Mobile Coupon Marketing
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Transcript of Mobile Coupon Marketing
Why Your Local Why Your Local Business Should Business Should
Use Mobile CouponsUse Mobile Coupons
RichardPresents.com717-919-3931
The Fall of Traditional Advertising MethodsThe Fall of Traditional Advertising Methods
• Yellow Pages, Newspaper ad, Flyers, Direct mail and other traditional methods are not as effective as they once were
• Due to the invention of the internet and mobile smartphones, things have changed tremendously
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The Rise of Mobile MarketingThe Rise of Mobile Marketing
• Mobile usage is at an all-time high
• Allows you to send special offers directly to your target audience
• It’s fast, cost-effective, and instant
• Can be targeted based on demographics and buying patterns
Average Day of Mobile Phone UsageAverage Day of Mobile Phone Usage
• Mobile users look at their phones within minutes of waking up – it’s one of the first things we do
• Smartphones are used to visit the internet daily
• Mobile devices are used to check email several times per day by most people
Why Mobile Coupons?Why Mobile Coupons?
• It’s permission-based, so your subscribers WANT to receive your messages
• It’s INSTANT so messages are delivered and read within minutes
• Many people today prefer to text over talk on their mobile devices
• Consumer behavior evolves with new mobile technology, so your business has to evolve as well
Why Mobile Coupons?Why Mobile Coupons?
• They’re convenient for consumers so they don’t have to remember to bring paper coupons with them
• They don’t require printing or postage fees
• They offer flexibility and can be quickly and easily changed
• They can be redeemed on the spot
How Do Mobile Coupons Work?How Do Mobile Coupons Work?
1. Select a shortcode and unique keyword for your mobile campaign
2. Get customers and potential customers to opt-in to your list using shortcodes and keywords … or QR codes
3. Create a response for those who opt-in
4. Aggressively market your new mobile campaign for ultimate exposure
5. Start sending out your mobile coupons and make them easy to redeem
Mobile Coupon TipsMobile Coupon Tips
• Give consumers an enticing offer to opt-in your mobile list
• Make your offers time-sensitive to boost conversions
• Choose the right time of day to send your offers
• Do not spam your customers
• Keep it simple!
Different Type of Mobile Coupon OffersDifferent Type of Mobile Coupon Offers
• Cents or Dollars Off Example: Receive $2.00 off of your next
purchase!
• Buy One, Get One Free Example: Buy one meal, receive another one for FREE!
• Multiple Purchase Discount Receive $20 off when you buy any two pairs of jeans!
Contact me for FREE REPORT about
how mobile coupons can GROW your local business.
Thanks for viewing Thanks for viewing this presentation!this presentation!
Contact: RichardPresents.com717-919-3931
http://GoingMobile.mysiteinc.netemail: [email protected]