MOJO REVOLUTION

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    09-May-2015
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MOBILE JOURNALISM: The future of news production.

Transcript of MOJO REVOLUTION

  • 1. The MoJo Revolution Exploring the future of mobile media production technology Brian D. Pellot and Erica Zucco

2. OBJECTIVES

  • Determine VeriCorders place in mobile journalism market
  • Compare quality to traditional tools
  • Determine feasibility of VeriCorder technology in Journalism schools and newsrooms

3. EXPECTATIONS

  • Background research
  • VeriCorder expertise
  • Testing, producing and training
  • Software critiques
  • Promote strengths at panels and presentations

4. PRELIMINARY RESEARCH

  • Stephen Quinn
  • Michael Rosenblum
  • Clyde Bentleys class
  • Industry experts in Vancouver, Vegas & Columbia

5. WHAT IS MOJO?

  • A mobile journalist works alone, and uses phone to produce and distribute news.
  • Best for breaking news
  • Draws Web hits, brings in revenue
  • Opens market to citizens

6. MOJO IN ACTION

  • CNN iReport
  • Current TV
  • Reuters
  • Yahoo!
  • CBS
  • Fox
  • Al Jazeera

7. MOJO ENABLERS

  • Bambuser, ShoZu, Flixwagon, Qik, Kyte, Livestream
  • iPhone 3GS, Nokias N82, N95 and N96, iMates JasJam, the Palm, Blackberry, HTC Diamond and Sony Ericcson phones

8. MOJO: A NO GO

  • Two billion camera phones
  • May 2009, Bentley:
    • 157 journalists surveyed
    • Multimedia production on Smartphone?
    • Infrequently or never.

9. VERICORDERS ADVANTAGES

  • Editing platform
  • Ease of Use
  • Final Product

10. QUANTITATIVE RESEARCH

  • Time
  • Cost

11. PRODUCTION TIME 12. COST COMPARISON 13. QUALITATIVE RESEARCH

  • Exploring usability
  • Determining quality
  • Making comparisons

14. QUALITY CRITIQUE

  • Sara Wittmeyer
    • Listened to audio in booth
    • Impressed with level of quality

15. OBSERVATIONS FROM USE

  • Preparing for Vancouver
  • Experiences while reporting
  • Positive aspects of application
  • Issues/Flaws with software

16. BREAKING NEWS

  • City-wide elections
    • Training reporters
    • Filing from field
    • Observing new users
    • Determining value for newsroom

17. NEWSROOM FEEDBACK

  • KBIA
  • KOMU
  • Vancouver
  • Vegas

18. PRODUCING AND PROMOTING

  • Learning software
  • KBIA
  • RTDNA@NAB and BEA
  • Quinn Brownbag
  • KBIA Business Staff
  • Student Developer Showcase

19. LEARNING SOFTWARE

  • Initial observations
  • Value of tutorial
  • Overall learning curve

(During first videoconference with VeriCorder) 20. VANCOUVER 21. VANCOUVER 22. KBIA 23. KBIA 24. KBIA

  • Journalist Training
  • Election Coverage
  • Staff Presentation
  • Newsroom Integration?

25. RTDNA@NAB and BEA

  • 1st Video launch
  • Digital Production BuZZ
  • Journalist training
  • RJI and BEA panels

26. TESTING OUT 1ST VIDEO 27. QUINN BROWNBAG

  • Produced demo video
  • Recounted Vancouver and elections
  • Fielded questions
  • Directed interest to VeriCorder

28. KBIA BUSINESS STAFF

  • Expectations
  • Reality
  • Potential Future

29. TWO QUESTIONS:

  • Is VeriCorder ready for primetime?
  • Are newsrooms ready for mobile journalism?

30. MOVING FORWARD

  • KBIA- Wittmeyer and Saidi
  • KOMU- Petersen, Reeves
  • The Missourian- Katherine Reed
  • NNA- Brian Steffens

31. QUESTIONS?