Midia Kit O PAPEL DIGITAL INGLÊS
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MEDIA KIT 2015O PAPEL DIGITAL MAGAZINE
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2015O PAPELDIGITALMAGAZINE
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Editorial ProfileO Papel Digital Magazine 2015
A company looking to build credibility among its clients in the pulp and paper sector and related segments advertises its brand name in O PAPEL MAGAZINE, which publishes reliable information and has a 90% reliability rate among its readers.
Published for over 70 years in the domestic and international market, the magazine has a reader profile composed of well-known executives and technicians in their areas from manufacturing plants and suppliers in the forest-based industry.
The content published in O PAPEL MAGAZINE is partially bilingual and is composed of news, articles, stories and interviews produced by specialized professionals and edited by executives with more than 10 years of experience in monitoring the development of the pulp and paper sector worldwide. Some of the topics covered in the magazine include technical research, price movements, economy, process, market and technology.
IDIOMSPortuguese and English (partial content)
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ThemesThemes for Special Editions in 2015
JANUARYCOVER STORY: CMPC progresses in Guaíba 2 ProjectThe details of the capacity expansion of riograndense pulp mill in Guaiba - RS, which will rise from current production of 450,000 tons/year of pulp to 1.8 million tons/year as of May 2015.
OCTOBER*The Official Magazine of ABTCP 2015 - the major Latin-American meeting of the forest based sector.COVER STORY: China: special international report brings an overview of the local pulp and paper industry and its perspectives
NOVEMBROCOVER STORY: complete coverage of ABTCP 2015, including reports on the latest global scientific researches for the forest based industry, balance prospects of the pulp and paper industry, economy, labor market, among other highlights with exhibitors. (See the following pages on Special Media, information about the Commercial Box)
DECEMBERCOVER STORY: 2015 Industry Highlights – competitive advantage, differentiation and plans of the award winning companies. Plus: competitors who stood side by side in the dispute of trophies, their strengths and reflections on future plans
Important note: the use of membership benefits in such editions is not allowed: free advertisement
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Digital MediaMedia in the digital edition of O PAPEL MAGAZINE
NEW!
Publicity in computers
MEMBER NON MEMBERBaNNERsBanners Top Banner Us$ 1.200,00 Us$ 1.500,00Right side / Full Left side Us$ 1.500,00 Us$ 1.800,00Mini side Bar Us$ 400,00 Us$ 700,00Pop ups Us$ 700,00 Us$ 1.000,00Pre-cover /Post-cover Us$ 5.000,00 Us$ 7.000,00Upper Bar Us$ 1.000,00 Us$ 1.200,00Flap Banner Us$ 1.000,00 Us$ 1.200,00
Promotions Us$ 1.000,00 Us$ 1.300,00
add value to your adMake it more attractive with the following options:
*LiNks sponsored Us$ 500,00 Us$ 550,00Pop up Us$ 800,00 Us$ 1.100,00
*VídEOCover Us$ 10.000,00 Us$ 12.000,00internal pages Us$ 7.500,00 Us$ 9.000,00
*ÁUdiOCover Us$ 5.000,00 Us$ 7.000,00internal pages Us$ 3.500,00 Us$ 5.500,00
*PhOTO GaLLERy Us$ 2.000,00 Us$ 2.300,00
PRiCE LisTCompare the
investment and choose the
ideal pack to introduce your
brand name
To advertise in O Papel Digital Magazine only, it is mandatory to
hire banners.
AMOuNT PAID by EDITION
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Exclusive advertising for applications(these media will not be displayed on computers –web version)
MEMBER NON MEMBER
splash Us$ 1.000,00 Us$ 1.300,00Top Banner Us$ 800,00 Us$ 1.100,00side Banner Us$ 500,00 Us$ 800,00Window Banner Us$ 1.200,00 Us$ 1.500,00Footnote Banner Us$ 500,00 Us$ 800,00
Digital MediaMedia in the digital edition of O PAPEL MAGAZINE
NEW!
Available applications
AMOuNT PAID by EDITION
PLEASE rEfEr TO ExAMPLES ON PAGES 19 TO 23
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Digital MediaMedia in the digital edition of O PAPEL MAGAZINECheck how the following media will be displayed:
NEW!
Banners
• Account clicks and views.
• Support the use of Google Ad Sense or Immediate scripts.
• Usually the banners are not random, except the top banner, which may assume this form of display, pending on the number of banners sold by edition
• Amount paid by edition
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Top Banner
•Formats: JPEG, FLASH, HTML5/ JavaScript •Banners Rotation each 6 seconds •Recommended size: 900 x 90px (28.22cm x 3.18cm)
Investiment:
MEMBER: Us$ 1.200,00
NON MEMBER: Us$ 1.500,00
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Right Side / Full Left Side
Formats: JPEG, FLASH, HTML5/ JavaScript• Recommended Size: 150 x 600px (5.29cm x 21.17cm)
Investiment:
MEMBER: Us$ 1.500,00
NON MEMBER: Us$ 1.800,00
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Mini Side Bar
Formats: JPEG, FLASH, HTML5/ JavaScript•Up to 3 buttons recommended on the side •Recommended Size: 150 x 150px (5.29cm x 5.29cm) •Both left or right hand
Investiment:
MEMBER: Us$ 400,00
NON MEMBER: Us$ 700,00
The mini side banner can only be sold if the side banner is not hired in the same edition.
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Pop up
Formats: JPEG, FLASH, HTML5/JavaScript• Maximum recommended size: 500 x 400px (17.64cm x 14.11cm)
Investiment:
MEMBER: Us$ 700,00
NON MEMBER: Us$ 1.000,00
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Pre-cover / Post-cover
• Formats: JPEG, FLASH• Recommended size – Same size of the page or smaller
Investiment:
MEMBER: Us$ 5.000,00
NON MEMBER: Us$ 7.000,00
PRE-COVER
POsT-COVER
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Upper Bar
• Formats: HTML • Recommended size: 100% x 30px • HTML upper bar in order to insert menus, promotional calls, smaller banners and related links
Investiment:
MEMBER: Us$ 1.000,00
NON MEMBER: Us$ 1.200,00
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Flap Banner
• Formats: JPEG – Two images required • Required size: One image with 100 x 100px and the second one with 500 x 500px • Must be linked to specific editions, does not show up in all editions.
Investiment:
MEMBER: Us$ 1.000,00
NON MEMBER: Us$ 1.200,00
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Promotions
Banner with promotion call: 100 x 70px, JPG• Sponsored question, so that the users inform their data, with automatic drawing, ideal toll to disclose products and stores as well as to obtain a mailing list of readers
Investiment:
MEMBER: Us$ 1.000,00
NON MEMBER: Us$ 1.300,00
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Sponsored Links
• Selectable area for links display • Account of clicks for elaboration of reports • Link can be: websites, emails or JavaScript functions• You can choose the link color or leave it transparent
• Clicking on the link opens the additional content in a pop up, ideal to exhibit discount coupons and promotional codes or even an HTML campaign.
Investiment:
MEMBER: Us$ 500,00
NON MEMBER: Us$ 550,00Investiment:
MEMBER: Us$ 800,00
NON MEMBER: Us$ 1.100,00
Pop-ups
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Cover
Vídeos
• Mp4 video, opening as a window over the publication.
• Mp4 video embedded inside the pages, ideal for vignettes, explanation of products and other matters
Investiment:
MEMBER: Us$ 10.000,00
NON MEMBER: Us$ 12.000,00 Investiment:
MEMBER: Us$ 7.500,00
NON MEMBER: Us$ 9.000,00
Internal Pages
Site allows the insertion of up to five videos by edition, with 100 MB each.
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Audios
Sponsor vignettes and audio calls in the digital edition.• Supports MP3 audio files for execution as background, during reading, or as a player in the front of the publication
Investiment: MEMBER NON MEMBER
CaPa 5.000,00 7.000,00iNTERNas 3.500,00 5.500,00
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Photos Gallery
Sponsor images and add more photos of your add for the reader preview .
Investiment:
MEMBER: Us$ 2.000,00
NON MEMBER: Us$ 2.300,00
Site allows the insertion of up to 10 different galleries, each one with six photos.
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Banner Splash
• Formats: JPEG, HTML5/JavaScript• Recommended Size: 768 x 1024px
Investiment:
MEMBER: Us$ 1.000,00
NON MEMBER: Us$ 1.300,00
Exclusive advertising for applications (these media will not be displayed on computers – web version)
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Top Banner
• Formats: JPEG , HTML5/JavaScript • Recommended Size: 768 x 90px
Investiment:
MEMBER: Us$ 800,00
NON MEMBER: Us$ 1.100,00
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Footnote Banner
Formats: JPEG , HTML5/JavaScript• Recommended Size: 1024 x 70px
Investiment:
MEMBER: Us$ 500,00
NON MEMBER: Us$ 800,00
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Side Banner
Formats: JPEG, HTML5/JavaScript• Recommended Size: 200 x 700px
Investiment:
MEMBER: Us$ 500,00
NON MEMBER: Us$ 800,00
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Window Banner
Formats: JPEG, HTML5/JavaScript• Recommended Size: 300 x 300px
Investiment:
MEMBER: Us$ 1.200,00
NON MEMBER: Us$ 1.500,00
Revista O Papel DigitalHere you can find everythingyou need to know about thePulp and Paper industry.
Access our website and check the digital content
www.opapeldigital.org.brFor subscriptions or advertisings(55 11) 3874-2708 / 2714 / [email protected]