mobile trends and company interaction touch-points

Mobile Trendsand

company interaction touch-points

Household april 2013 Hans Kooistra

nextpractice-institute

nextpractice-institute©

the value of branding and a good user experience is $ 6.000,-

Normal salesprice $ 14.000

The Mini is sold in the USA for $ 20.000,-

(the components, manufacturing, sales, distribution, marketing costs plus a normal margin) research form USA

the trend

blending ofretail, ict, games, entertainment, social, publishing, events, tv

physical & digital technology and Maslov

strategy, design, culture, branding, marketing, sales, customer service, fulfillment, ict


technology approach


the marketing solution


© nextpractice-institute

against the future



the future ?



embrace the future nextpractice-institute©

The next crumble... and do you see it coming?

? nextpractice-institute©

"We look at the present through rearview mirror; we walk backwards into the future"

Marshall McLuhan


it is happing now

Source Comscore

Gartner: 1.2 billion smartphones, tablets to be bought worldwide in 2013.


try another approach

learn from the experiences of the other hypes


you, we are mobile technology users


Therefore we believe that mobile technology should assist us:

in day to day tasks

do something better than we could do it before

increase our power to act wisely

live in a meaningful and joyful way

create conditions to achieve ambitions and goals

give us the best possible experience TACH© Confidential Information

The shift

the convergence of humans, devices, information and knowledge


the always connected

human

employee

partner

customer

supplier

stakeholder


impact from mobile is moving frompleasure to performance

from killing time to perform tasks

Used in day to day situations


what interactionwho 2 or more entitieswhen any timewhere any placehow any meanswhy a purpose

mobile technology changes the way we interact


The cloud will be center of digital lives, for apps, content and preferences. Sync across devices. Services and experience becoming more important; devices become less important.


Behavior


Behavior

50 %


The new connected world.


technology influences our behavior

lonely&&&&& & & & & & & & & & & & & &&&&&&&&&facebookuncertain&& & & & & & & & & & & & & googlecurious& & & & & & & & & & & & & &&&&&&&&&nu.nlmanifest& & & & & & & & & & & & &&&&&&&&&&&&&&&&&&twi5erbored& & & & & & & & & & & & & & wordfeudconnect& & & & & & & & & & & & &&&&&&&&&&&&&&&&&&linkedin& & & & & & & & & & & & &

I feel / I want to I do

For more info see: Hooked Model by Nir EyalBehavior Model B. J. Fogg


Transformationalfor organizations in the way they interact with

customers citizens employees

partners

suppliers

stakeholders

TACH© Confidential Information

work

learn

connect

get stuff done

assess

do business

behave

get informed

interact

interact

shop

entertain

decide

play

anticipate

Transformationalfor the way we


the transformation is about


blendingof retail, ict, games, entertainment, social, publishing, events, tv

of physical & digital of technology and Maslov

of strategy, design, culture, branding,marketing, sales, customer service, fulfillment, ict

business and behavior

models

new (human) interaction interfaces

speech, 3D gesture, mind control, interactive glass,google glass

combinatoric innovation and technology

social, IoT, big data, analytics, cloud, mobile, sensors, algorithms

nextpractice-institute integrated engagement and human interactions framework

day to day tasks needs

act wisely meaningful and joyful

support ambitions and goals

achieve organizations ambitions and goals

human citizen

employeepartner

customersupplier

stakeholder

company interaction touch-

points

support the always connected human in daily life

company processes

company systems

push time, effort, routine, costs out of the processes make stuff, simpler, better, cheaper, faster

create new experiences do stuff you could not do before

context

behavior

Imagine ....

imagine to supporthim to adopt a

healthier lifestyle


imagine to helpher to decide


or her


imagine to supporthim to build faster

and better


imagine to support her to get her masters

degree on-line


imagine what thiscould do for


imagine to support him to during traveling to be

more productive


imagine to supporther to diagnose better


imagine what thiscould do for


imagine to make our client manager more

effective


imagine to...........create new experiences

......engage with people in a way you could not do before

.....push time, effort, routine, costs out of your processes and organization

......make stuff, simpler, better, cheaper, faster


mobile trends and company interaction touch-points

Business

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