Mobile Edge Corporate Presentation
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Transcript of Mobile Edge Corporate Presentation
ME109
2009
Stylish Laptop Cases and Accessories for Men and Women
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About usOur Mission
• Mobile Edge was created by a group of senior computer industry professionals for the sole purpose of producing superior computer- related carrying cases and accessories
• Backed by a world class factory that specializes in design and cut-and-sew production
• We strive to provide a better case, at a better value, with better margins
• We are the pioneer and industry leader in Women’s cases, offering unique and stylish options to the standard black case.
• Partnerships with the Susan G. Komen for the Cure and the Boomer Esiason Foundation create the opportunity to offer themed cases, while helping raise money for their causes.
Who We Are
Mobile Edge is dedicated to creating truly cutting-edge carryingcases that will complement the consumer’s mobile lifestyle andpositively reflect their personal sense of style. Offering everythingfrom Backpacks to Women’s Totes, we are constantly pushing theenvelope of stylish laptop cases that are practical, durable andfashionable. Our goal is to continue to create unique cases for alllifestyles and uses. From the classroom to the boardroom, from aday in the office to a night on the town, Mobile Edge will have acase to fit your style.
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About usBusiness Strengths
• Over 75 years of combined industry experience• Extensive knowledge of Retail, Commercial, Corporate, Distribution and OEM Channels• Mobile Edge is currently the second (#2) most requested brand in the carrying case category according to PriceGrabber.com• Strong merchandising, packaging, marketing and promotional expertise• Efficient and nimble for fast response and turnaround• State of the art design capabilities• Technical innovation• Expertise in design of women’s cases• Guaranteed production quality and lead times• Lifetime Warranty - the strongest in the industry
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the MArketTrends & Statistics
• Within the worldwide PC market, notebook shipments are expected to increase more than 26 percent in 2008, according to IDC. This double-digit growth will likely continue through 2012, although IDC does see some slowdown at the end of the four-year period. - IDC - March 2008
• Portableadoptionremainstheprimarydriverinallregions,nearlymatchingrecordquarterly growth in Q3 2007, and record annual growth in 2005. Increases of more than 50% in Asia Pacific (excluding Japan) and Rest of World helped boost these regions to more than 36% of Portable volume, while the United States and Western Europe saw growth above 20% and continue to account for more than 50% of Portable volume. - IDC Worldwide Quarterly PC Tracker, March 2008
• The NPD Group reported that notebook dollar volume was more then double that of desktops in 2007. NPD said notebooks generated $19.1 billion last year, a 23 percent increase, in the United States. - NPD - February 2008
• Overall,however,thegrowthdifferentialbetweendesktopsandlaptopshasneverbeenlarger. IDC reported that in the third quarter, laptop sales growth was more than 33 percentage points over desktop growth. That differential has not been more than 30% since 1996. - IDC - December 2007
Netbook/UltraPortable Growth
• Worldwide mini-notebooks or Netbook shipments are on pace to reach 5.2 million units this year and 8 million units next year, Gartner said. Manufacturers could ship as many as 50 million of the devices in 2012. - Gartner Research - September 2008
• In all, chipmaker Intel says, 10 manufacturers will bring 20 models to market by year’s end. It expects netbook sales to top 50 million a year by 2011. - Intel - July 2008
• Notebooksalesjumped51.6%yearoveryear Notebook sales were up 49% in 2005 compared to 2004
• “Consumersspendanadditional$314foreachnotebook”* Top items: Input devices Carrying cases Extended warranties - Steve Baker, Vice President NPD Group
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the MArketThe “Female Factor”
Today’s woman is already empowered. She brings home the lion’s share of the bacon in 55% of US households. For one thing, she is the sole breadwinner in the 27% of US households headed by single women. In dual-income households, 30% of working wives out-earn their husbands. And even in households where she earns less than he does, her spending power is greater because, as Chief Purchasing Officer for the fam-ily, she spends not only her own paycheck but most of his as well! - The TrendSight Group - August 2007
• “Womenaccountedfor$55billionofthe$96billionspentonelectronicgear(in2003).” - Wall Street Journal
• “WomennowoutnumbermenforInternetusage,nowtotaling55millionto49 millionmen.” -Nielsen Net Ratings
• “Womenbought51%ofallhomecomputerslastyear.” -Mediamark Research, Inc.
• “Quality,functionalityandtheproduct’sabilitytoareflectawoman’spersonalstyleareher toppurchasingcriteria.”
• “From1997to2004thenumberofwomen-ownedbusinessesgrewtwiceasfastasall businessintheUSA.”
• “Onein18adultwomenintheUSAaresmallbusinessowners.”
• “Womeninbusinessgenerate$2.5trillioninannualsalesandemploy20millionpeople.”
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PressWhat Customers Have to Say...
- “I can’t count how many times I received compliments on my bag’s appearance - from men and women! I’ve been using it daily for 7 months straight now and it still looks almost like new. I’m really happy with this purchase and would recommend this bag!”
- “This backpack/computer case is everything that I need- organization, easy to carry and stylish. I’m always stopped and asked about it!”
Rated * * * * *- “This is the most comfortable backpack I have ever worn. Everything and more fits in it very well. It has a lot of space for extra items, school books, equipment, etc. But the best feature is that it fits like a glove and wears on your back very well. I was literally blown over!”
- “The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter did not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.”
- “This bag is great! I travel frequently and needed a case for my computer, but wanted something stylish. It has plenty of room for my laptop, files, cords, wallet, plus any additional items I may need to carry along. Plus, it’s lightweight and durable.”
What Editors Have to Say...
“We’realwayslookingfortheNextBigThinginbackpacks, and this Mobile Edge SecurePack has an innovative design that may keep those sneaks with stickyfingersfromstealingyourvaluablestuff.”
“Most laptop bags will still have to be opened [for TSA screeners], but the Mobile Edge Scan-Fast bags flip back to offer an unobstructed view of the laptop inside.”
“MobileEdgehasdesignedtheMilanoforfemale executives who want something a little more stylish than the standard nylon laptop bag.Andstylishitis...”
“Mobile Edge prides itself on creating computer cases that reflect personal style.”
“Alaptopbagisaprettylow-techpartofyourgadget essentials but Mobile Edge takes it up a notch. We’re talking about the PremiumBriefcasefromMobileEdge.”
“The Mobile Edge ScanFast lineup features that oh-so-coveted TSA stamp of approval, meaning that you won’t have to remove your precious lappie from these cases when passing through airport security here in the U.S.”
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AdvertisingNational Advertising
Reaching Millions of Buyers and Retailers each month.
5,500,000 Readership 340,000 Readership
248,000 Readership 155,000 Readership
th ink p ink
120,000 Readership 21,000 Readership
The perfect blend of fashion and function.
Dedicated Computer Compartment
Buttery-soft Poly-SuedeInterior with Multiple Pockets
Matching DetachableCell Phone Pocket
Matching Removable Cosmetics Wallet
The new Monaco notebook bag from Mobile Edge is the perfect blend of contemporary styling and real-world functionality.
The elegant quilted MicroFiber exterior and rich poly-suede interior give the Monaco the look and feel of a designer handbag. This designer styling is combined with a functional interior layout that features individual sections for files, accessories, cables, magazines plus a separate padded computer
compartment to securely cradle your notebook.
The Monaco also features our exclusive Wireless Security Shield™ pocket that will insulate your cell phone or PDA from malicious hackers, viruses and spam. A coordinated detachable exterior cell phone pouch provides quick access to your phone. Finally, you’ll find a handy removable matching wallet, just the right size for your personal items.
Laptop Backpacks / Briefcases /Messenger Bags / Totes
©2006 Mobile Edge, Inc. All trademarks and registered trademarks are the property of their respective owners. All rights reserved.
www.mobileedge.com
Black & White Monaco - MEWCM6
Black & Pink Monaco - MEWCMX
As seen in... As seen in...th ink p ink
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AdvertisingNational Advertising to Women
As the pioneer and industry leader in the category of Women’s Computer Cases, Mobile Edge has been aggressively advertising our products designed specifically for women in the following national maga-
zines with tremendous success. Mobile Edge is the only brand advertising to this customer base!
Vogue Pink Magazine Cosmopolitan
Glamour Self Magazine Lucky Magazine
First Glimpse
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WoMen’s notebook CAsesThe Concept
The premise was simple enough: Combine stylish fashion with cutting-edge technology...
• Designed by women, for women
• Fashionable yet durable fabrics
• Removable computer section for dual functionality
• Dedicated cell phone pocket
• Detachable accessory/cosmetic pouch
• Category leader - 50+ SKU’s
• SRP range $49 - $279
• Best Sellers are $59-$129
• Largest offering of Women’s cases for 15” and 17” screen sizes
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WoMen’s notebook CAsesThe Products
The Monaco $99.99
The Milano $99.99 & $119.99
The London $119.99
The Paris Backpack $99.99
The Element $89.99
The Casual Tote $69.99
Faux-Croc Portfolios $49.99 & $59.99
Signature Tote $99.99
The Madison $199.99
The Geneva $99.99 & $119.99
Express Backpacks $59.99
Chocolate Suede Tote $169.99
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MAddie PoWersCollection
CuteBug Hipster$69.99
CuteBug Messenger$89.99
CuteBug Sheba$79.99
Mobile Edge has partnered with the Chicago based design firm, Maddie Powers, Inc. to create the CuteBug Line of laptop cases! Known for using authentic pulp imagery from the 1940’s and 50’s, Maddie Powers and Mobile Edge have worked together to design laptop bags targeted at the younger segment of mobile technology users.
The new women’s line, CuteBug, offers several fun and sassy styles of laptop carriers that blend the glamour of yesterday’s Hollywood starlets with today’s mobile lifestyle.
All the quality and protection you have come to expect from Mobile Edge, with a fun and sassy new attitude!
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susAn g. koMen for the CurePartnership
Komen Paris Backpack $129.99
The Komen Milano $129.99
The Komen Geneva $129.99
The Komen Ultra Tote $129.99
Komen Suede Ultra Tote $199.99
TheCaringCaseCollection™wasdesignedasourwayof“givingback”tothose in need. We donate 10% from the sale of each exclusive pink-themed cases to Susan G. Komen for the Cure. The mission of Susan G. Komen for
the Cure is to eradicate breast cancer as a life-threatening disease. For more information, please contact the Foundation at 5005 LBJ Freeway,
Suite 250, Dallas, Texas 75244 or visit www.komen.org.
• Exclusive partnership with Susan G. Komen for the Cure• 5 Limited Edition SKUs• Proceeds benefit Susan G. Komen for the Cure• Promoted through the Susan G. Komen and Mobile Edge websites• SRP $129-$199
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booMer esiAson foundAtionPartnership
• Exclusive partnership with BEF in the fight against cystic fibrosis
• Limited Edition SKUs
• Proceeds benefit Boomer Esiason Foundation
• Promoted through the BEF and Mobile Edge websites, other marketing initiatives
BEF Premium Backpack $99.99
BEF Signature Tote $129.99
The G Pak $69.99
The Boomer Esiason Foundation is committed to finding a cure for Cystic Fibrosis, and Mobile Edge is committed to supporting their tireless efforts. Constructed with the finest heavy-duty materials and backed by a Lifetime Warranty, these feature-rich backpacks are designed to safely carry your notebook computer as well as your personal gear.Mobile Edge will donate 10% of the retail sales of these cases to the Esiason Foundation.
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Men’s notebook CAsesThe Products
Select Briefcase $69.99
17”PremiumBriefcase $99.99
Ultra TechStyle 2.0 $79.99
Premium Messenger $69.99
Mini Messenger $49.99
Notebook Messenger $59.99
Premium V-Load $69.99
Leather Ultra V-Load $149.99
ScanFast Briefcase $99.99
Faux-Croc Portfolio $49.99
Select Messenger $49.99
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Men’s notebook CAsesBackpacks
Premium Backpack $89.99
ScanFast Backpack $99.99
Select Backpack $69.99
Express Backpack $59.99
The Edge Backpack $59.99
Premium TrackPack $99.99
SecurePack $79.99
Express TrackPack $69.99
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feAturesExterior Features
Gel-eGrip HandleFor Superior Comfort, Reducing Stress on Your Hand
Bungee Shoulder StrapCushions your Case, Reducing Stress on Your Shoulders
Built-in Media PocketMedia Pocket with SoundPort Headphone Pass-through
Integrated Phone PocketsBuilt-in Cell Phone Pockets for Easy Access and Organization
Exclusive Security FeaturesSuperior Designs to Prevent Theft and Keep Your Gear Safe
Premier FabricsHigh-quality Materials, Up to 3360 Denier Nylon
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feAturesInterior Features
Exclusive Wireless Security Shield™Protects Bluetooth-enabled Cell Phones and PDAs from Hackers
SafetyCell™ Computer ProtectionExclusive SafetyCell Computer Protection System Protects your Notebook
Built-in Cell Phone PocketBuilt-in Pockets to Keep your Phone Safe and Accessible
Computer CompartmentDedicated Compartments Keep your Notebook Safe and Separate
Detachable WristletMatching Wristlets for Small Accessories or Cosmetics
Integrated Ticket PocketsKeep your Tickets and Travel Documents Easily Accessible
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ACCessoriesStay Productive
Wireless Presentation Remote
Express Presentation Remote
RF Remote runs yourPowerPoint Presentations from up to 100 feet away!
RF Remote runs yourPowerPoint Presentations from over 60 feet away!
PC Media Remote
Express PC Media Remote
RF PC Remote plays your music, movies and other media from up to 100 feet away!
RF PC Remote plays your music, movies and other media from over 60 feet away!
Wireless Presenter Plus
Wireless Presenter Plus
Combines the functionality of the Wireless Presenter and Media Remote into one powerful unit!
Combines the functionality of the Wireless Presenter and Media Remote into one powerful unit!
SecuriCable Combinationor Key LockUnique design bolts to your VGA port, securing in a method far superior to other locks
WiFi Signal LocatorWiFi Signal Locator indicates direction and strength ofWiFi Signals
$79.99
$79.99
$59.99
$59.99
$99.99
$99.99
$29.99
$29.99
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ACCessoriesStay Productive
ME-90 Bluetooth HeadsetUltra-slim headeset with protective cap and auto shut-off power save!
Comfort-fit Bluetooth Headset
Unique design is feather-light and ultra-comfortable!
Slim-Line Bluetooth Speaker PhoneElegant unit for hand-free talking in the car, at home or at work!
USB 2.0 Card ReaderUltra-compact card reader reads all popular media card fromats!
USB 2.0 Media Card Reader and 3-Port Hub
Ultra-Portable WirelessOptical Mouse
Add 3 USB ports and read all majormemorycardformatswith this all-in one unit
Wireless adapter stores inside the mouse for ultra portability.
4 Port USB 2.0 HubAdd 4 USB 2.0 ports to your computer at home or on the go!
7 Port USB 2.0 HubAdd 7 USB 2.0 ports to your computer at home or on the go!
$59.99$79.99 $99.99
$49.99$39.99$29.99
$29.99 $29.99
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feAturesWireless Security Shield™
The SNARF attackConnect to cell phones without alerting the owner.Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI (International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used in illegal phone ‘cloning’) and more
The BACKDOOR attackEstablish trust relationship through “pairing”, but ensure it no longer appears to victim.Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledge or consent The BLUEBUG attackHacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, send SMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phone
BLUEJACKINGHacker“pairs“withBluetoothphonetopassmessageduringinitial“handshake”phase,creatingpotentialsecurityproblems
The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic threats targeting wireless products including Bluetooth-enabled cell phones and PDAs.By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket,userscaninsulatetheirdevicefromBluejacking,Bluesnarfing,wirelessspamandevenviruses that can spread among Bluetooth-enabled computers.
The Threats
• “AsusersstoremorepersonalinformationonBluetoothdevices,the need to address security andprivacythreatsbecomesmorepressing.” - PC Magazine, October 18, 2005
• “WearenotawareofanyworkaroundsfortheSNARForBLUEBUG attacks at this time, other thantoswitchoffBluetooth.” - thebunker.net, May 30, 2006
The Solution - The Wireless Security Shield™How it works:
• Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs
• By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge customersinsulatetheirdevicefromBluejacking,Bluesnarfing,spamandvirusesthatcan spread among Bluetooth-enabled devices
• Technology first developed by NASA to help block out electromagnetic waves and radio frequencies
• Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe
and secure.
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ACCessoriesSecuriCable™
With the sales of NotebookComputers constantly on the rise, the need for security becomes greater every day.The Mobile Edge SecuriCables, which bolt directly to your VGA or Serial port, rather than through a small single plastic slot, are the most secure locks available.
• “NotebooktheftisnowthesecondmostprevalentcrimeintheUnited States after identity theft; someone steals a notebook every 53 seconds. These thefts cost companies $6.6 million each on average, justover$30,000perloss.” - PC Today, October 2006
• 10% of laptops will be stolen within the first 12 months of purchase
• 90% are never recovered
• 49% of companies have had laptops stolen with the last 12 months
• 57% of corporate crimes are linked to stolen laptops
• 80%ofcomputercrimeconsistsof“insidejobs”bydisgruntledemployees
• 73% of companies had no specific security policies for their laptops in 2003
Sources: Computer Security Institute; Absolute Software; FBI, 2006
The Risks
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ACCessoriesI.D. Sentry Wallets
Designed to stop ID Theft and protect your personal data by shielding your RFID credit cards from hackers and ID thieves
These days, Identity Theft is everywhere. And with new technologies come new ways to steal your data. Many new Credit Cards feature RFID chips, which can be read from a distance, with no need to“swipe”throughareader.ThisleavesthecarriervulnerabletoIDthieveswithRFIDscanners,thatcanstealyourinformationjustbybeing in close proximity. The proprietary Conductive Aluminum lining of the I.D. Sentry blocks unwanted scans, keeping your cards safe until you’re ready to use them!
•StopIDTheft!• Self-adhering pocket keeps your cards both secure from hackers and safe from falling out of your wallet
• Slim design
• Luxurious, durable Nappa leather complements any sense of style
• Second, non-shielded pocket for your standard cards and business cards
•StopIDTheft!• Compartments for your Passport, 5 slots for ID/Credit cards and a large pocket for cash
• Slim design fits easily inside jacket pockets or carry-on luggage
• Luxurious, durable Nappa leather complements any sense of style
i.d. sentry PAssPort WAllet
i.d. sentry WAllet
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ConClusionWhy Mobile Edge?
• Leader and innovator in the women’s category
• Unique product designs for your entire computer case product offerings
• 100% Customer Satisfaction Guarantee
• Feature-rich product offering
• Lifetime warranty
• Fast turnaround
• Management channel & industry expertise
• A reason for your women customers to buy another computer case
• All Mobile Edge cases are designed to protect Notebook systems, reducing defective returns
Why You Should Change• The average carrying case retail price is $35 to $40. Mobile Edge products higher retails equals higher revenue and gross margin dollars
• 95% or more of competitors’ product offering is black, stale with limited features and most focus on $29 to $69 retails Mobile Edge products are vibrant, appealing and feature-packed
• Customers paying $2000 for notebooks are willing to pay more than $100 to protect their investment
• More revenue and gross margin dollars per unit sold
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At Mobile Edge, we know your time is valuable, and honestly appreciate the opportunity to present ourcompany and line of products. Please feel free to
contact us if you have any questions, or would likefurther information.
Thank you again for your time and attention!
-The Mobile Edge Team
1150 North Miller StreetAnaheim, California, 92806
p: 714.399.1400f: 714.399.1401
www.mobileedge.com