1. Mobilize Your Business! How to Reach Todays On-the-Go Customer and Crush Your Competition! http://fun-factory-store.net 2. http://fun-factory-store.net 3. Whats the big deal? 87% of Americans have mobile phones #1 most-used technology device (more than PCs!) 25% of all U.S. households have ditched their landlines (Experian, American Mobile Consumer Report March 2010) http://fun-factory-store.net 4. People use their mobile phones 5X more than their computers to search for your business Are you reaching them there? http://fun-factory-store.net 5. The future is mobile In their recent Mobile Internet Report, Morgan Stanley projects that mobile browsing will outpace desktop based access within 3-5 years http://fun-factory-store.net 6. Location-based marketing From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads. (Borrell Associates) http://fun-factory-store.net 7. How can your business benefit from mobile marketing? http://fun-factory-store.net 8. Benefits of mobile marketing Increase customer loyalty Generate more revenue per customer Increase brand awareness Boost website traffic Boost retail traffic http://fun-factory-store.net 9. Challenges for SMBs 44% - lack of time to figure out a new technology 30% - Perceived expense 30% - lack of understanding of how to start (Fanminder Mobile Marketing Survey August 2010) http://fun-factory-store.net 10. Where to start? Mobile SEO http://fun-factory-store.net 11. What is mobile SEO Similar to SEO getting ranked in the search engines BUT Making sure you are optimized for mobile You want to be easily found when people are searching on the move! http://fun-factory-store.net 12. Mobile = New Challenges Phones = small screens How does your website look on that screen? If its not optimized, searchers wont bother http://fun-factory-store.net 13. http://fun-factory-store.net 14. http://fun-factory-store.net 15. Create a Mobile Site Simplified version of your existing site Key information very easy to access -Address -Phone Number -Directions http://fun-factory-store.net 16. Next SMS Messaging http://fun-factory-store.net 17. SMS / Text-message marketing 72 percent of mobile phone users send or receive 664 texts each month, and that they only make 176 phone calls during the same period of time Highest open and read rates of any digital marketing channel 33% of email addresses change on a yearly basis, but people are keeping their cell phone number for life http://fun-factory-store.net 18. But dont people hate getting texts from businesses? 97% of all SMS marketing texts are opened by recipients Within four minutes! People PREFER to receive coupons by text message (Insight Express, Digital Consumer Portrait Q2, 2010) http://fun-factory-store.net 19. http://fun-factory-store.net 20. Get permission, provide value Done ethically and legally, text message marketing is a purely permission-based marketing method Offer incentive for people to opt-in Deliver coupons/rewards immediately and frequently http://fun-factory-store.net 21. SMS Messaging-How? Many different platform options available Similar to using an email marketing tool Set up your short code and post it everywhere your customers will see it http://fun-factory-store.net 22. Next Mobile Advertising http://fun-factory-store.net 23. Mobile advertising http://fun-factory-store.net 24. Mobile advertising http://fun-factory-store.net 25. Strategies for mobile advertising Get targeted - Location - Using specific apps - Type of device http://fun-factory-store.net 26. Strategies for mobile advertising Be realistic about what you expect Major purchases arent going to happen What can you make happen? - Make a phone call - Opt-in to list - Download an app Must be quick and easy to do on a phone http://fun-factory-store.net 27. Mobile advertising-How? Many platforms to deliver mobile ads Google/AdMob is most well-known Other include: - Jumptap - MillenialMedia - Microsoft - Tapjoy http://fun-factory-store.net 28. Mobile advertising-How? As simple as placing a normal online ad Make sure ad is designed for mobile Really think through the response you expect http://fun-factory-store.net 29. Next Mobile Apps http://fun-factory-store.net 30. Mobile apps http://fun-factory-store.net 31. A mobile app for you? Many uses for small businesses to have their own mobile app But not for everyone - People already have too many apps - Starting to app-fatigue - Your app should add unique value http://fun-factory-store.net 32. Special Offer App http://fun-factory-store.net 33. Loyalty Program App http://fun-factory-store.net 34. Calculator App http://fun-factory-store.net 35. Game/Entertainment App http://fun-factory-store.net 36. Productivity App http://fun-factory-store.net 37. 4 types of mobile marketing Mobile SEO SMS Messaging Mobile Advertising Mobile Apps http://fun-factory-store.net 38. The future of the web is tied to smartphones and other mobile devices STAY RELEVANT! http://fun-factory-store.net 39. Frequently Asked Questions http://fun-factory-store.net 40. Do I need to have a separate website for my mobile site? http://fun-factory-store.net 41. Will I put the same information on my mobile site? http://fun-factory-store.net 42. How do you make a mobile website? http://fun-factory-store.net 43. What is a short code? http://fun-factory-store.net 44. Are mobile ads pay-per-click? http://fun-factory-store.net 45. How can I build a mobile app? http://fun-factory-store.net 46. Are mobile apps expensive? http://fun-factory-store.net