Mobile Marketing Conference 2011
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Transcript of Mobile Marketing Conference 2011
Trends, Yahoo! & Koprol 4 Biz
Michael Smith Jr.Yahoo! - Director of Global Tech
@dreampipe
Anyone?
Anyone?
10001100
Anyone?
Anyone?
IS THE
PREMIER
DIGITAL MEDIA COMPANY
TO CREATE DEEPLY
PERSONAL DIGITAL
EXPERIENCES
...and we’re on a mission
The Innovation Economy
The Extreme Future as proffered byJames Canton, Ph.D.
author of the exteme future
I + C + D = P2
Innovation + Capitalism + Democracy = Prosperity & Peace
2 Major Trends to Watch
•Communications: The creation of new ways to connect information, people, & financial transactions in REAL TIME. The software, games, programs and content.
•Peer-to-Peer Economy: Transactions between individuals or a group of individuals - not between corporations and individuals
Communications is SoLoMo
Peer to Peer Emerges
Remember Napster?
• Square
• AirBnB
• OneFineStay
• RelayRides
• KickStarter
Supporting Cast Members•Radically altered publishing
models
•Consumer Consumption Habits Evolving
•Geo-Spatial / Location
•Powerful Mobile Computing
•Mobile Payments
•App Economy
Powerful Mobile Computing
•We carry in our hands more computer power than my original Mac had
•Tablet computing is NOT a fad!
•The pre pay & post pay world are at odds with the true capabilities of smart phones
•Real-time is huge but data is costly
WHY AREN’T OUR
PUBLICATIONS?
if life is so digital...
OUR
APPROACH
TO
CONNECTED
DEVICES
OUR
APPROACH
TO
CONNECTED
DEVICES
THE
GROWING PROBLEMFOR PUBLISHERS
LIVESTAND IS A DIGITAL NEWSSTAND THAT
OFFERS A WEALTH OF EVER-CHANGING
CONTENT, CONTINUOUSLY PROGRAMMED BY A
PERSON’S INTERESTS.
introducing
Geo-Spatial / Location
•Look at the world & what’s around you via space / proximity
•Discover people / things based on proximity not just social graph & search
•Communicate & collaborate & trade based on proximity
•The new space / time continuum
Social•Facebook is the social graph but
will it be the only? Is it the only way to do it?
•1:few is seeing a resurgence. I want to share * with X,X,X right now. Diaspora got funded for a reason
•Privacy is an ongoing battle - identity protection & identity theft will be a big business
•Is social the new walled-garden?
What is Koprol?
Conversations with people nearby. And so much more.
Brands have been using Koprol since its early days
What’s special about Koprol?• Mobile
• Local
• Open & Viral
• Discovery
• Fun Community
• Consumers
• Fast Growing
Introducing
KOPROL FOR BUSINESS
Features
1.Create a Business Profile
2.Claim Your Koprol Places
3.Connect with Visitors
1. Create a Business Profile
• Conversations with Followers
• Customize with photos & wallpaper
• Monitor statistics of your followers
• Multiple admins
2. Claim Your Koprol Places
• Keep your details updated
• Customize with photos & wallpaper
• Monitor statistics of your visitors
• Claim multiple places
3. Connect with Visitors
• Conversations with visitors
• Sticky posts
• Different posts for different places
Why KOPROL FOR BUSINESS?
•Viral - Conversation & Community
•Network of Consumers
•World-Class Local Support
Price:
Apply now at koprol.com/business
FREE
Summary•Communications and peer to peer
•Mobility & location will be big
•Consumer trends will be forever altered when it comes to communications & consumption of media
•Watch Yahoo’s! tablet products for more
•Join Koprol!