Mobile Edge 2010 Corporate Presentation

www.mobileedge.com ME409

Stylish Laptop Cases and Accessories for Men and Women

Corporate Presentation 2010


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About us

Our Mission

Who We Are

Mobile Edge is dedicated to creating truly cutting-edge carryingcases that will complement the consumer’s mobile lifestyle and

positively reflect their personal sense of style. Offering everythingfrom Backpacks to Women’s Totes, we are constantly pushing the

envelope of stylish laptop cases that are practical, durable andfashionable. Our goal is to continue to create unique cases for alllifestyles and uses. From the classroom to the boardroom, from aday in the office to a night on the town, Mobile Edge will have a

case to fit your style.

• Mobile Edge was created by a group of senior computer industry professionals for the sole purpose of producing superior computer-related carrying cases and accessories

• Backed by a world class factory that specializes in design and cut-and-sew production

• We strive to provide a better case, at a better value, with better margins

• We are the pioneer and industry leader in Women’s cases, offering unique and stylish options to the standard black case.

• Partnerships with the Susan G. Komen for the Cure and the Boomer Esiason Foundation create the opportunity to offer themed cases, while helping raise money for their causes.


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About us

Business Strengths

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• Over 75 years of combined industry experience• Extensive knowledge of Retail, Commercial, Corporate, Distribution and OEM Channels• Mobile Edge is currently the second (#2) most requested brand in the carrying case category according to PriceGrabber.com• Strong merchandising, packaging, marketing and promotional expertise• Efficient and nimble for fast response and turnaround• State of the art design capabilities• Technical innovation• Expertise in design of women’s cases• Guaranteed production quality and lead times• Lifetime Warranty - the strongest in the industry


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Netbook/UltraPortable Growth

• Worldwide mini-notebooks or Netbook shipments are on pace to reach 5.2 million units this year and 8 million units next year, Gartner said. Manufacturers could ship as many as 50 million of the devices in 2012. - Gartner Research - September 2008

• In all, chipmaker Intel says, 10 manufacturers will bring 20 models to market by year’s end. It expects netbook sales to top 50 million a year by 2011. - Intel - July 2008

• Last year, consumers bought 89 cents’ worth of accessories for every $1 spend on PCs - Bob O’Donnell, IDC July 2009

• Notebooks represented three out of four computers shipped to the U.S. consumer market during the second quarter of 2009. The preliminary figures from IDC’s PC Tracker indicate that the consumer appetite for mobile computers remains unchallenged despite the economic malaise affecting general demand in the U.S. market. - IDC Report July 2009

• What is even more indicative of unabated consumer attraction to mobile computing is that the consumer notebook growth is estimated at a solid 63% year on year. - IDC Report July 2009

• Next year, global Netbook shipment growth will decelerate to a less-astounding, but still impressive, 39.6% from this year, iSuppli said. That slowdown will continue at least until 2013, when the growth rate is expected to be 13.1%. - iSuppli April 2009

• Within the worldwide PC market, notebook shipments are expected to increase more than 26% in 2008, according to IDC. This double-digit growth will likely continue through 2012, although IDC does see some slowdown at the end of the four-year period. - IDC - March 2008

• Portable adoption remains the primary driver in all regions, nearly matching record quarterly growth in Q3 2007, and record annual growth in 2005. Increases of more than 50% in Asia Pacific (excluding Japan) and Rest of World helped boost these regions to more than 36% of Portable volume, while the USA and Western Europe saw growth above 20% and continue to account for more than 50% of Portable volume. - IDC Worldwide Quarterly PC Tracker, March 2008

• Hot back-to-school demand boosted overall shipments. Portable PCs enjoyed a 33.5 increase from a year ago, but desktops continued their descent reflecting the consumer drive to mobile computers.” - IDC Worldwide Trackers 2009

• Overall, however, the growth differential between desktops and laptops has never been larger. IDC reported that in the third quarter, laptop sales growth was more than 33 percentage points over desktop growth. That differential has not been more than 30% since 1996. - IDC - December 2007

• PC shipments are expected to show gains of 10.3 percent in 2010. The total number of shipments is likely to hit 291.4 million units this year and 321.4 million in 2010, up from 287.6 million in 2008.” - IDC Worldwide Trackers

• Notebook sales jumped 51.6% year over year Notebook sales were up 49% in 2005 compared to 2004

• “Consumers spend an additional $314 for each notebook”* Top items: Input devices • Carrying cases • Extended warranties -SteveBaker,VicePresidentNPDGroup

Trends & Statisticsthe MArket


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the MArket

The “Female Factor”Today’s woman is already empowered. She brings home the lion’s share of the bacon in 55% of US households. For one thing, she is the sole breadwinner in the 27% of US households headed by single women. In dual-income households, 30% of working wives out-earn their husbands. And even in households where she earns less than he does, her spending power is greater because, as Chief Purchasing Officer for the fam-ily, she spends not only her own paycheck but most of his as well! -TheTrendSightGroup-August2007

• “Women accounted for $55 billion of the $96 billion spent on electronic gear (in 2003).” -WallStreetJournal

• “Women now outnumber men for Internet usage, now totaling 55 million to 49 million men.” -NielsenNetRatings

• “Women bought 51% of all home computers last year.” -MediamarkResearch,Inc.

• “Quality, functionality and the product’s ability to a reflect a woman’s personal style are her top purchasing criteria.”

• “From 1997 to 2004 the number of women-owned businesses grew twice as fast as all business in the USA.”

• “One in 18 adult women in the USA are small business owners.”

• “Women in business generate $2.5 trillion in annual sales and employ 20 million people.”


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PressWhat Customers Have to Say...- “I can’t count how many times I received compliments on my bag’s appearance - from men and women! I’ve been using it daily for 7 months straight now and it still looks almost like new. I’m really happy with this purchase and would recommend this bag!”

- “This backpack/computer case is everything that I need- organization, easy to carry and stylish. I’m always stopped and asked about it!”

Rated * * * * *- “This is the most comfortable backpack I have ever worn. Everything and more fits in it very well. It has a lot of space for extra items, school books, equipment, etc. But the best feature is that it fits like a glove and wears on your back very well. I was literally blown over!”

- “The comments and ooooh’s and aaaaah’s were coming from all directions from girls my daughter did not even know – I heard, “LOOK AT THAT GIRL’S COMPUTER CASE!!!”, more than once.”

- “This bag is great! I travel frequently and needed a case for my computer, but wanted something stylish. It has plenty of room for my laptop, files, cords, wallet, plus any additional items I may need to carry along. Plus, it’s lightweight and durable.”

What Editors Have to Say...

“We’re always looking for the Next Big Thing in backpacks, and this Mobile Edge SecurePack has an innovative design that may keep those sneaks with sticky fingers from stealing your valuable stuff.”

“Most laptop bags will still have to be opened [for TSA screeners], but the Mobile Edge Scan-Fast bags flip back to offer an unobstructed view of the laptop inside.”

“Mobile Edge has designed the Milano for female executives who want something a little more stylish than the standard nylon laptop bag. And stylish it is...”

“Mobile Edge prides itself on creating computer cases that reflect personal style.”

“A laptop bag is a pretty low-tech part of your gadget essentials but Mobile Edge takes it up a notch. We’re talking about the PremiumBriefcase from Mobile Edge.”

“The Mobile Edge ScanFast lineup features that oh-so-coveted TSA stamp of approval, meaning that you won’t have to remove your precious lappie from these cases when passing through airport security here in the U.S.”


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Advertising

National AdvertisingReaching Millions of Buyers and Retailers each month.

5,500,000 Readership 340,000 Readership

248,000 Readership 155,000 Readership

th ink p ink

120,000 Readership 21,000 Readership

The perfect blend of fashion and function.

Dedicated Computer Compartment

Buttery-soft Poly-SuedeInterior with Multiple Pockets

Matching DetachableCell Phone Pocket

Matching Removable Cosmetics Wallet

The new Monaco notebook bag from Mobile Edge is the perfect blend of contemporary styling and real-world functionality.

The elegant quilted MicroFiber exterior and rich poly-suede interior give the Monaco the look and feel of a designer handbag. This designer styling is combined with a functional interior layout that features individual sections for files, accessories, cables, magazines plus a separate padded computer

compartment to securely cradle your notebook.

The Monaco also features our exclusive Wireless Security Shield™ pocket that will insulate your cell phone or PDA from malicious hackers, viruses and spam. A coordinated detachable exterior cell phone pouch provides quick access to your phone. Finally, you’ll find a handy removable matching wallet, just the right size for your personal items.

Laptop Backpacks / Briefcases /Messenger Bags / Totes

©2006 Mobile Edge, Inc. All trademarks and registered trademarks are the property of their respective owners. All rights reserved.

www.mobileedge.com

Black & White Monaco - MEWCM6

Black & Pink Monaco - MEWCMX

As seen in... As seen in...th ink p ink


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Advertising

National Advertising to WomenAs the pioneer and industry leader in the category of Women’s Computer Cases, Mobile Edge has been aggressively advertising our products designed specifically for women in the following national maga-

zines with tremendous success. Mobile Edge is the only brand advertising to this customer base!

Vogue Pink Magazine Cosmopolitan

Glamour Self Magazine Lucky Magazine

First Glimpse


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WoMen’s notebook CAsesThe Concept

The premise was simple enough: Combine stylish fashion with cutting-edge technology...

• Designed by women, for women

• Fashionable yet durable fabrics

• Removable computer section for dual functionality

• Dedicated cell phone pocket

• Detachable accessory/cosmetic pouch

• Category leader - Over 75 SKU’s

• SRP range $19.99 - $279.99

• Best Sellers are $59-$129

• Largest offering of Women’s cases for 8.9” to 17.3” screen sizes


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WoMen’s notebook CAses

The Products

The Monaco $99.99

The London $119.99

The ScanFast Element $99.99

The ECO Casual Tote $69.99

Faux-Croc Portfolios $49.99 & $59.99

Signature Tote $99.99

The Madison $199.99

The Geneva $99.99 & $119.99

Express Backpacks $59.99

Chocolate Suede Tote $169.99

The Milano $99.99 & $119.99

The Paris Backpack $99.99


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Men’s notebook CAses

The Products

Select Briefcase $69.99

Ultra TechStyle 2.0 $79.99

Premium Messenger $69.99

Mini Messenger $49.99

Notebook Messenger $59.99

Premium V-Load $69.99

Deluxe Leather Briefcase $159.99

Leather Select V-Load $109.99

ScanFast Briefcase $99.99

Faux-Croc Portfolio $49.99

Select Messenger $49.99

17” Premium Briefcase $99.99


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Men’s notebook CAses

Backpacks

Premium Backpack $89.99

ScanFast Backpack $99.99

Select Backpack $69.99

Express Backpack $59.99

The Edge Backpack $59.99

Premium TrackPack $99.99

SecurePack $79.99

Express TrackPack $69.99


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WoMen’s notebook CAses

susAn g. koMen for the Cure Partnership

Komen Paris Backpack $129.99

The Komen Geneva $129.99

The Komen Ultra Tote $129.99

Komen Faux-Suede Tote $129.99

Komen ECO Tote $129.99

The Caring Case Collection™ was designed as our way of “giving back” to those in need. We donate 10% from the sale of each exclusive pink-themed

cases to Susan G. Komen for the Cure. The mission of Susan G. Komen for the Cure is to eradicate breast cancer as a life-threatening disease. For more

information, please contact the Foundation at 5005 LBJ Freeway,Suite 250, Dallas, Texas 75244 or visit www.komen.org.

• Exclusive partnership with Susan G. Komen for the Cure• 5 Limited Edition SKUs• Proceeds benefit Susan G. Komen for the Cure• Promoted through the Susan G. Komen and Mobile Edge websites• SRP $129-$199

The Komen Milano $129.99


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booMer esiAson foundAtion Partnership

• Exclusive partnership with BEF in the fight against cystic fibrosis

• Limited Edition SKUs

• Proceeds benefit Boomer Esiason Foundation

• Promoted through the BEF and Mobile Edge websites, other marketing initiatives

BEF Premium Backpack $99.99

BEF Signature Tote $129.99

The G Pak $69.99

The Boomer Esiason Foundation is committed to finding a cure for Cystic Fibrosis, and Mobile Edge is committed to supporting their tireless efforts. Constructed with the finest heavy-duty materials and backed by a Lifetime Warranty, these feature-rich backpacks are designed to safely carry your notebook computer as well as your personal gear.Mobile Edge will donate 10% of the retail sales of these cases to the Esiason Foundation.


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feAturesExterior Features

Gel-eGrip HandleFor Superior Comfort, Reducing Stress on Your Hand

Bungee Shoulder StrapCushions your Case, Reducing Stress on Your Shoulders

Built-in Media PocketMedia Pocket with SoundPort Headphone Pass-through

Integrated Phone PocketsBuilt-in Cell Phone Pockets for Easy Access and Organization

Exclusive Security FeaturesSuperior Designs to Prevent Theft and Keep Your Gear Safe

Premier FabricsHigh-quality Materials, Up to 3360 Denier Nylon


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feAturesInterior Features

Exclusive Wireless Security Shield™Protects Bluetooth-enabled Cell Phones and PDAs from Hackers

SafetyCell™ Computer ProtectionExclusive SafetyCell Computer Protection System Protects your Notebook

Built-in Cell Phone PocketBuilt-in Pockets to Keep your Phone Safe and Accessible

Computer CompartmentDedicated Compartments Keep your Notebook Safe and Separate

Detachable WristletMatching Wristlets for Small Accessories or Cosmetics

Integrated Ticket PocketsKeep your Tickets and Travel Documents Easily Accessible


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feAturesWireless Security Shield™

The SNARF attackConnect to cell phones without alerting the owner.Hacker gains access to entire phonebook (and any images or other data associated with the entries), calendar, IMEI (International Mobile Equipment Identity), which uniquely identifies the phone to the mobile network, and is used in illegal phone ‘cloning’) and more

The BACKDOOR attackEstablish trust relationship through “pairing”, but ensure it no longer appears to victim.Attacker is free to continue to use any resource so data be retrieved from the phone without the owner’s knowledge or consent The BLUEBUG attackHacker gains full access to AT command set, enabling use of phone to initiate calls to premium rate numbers, send SMS messages, read SMS messages, connect to Internet, and monitor conversations in the vicinity of the phone

BLUEJACKINGHacker “pairs“ with Bluetooth phone to pass message during initial “handshake” phase, creating potential security problems

The Mobile Edge Wireless Security Shield™ has been engineered to thwart electronic threats targeting wireless products including Bluetooth-enabled cell phones and PDAs.By placing their cell phone or PDA in the Wireless Security Shield™ accessory pocket,users can insulate their device from Bluejacking, Bluesnarfing, wireless spam and even viruses that can spread among Bluetooth-enabled computers.

The Threats

• “As users store more personal information on Bluetooth devices, the need to address security and privacy threats becomes more pressing.” - PC Magazine, October 18, 2005

• “We are not aware of any workarounds for the SNARF or BLUEBUG attacks at this time, other than to switch off Bluetooth.” - thebunker.net, May 30, 2006

The Solution - The Wireless Security Shield™How it works:

• Engineered to eliminate electronic threats targeting Bluetooth-enabled cell phones & PDAs

• By placing their cell phone or PDA within the Wireless Security Shield™ pocket, Mobile Edge customers insulate their device from Bluejacking, Bluesnarfing, spam and viruses that can spread among Bluetooth-enabled devices

• Technology first developed by NASA to help block out electromagnetic waves and radio frequencies

• Pocket is zinc-impregnated, with conductive fibers woven into the material that effectively reduce up to 99% of radio frequencies and electromagnetic waves, keeping devices safe

and secure.


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feAturesExclusive Features

The new ScanFast™ Collection - “Checkpoint Friendly” laptop casesdesigned to speed travelers with laptops through airport security luggage check points quickly. Now, airport screeners can X-Ray a traveler’s laptop while still inside their bag. The new cases from Mobile Edge have been tested and exceed new Transportation Security Administration (TSA) guidelines for carry-on luggage.

The ecollection line of environmentally-friendly laptop cases have a modern, contemporary styling that incorporates all the features you need when you’re on the move. A dedicated padded computer compartment keeps your laptop protected, while separate sections for files, folders, magazines and accessories will keep your gear organized and at yourfingertips. Made of all-natural cotton canvas, these cases pack a lot of style, functionand features into a minimal carbon footprint!

Protect your laptop and the environment with the Mobile Edge ecollection!


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ACCessoriesStay Productive

MicroClear Cleaning Tabs

Express Presentation Remote

Self-adhering MicroFiber cleaning tabs for yourportable electonics

RF Remote runs yourPowerPoint Presentations from over 60 feet away!

Portable Hard Drive Cases

Express PC Media Remote

These Clamshell EVA cases are your one-stop solution foron-the-go storage

RF PC Remote plays your music, movies and other media from over 60 feet away!

MicroClear 3-Pack

Wireless Presenter Plus

A 3-Pack of our MicroClear tabs, including a larger tab for laptop and DVD player screens

Combines the functionality of the Wireless Presenter and Media Remote into one powerful unit!

SecuriCable Combination or Key LockUnique design bolts to your VGA port, securing in a method far superior to other locks

WiFi Signal LocatorWiFi Signal Locator indicates direction and strength ofWiFi Signals

$1.99

$79.99

$19.99

$59.99

$7.99

$99.99

$29.99 $29.99


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ACCessoriesStay Productive

ME-90 Bluetooth HeadsetUltra-slim headeset with protective cap and auto shut-off power save!

Comfort-fit Bluetooth Headset

Unique design is feather-light and ultra-comfortable!

Slim-Line Bluetooth Speaker PhoneElegant unit for hand-free talking in the car, at home or at work!

USB 2.0 Card ReaderUltra-compact card reader reads all popular media card formats!

USB 2.0 Media Card Reader and 3-Port Hub

Ultra-Portable WirelessOptical Mouse

Add 3 USB ports and read all major memory card formats with this all-in one unit

Wireless adapter stores inside the mouse for ultra portability.

QuickHub 4-Port USB 2.0 Hub 4 Port USB 2.0 HubAdd 4 USB 2.0 ports to your computer at home or on the go!

Add 4 USB 2.0 ports to your computer at home or on the go!

7 Port USB 2.0 HubAdd 7 USB 2.0 ports to your computer at home or on the go!

$59.99$79.99 $99.99

$49.99$39.99 $29.99

$24.99 $29.99 $29.99


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ACCessories

SecuriCable™

With the sales of NotebookComputers constantly on the rise, the need for security becomes greater every day.The Mobile Edge SecuriCables, which bolt directly to your VGA or Serial port, rather than through a small single plastic slot, are the most secure locks available.

• “Notebook theft is now the second most prevalent crime in the United States after identity theft; someone steals a notebook every 53 seconds. These thefts cost companies $6.6 million each on average, just over $30,000 per loss.” - PC Today, October 2006

• 10% of laptops will be stolen within the first 12 months of purchase

• 90% are never recovered

• 49% of companies have had laptops stolen with the last 12 months

• 57% of corporate crimes are linked to stolen laptops

• 80% of computer crime consists of “inside jobs” by disgruntled employees

• 73% of companies had no specific security policies for their laptops in 2003

Sources: Computer Security Institute; Absolute Software; FBI, 2006

The Risks


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ACCessoriesI.D. Sentry WalletsDesigned to stop ID Theft and protect your personal data by shielding your RFID credit cards from hackers and ID thieves

These days, Identity Theft is everywhere. And with new technologies come new ways to steal your data. Many new Credit Cards feature RFID chips, which can be read from a distance, with no need to“swipe” through a reader. This leaves the carrier vulnerable to ID thieves with RFID scanners, that can steal your information just by being in close proximity. The proprietary Conductive Aluminum lining of the I.D. Sentry blocks unwanted scans, keeping your cards safe until you’re ready to use them!

•StopIDTheft!• Self-adhering pocket keeps your cards both secure from hackers and safe from falling out of your wallet

• Slim design

• Luxurious, durable Nappa leather complements any sense of style

• Second, non-shielded pocket for your standard cards and business cards

•StopIDTheft!• Compartments for your Passport, 5 slots for ID/Credit cards and a large pocket for cash

• Slim design fits easily inside jacket pockets or carry-on luggage

• Luxurious, durable Nappa leather complements any sense of style

i.d. sentry PAssPort WAllet

i.d. sentry WAllet


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Sum

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A new member of the Mobile Edge family is Sumo, known for its youngfashionable laptop case line that is geared for Apple Laptops,

will complement the existing Mobile Edge Collection of carrying cases.These products include a line of signature sleeves for notebook and netbookcomputers and a new line of products named the Sumo Lifestyle Collection.The Lifestyle Collection will include non-computer related totes, duffels and

a unique range of collapsible storage cubes.


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ConClusion

• The average carrying case retail price is $35 to $40. Mobile Edge products higher retails equals higher revenue and gross margin dollars

• 95% or more of competitors’ product offering is black, stale with limited features and most focus on $29 to $69 retails Mobile Edge products are vibrant, appealing and feature-packed

• Customers paying $2000 for notebooks are willing to pay more than $100 to protect their investment

• More revenue and gross margin dollars per unit sold

Why You Should Change

• Leader and innovator in the women’s category

• Unique product designs for your entire computer case product offerings

• 100% Customer Satisfaction Guarantee

• Feature-rich product offering

• Lifetime warranty

• Fast turnaround

• Management channel & industry expertise

• A reason for your women customers to buy another computer case

• All Mobile Edge cases are designed to protect Notebook systems, reducing defective returns

Why Mobile Edge?


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n1150 North Miller Street

Anaheim, California, 92806

p: 714.399.1400f: 714.399.1401

[email protected]

www.mobileedge.com

At Mobile Edge, we know your time is valuable, and honestly appreciate the opportunity to present ourcompany and line of products. Please feel free to

contact us if you have any questions, or would likefurther information.

Thank you again for your time and attention!

-The Mobile Edge Team

Mobile Edge 2010 Corporate Presentation

Technology

Transcript of Mobile Edge 2010 Corporate Presentation