Mikhail Osin "Ozon mobile"
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EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015
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Transcript of Mikhail Osin "Ozon mobile"
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015
OZON.ru introduced first apps and mobile site in 2010. It was clear that changes are coming, but it was not a mainstream yet.
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 2
Студия Артемия Лебедева
Ozon Mobile
Many things have changed since then. Today every fourth visit to Ozon.ru is mobile. And we see that it will be every second visit soon.(but we don’t know exactly when)
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 3
Ozon.ru traffic in May
77.2
14.3
8.5
ComputerPhoneTablet
Ozon Mobile
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 4
In digital business the revolution happened earlier. LitRes’ Mobile overtook Desktop in May 2014.
Ozon Mobile
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 5
iOS Android Ozon.ru
And we are ready
Ozon Mobile
TOP-4 actions in app1. SEARCH2. Browsing catalogue3. Checking the cart4. Tracking the order
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 6
Ozon Mobile
Conversion pedestalTablets - higher than smartphones, but the last brings more traffic. iOS - higher than Android, but the last brings more traffic.
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 7
12
34
iPad Android Tablet
AndroidiPhone
Ozon Mobile
More than 40% pay online
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 8
41.8
58.2
PrepaymentCash on de-livery
Payments, May
Ozon Mobile
Behavior pattern Popularity of app grows on weekends and night time
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 9
Ozon Mobile
Mobile App user is a little bit younger than average Ozon.ru user
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 10
10.9
33.4
44.6
8.7
2.4
13-1718-2425-3435-5455+
45.454.6
MaleFemale
Ozon Mobile
Ozon Mobile
In 2015 we see serious sales growth. People buy more with app!
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 11
NS (RUB)
Apps:
5 500 000 Installs25 000 visits daily25% of cart additions are later purchased on the website
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 12
Ozon Mobile
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 13
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 14
Thank you!
