Mobile health multitouchecosystems_arnaionescu
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Proteus Confidential 1 What really works with… multi- touchpoint ecosystems
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Proteus Confidential1
What really works with…
multi-touchpoint ecosystems
Proteus Confidential2
Sit down if you DON’T have:
Mobile Phone
Laptop or desktop computer
Television
iPad, eReader or other tablet
Pedometer or other body-worn device
Proteus Confidential3
Technology + User Experience = ChangeMay 4, 2011
Proteus Confidential5
Proteus Confidential6
3000 Patient Days of
Successful Trials
3000 Patient Days of
Successful Trials
Self-titration of furosemide
Orthopnea/disrupted sleep Lying flat/restful sleep
Understanding cause & effect guides individualized therapy
Proteus Confidential7
Proteus Confidential8
10101110010110110101
Our lives do not revolve around managing data
Our lives do not revolve around managing data
Power Challenge
Proteus Confidential10
Power Challenge
Proteus Confidential11
1 pointper step
1000 pointsper hour
2000 pointsper 10 min of 120 BPM
10,000 pointsper pill
Periodic surprises
20,000 bonuspoints for
highest delta
Weekend Warrior From the Heart From the Heart bonus
Power Patient Recovery Zone
Final Leader Board
Proteus Confidential12
Power Challenge
Proteus Confidential13
92,285 steps
27.3 hours
100%±2.7m
440 minutes
138 BPM
Weekend Warrior winner From the Heart winner From the Heart bonus winner
Power Patient winner Recovery Zone winner
Proteus Confidential14
Logo and branding
User Community
Game Layer for Data
Packaging
Leader Board
Competition
Distribution
Tech Support
Rewards
+1 774.PILL.PRO+1 774.PILL.PRO
10101110010110110101
Consider what’s around the mobile
phone when crafting a full experience
Consider what’s around the mobile
phone when crafting a full experienceA compelling
experience, not compelling
technology, will prompt change
A compelling experience, not
compelling technology, will prompt change
To prompt change, appeal to emotion
and intellect
To prompt change, appeal to emotion
and intellect
Proteus Confidential17
1918
50M people, 3% of world’s population, die of Spanish Flu
1918
50M people, 3% of world’s population, die of Spanish Flu
2010
320M people with diabetes, spending 25% of health care budgets
2010
320M people with diabetes, spending 25% of health care budgets
Paradigms must shift
We must each take more responsibility for our own
care
Paradigms must shift
We must each take more responsibility for our own
care
