MOJO REVOLUTION
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Transcript of MOJO REVOLUTION
“The MoJo Revolution”“The MoJo Revolution”
Exploring the future of mobile media production technology
Brian D. Pellot and Erica Zucco
Exploring the future of mobile media production technology
Brian D. Pellot and Erica Zucco
OBJECTIVESOBJECTIVES
Determine VeriCorder’s place in mobile journalism market
Compare quality to traditional tools Determine feasibility of VeriCorder
technology in Journalism schools and newsrooms
Determine VeriCorder’s place in mobile journalism market
Compare quality to traditional tools Determine feasibility of VeriCorder
technology in Journalism schools and newsrooms
EXPECTATIONSEXPECTATIONS
Background research VeriCorder expertise Testing, producing and training Software critiques Promote strengths at panels and
presentations
Background research VeriCorder expertise Testing, producing and training Software critiques Promote strengths at panels and
presentations
PRELIMINARY RESEARCHPRELIMINARY RESEARCH
Stephen Quinn Michael Rosenblum Clyde Bentley’s class Industry experts in Vancouver,
Vegas & Columbia
Stephen Quinn Michael Rosenblum Clyde Bentley’s class Industry experts in Vancouver,
Vegas & Columbia
WHAT IS MOJO?WHAT IS MOJO?
A mobile journalist works alone, and uses phone to produce and distribute news.
Best for breaking news Draws Web hits, brings in revenue Opens market to citizens
A mobile journalist works alone, and uses phone to produce and distribute news.
Best for breaking news Draws Web hits, brings in revenue Opens market to citizens
MOJO IN ACTIONMOJO IN ACTION
CNN iReport Current TV Reuters Yahoo! CBS Fox Al Jazeera
CNN iReport Current TV Reuters Yahoo! CBS Fox Al Jazeera
MOJO ENABLERSMOJO ENABLERS Bambuser, ShoZu,
Flixwagon, Qik, Kyte, Livestream
iPhone 3GS, Nokia’s N82, N95 and N96, iMate’s JasJam, the Palm, Blackberry, HTC Diamond and Sony Ericcson phones
Bambuser, ShoZu, Flixwagon, Qik, Kyte, Livestream
iPhone 3GS, Nokia’s N82, N95 and N96, iMate’s JasJam, the Palm, Blackberry, HTC Diamond and Sony Ericcson phones
MOJO: A NO GOMOJO: A NO GO
Two billion camera phones May 2009, Bentley:
157 journalists surveyed Multimedia production on
Smartphone? Infrequently or never.
Two billion camera phones May 2009, Bentley:
157 journalists surveyed Multimedia production on
Smartphone? Infrequently or never.
VERICORDER’S ADVANTAGESVERICORDER’S ADVANTAGES Editing platform Ease of Use Final Product
Editing platform Ease of Use Final Product
QUANTITATIVE RESEARCH QUANTITATIVE RESEARCH
Time Cost
Time Cost
PRODUCTION TIME PRODUCTION TIME
Production Task Traditional MobileSetting up equipment 3:26 0:15Reporting Process 7:15 7:15Going back to newsroom 4:12 0:00Uploading data/render 2:15 0:45Editing audio 6:23 2:56Creating slideshow 1:15 1:42Sending file 0:00 0:48Total Time 25:16:00 14:25
COST COMPARISON COST COMPARISON Traditional tool Price Mobile alternative PriceLow-end voice recorder $59.50 iPhone + mini mic $214High-end voice recorder $549 iPhone + mini mic $214Low-end digital camera $100 iPhone $199High-end digital camera $440 iPhone $199Adobe Audition $250 ShowCase $7.99Soundslides $39.95 ShowCase $7.99Low-end complete $449.45 Mobile complete $221. 99High-end complete $1278. 95 Mobile complete $221. 99
Mobile + Bubo $371. 99
QUALITATIVE RESEARCH QUALITATIVE RESEARCH Exploring usability Determining quality Making comparisons
Exploring usability Determining quality Making comparisons
QUALITY CRITIQUEQUALITY CRITIQUE
Sara Wittmeyer Listened to audio in
booth Impressed with
level of quality
Sara Wittmeyer Listened to audio in
booth Impressed with
level of quality
OBSERVATIONS FROM USE OBSERVATIONS FROM USE
Preparing for Vancouver Experiences while reporting Positive aspects of application Issues/Flaws with software
Preparing for Vancouver Experiences while reporting Positive aspects of application Issues/Flaws with software
BREAKING NEWS BREAKING NEWS City-wide elections
Training reporters Filing from field Observing new
users Determining value
for newsroom
City-wide elections Training reporters Filing from field Observing new
users Determining value
for newsroom
NEWSROOM FEEDBACK NEWSROOM FEEDBACK
KBIA KOMU Vancouver Vegas
KBIA KOMU Vancouver Vegas
PRODUCING AND PROMOTING
PRODUCING AND PROMOTING
Learning software KBIA RTDNA@NAB and BEA Quinn Brownbag KBIA Business Staff Student Developer Showcase
Learning software KBIA RTDNA@NAB and BEA Quinn Brownbag KBIA Business Staff Student Developer Showcase
LEARNING SOFTWARE LEARNING SOFTWARE Initial observations Value of tutorial Overall learning curve
Initial observations Value of tutorial Overall learning curve
(During first videoconference with VeriCorder)
VANCOUVERVANCOUVER
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VANCOUVERVANCOUVER
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KBIAKBIA
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KBIAKBIA
KBIAKBIA
Journalist Training Election Coverage Staff Presentation Newsroom Integration?
Journalist Training Election Coverage Staff Presentation Newsroom Integration?
RTDNA@NAB and BEARTDNA@NAB and BEA 1st Video launch Digital Production BuZZ Journalist training RJI and BEA panels
1st Video launch Digital Production BuZZ Journalist training RJI and BEA panels
TESTING OUT 1ST VIDEOTESTING OUT 1ST VIDEO
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QUINN BROWNBAGQUINN BROWNBAG
Produced demo video Recounted Vancouver
and elections Fielded questions Directed interest to
VeriCorder
Produced demo video Recounted Vancouver
and elections Fielded questions Directed interest to
VeriCorder
KBIA BUSINESS STAFF KBIA BUSINESS STAFF
Expectations Reality Potential Future
Expectations Reality Potential Future
TWO QUESTIONS: TWO QUESTIONS:
Is VeriCorder ready for primetime?
Are newsrooms ready for mobile journalism?
Is VeriCorder ready for primetime?
Are newsrooms ready for mobile journalism?
MOVING FORWARDMOVING FORWARD
KBIA- Wittmeyer and Saidi KOMU- Petersen, Reeves The Missourian- Katherine Reed NNA- Brian Steffens
KBIA- Wittmeyer and Saidi KOMU- Petersen, Reeves The Missourian- Katherine Reed NNA- Brian Steffens
QUESTIONS? QUESTIONS?