MiresBall Case Study: Ballast Point Creative Overview
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Staging a Brand for Growth: Ballast Point Brewing & Spirits MiresBall Brand Design
Transcript of MiresBall Case Study: Ballast Point Creative Overview
Staging a Brand for Growth: Ballast Point Brewing & SpiritsMiresBall Brand Design
Staging a Brand for Growth
2012: MiresBall embarked on a journey with Ballast Point to refresh and align their brewing and spirits brands.
Sales were $14 million.
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The Goal: Lay the groundwork for a regional, national and international brewing brand that would know no boundaries.
Staging a Brand for Growth
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MiresBallBrand Design
Staging a Brand for Growth
2015:3 years after the brand overhaul, Ballast Point was acquired by Constellation Brands.
Purchased for $1 Billion.
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Strategy
Our new brand essence for Ballast Point was the foundation for their complete brand refresh.
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Visual Identity
Before After
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“MiresBall are truly champions of our brand. Their insight and design sense helped accelerate our growing momentum. The new packaging stands out… We get just as many comments on the look of our bottles as what’s inside of them.” Hilary Cocalis Vice President of Marketing Ballast Point Brewing & Spirits
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Environmental
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“Now we can say our award-winning spirits come in award-winning bottles.” Yuseff Cherney Co-Founder/COO/Head Brewer & Distiller Ballast Point Brewing & Spirits
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“In terms of evolution, this couldn’t be a better case study of what a difference design can make in elevating the shelf appeal and expectations of a consumer product.” Armin Vit Brand New UnderConsideration LLC
MiresBall is an award-winning creative agency that unites style and meaning to help ambitious brands achieve more.
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