theaudience that this is the latest magazine and they have all the

latest information. The issue number also shows how many other

copies there are to show how successful the magazine is and that

the audience should believe its the best one.


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Sub heading is 3 cities London. Memphis. Bromley. Thesemay be the cities that the magazine is based in and they reinforce

it in every magazine.

Page numbers - are big and in a different colour to the

contents, this is a common code and convention of magazines asthey want the page numbers to stand out so it is easy for the

audience to locate anything in the magazine. They have used red

(to keep with the colour scheme) and sans-serif font to make it

look more professional.

Contents titles - are in white with a red box around them.These have been used to make the page look more neat and alsomake it easier for the audience to find something in the magazine

they want to read. The red also relates to the colour of the page

numbers, this is to keep with colour scheme.


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Grab quote is at the bottom of the page under the last contents.It relates to one of the contents and states which one it is and whatpage to find it on in red, this is so it stands out against the rest of thewriting. A grab quote is a common code and convention of magazinesas it gives the audience a hint of what the article is about and intriguesthem so that they want to read more. The quote is serif font and in

black with a white almost transparent box around it, this is so itsstands out against the rest and shows that it is different. It is also apuff as it is in a box which overlaps the actual contents.

Main image - links to the grab quote that has been used. It is along shot and has been taken from a low angle to make him look moresuperior. It is placed closer to the right so that the contents don't cover

any of the important aspects of the image such as someone's face orhand. He is dressed smartly, with a woman who's is also dressedsmartly, standing behind him, this connotes that he is a ladies man butas he is not looking at her and is looking at the camera shows directaddress and connotes that he is more interesting in the audience thanhe is in the woman behind him.


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Colour scheme is similar to the one of the front coverexcept this time only black, red and white are used. The

connotations of red is romance and as there is a man and a

woman in the main image this connotes that there is romance

between them.

Layout - has the heading at the top and the main imageslightly to the right and the contents to the left so that neither of

them overlap. The rule of thirds seems to have been applied,

which makes the page look much neater and more organised. The

contents have been arranged neatly as they have been split into

sections and the articles are in numerical order with the pagenumbers which makes it so much easier for the audience to find

anything.


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Mis-en-scene - shows a man and a woman in a posh room.The denotation of the wallpaper and carpet is that its old fashioned

which connotes that the pair have wealth and live in a big old

fashioned house. Also the man is sitting at wooden/ glass table

with his back to the woman, which connotes that he is dominant

and more important. The woman is hidden behind him and theheading and issue number cover her which connotes that she is

not the main focus as the man is in front of the lines whereas she

is behind them.


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Double page spread


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Heading - links to the contents title, this shows that this article is the firstout of that category from the contents page. Three colours have been used

(white, yellow and red) and the same font as the masthead has been used to

emphasise the magazine being branded. The same 3D effect has also been

used, using the same font and effects on titles as the masthead is a code

and convention of magazines.

Main image - takes up the whole first page and some of the second. Itshows the famous band ABBA when they were younger and at the height of

their career as the audience is most likely going to recognise them like this

rather than as they are now. The denotation of the background that it is a

studio this connotes that they were at a photo shoot or shooting a musicvideo at the time that this picture was taken. The band links to the genre and

sub genre of the magazine as they are a classic band. Its a long shot of the

band to show them all and what theyre wearing.


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Mis-en-Scene - of the main image is that behind them thereis a studio for either a photo shoot or the filming of video, this hasbeen used to highlight how famous they are as they are in studioslike this a lot. Also they are all wearing white which connotes thatthis was a staged photo. Also the girls are sitting but the men arestanding so that the audience can see all of them easily. Theclothes they're wearing may remind the audience of the 70s/80swhen everyone dressed like that. Also they are obviously posedwhich connotes that they about this and that theyre happy for it tobe a staged photo.

Puff - has been used in the top right corner of the second page.

It advertises the magazine articles from this section of the contentspage, there is a yellow line above the text and a red line below, thiskeeps with the colour scheme and makes it stand out against therest. The text is white which stands out against the darkbackground. The colours link to the heading as the puff isadvertising everything else in this category.


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Other image - shows one of the band members now and in amodern studio. It is located in the article box and shows contrastbetween how he used to look and how he looks now, he is also therepresentation of the entire band to show how they have aged andhow times have changed because of modern technology.

Article heading - is in a serif font and is bold and black. It islocated at the top of the article box and acts like a second heading forthe page. It refers to the article as its about a previous show the banddid, it is a common phrase that people say which means that theaudience can find it easy to relate to.

Article Subheading is in a different colour to any of the other

writing to make it stand out, especially as its on a white backgroundthe red makes it stand out even more. It gives details about the articleso the audience can decide whether they want to read it or not. It islocated directly underneath the article heading to show that it is thesubheading. Its in a sans-serif font as a contrast to the article headingwhich is in a serif font.


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Article - is set into 2 columns and in between is a grab quoteand information on the pictures. The article has small writing and

starts with a the first letter of the first word much bigger than the

rest, this is a code and convention of magazines as it makes it look

more sophisticated and interesting. The article is detailed which

connotes that whoever wrote it knew the correct information.

Grab quote also acts as a puff as it is in a red rectanglewhich yellow and white writing. Yellow and white writing has been

used to make it easier for the audience to differentiate between the

quote and who said it. It is located directly in between the two

columns of the article. It is a code and convention of magazines touse a quote as the audience will immediately be attracted to that

and then the quote will interest them so that they want to read the

article. A serif font has been used and the colours stick to the

colour scheme.


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Information on images - is located directly between thecolumns of the article. It is in small bold writing to make it stand out

against the rest and show that its not part of the article, even

thought some lines have been added around it to reinforce this. Its

a code and convention of magazines to add information on

images used so the audience know who is in the picture.

Masthead is located in the bottom right corner next to thepage number, this has been used so that the audience get used to

seeing the masthead and eventually it becomes branded. It is in

small writing so that it doesn't stand out and distract the audience

from the article.

Colour scheme - involves black, white, yellow and red.These colours stand out against the backgrounds used and are

quite happy colours which would make the audience feel happy

when they see the colours.


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Layout - has the main image and heading on page andoverlapping onto the second page and the article on the second

page, the article has been arranged in the rule of thirds which

makes it look neater and more organised and thus making it nicer

for the audience to look at. It has followed codes and conventions,

for example the heading is at the top of the page and thesubheading is below the heading.

MOJO’ Magazine Analysis

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