Microsoft Advertising Network Presentation 2010
-
Upload
william-lynch -
Category
Technology
-
view
892 -
download
1
description
Transcript of Microsoft Advertising Network Presentation 2010
65% Reach
1.3 million + Irish Unique Users
#1 Online Platform for Display Advertising in Ireland
Top 5 Site for User Engagement
Source:Comscore, Nov 2009
Advertising in a Difficult Economy
Why Online?
Why now?
Why Microsoft Advertising?
Accountable, innovative and flexible
Greatest reach, Targeting and Trusted Environment
Zero waste / maximum return on Investment
EMS Digital Life 2008 Europe Base: Digital Life Universe Target: How has your media consumption changed in the past two years?
Shift towards on-line
Source: Ad Spend – ZenithOptimedia Dec08 – Western Europe Time Spent – EIAA Mediascope 2008 – European Average
Ad spent vs. time used
MSN Portal ChannelsNews & Sport
Dating
Careers
Property
Entertainment
Travel
Network
MSN Ireland Portal
Display Products
1 Million + Unique Users
17M Page impressions/ month
HP 728x90 Leaderboard
HP 300x250 MPU
RoadblocksTandem deliveriesand….
…Homepage Takeovers
All rich media enabled
Can generate up to 25,000 clicks in a day !
Exclusive to Microsoft: free support and serving from Eyeblaster
Road-block all ad formats on MSN ie homepage for a high
impact integrated 24 hr Takeover
• Content Integration• Masthead Integration• Module Sponsorship
MSN.ie can offer customisable branding &
content sponsorship on the homepage, flexible to
budget avails & client objectives
Portal Integration
Your brand in the new MSN Windows Live experience
Simplicity: Your advertising message seen widely across the range of planning activities that are happening
Better advertising environment: a cleaner experience, surrounding your ad to better showcase your message
Impact MSN enables advertisers to have an impact on their key audience at the point of influence
The digital home for over
850,000 Irish consumers
and the biggest email provider in the country
Source:Comscore, February 2009
Source: Microsoft Internal, Dec 08
∙ 54% of the Windows Live Messenger audience in Ireland is aged 18-34
∙ The gender split is 49% female and 51% male
<13 13-17 18-24 25-34 35-49 50> Unknown 0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
3.07%
14.90%
25.25%
31.90%
16.30%
7.60%
0.01%
Age Group %
%
Nov 2009 – 863,833 registered users
Male Female 0.00%
50.00%
100.00%
50.07% 49.20%
Male / Female %
%
Demographics
A Better Advertising Environment
• Consistent header links all MSN Windows Live services together
• All Ads targetable by age/gender
• Expandable
• Flash/Video enabled
• Cleaner/uncluttered user interface surrounding your ad to better showcase your message
• Skyscraper means improved ad performance – scrolls down with page content
• Improved share of Ad space, ad exclusivity on almost every page
Today page Internal pages Sent confirmation
• 300 x 250 or 300 x 600 rectangle
• Advertise where the user plans their next move
• 160 x 600 Skyscraper
• The heart of all the action
• Available on Hotmail Inbox, Read and Folders pages
• 300x250
• Highly prominent position, users see their updated information, notifications from third parties and will have easy access to Windows Live Sharing
Display Products
New large 300*600 Panel Ad !displays on sent mail confirmation page
And Expands to 560x600 !
Display Products
Be part of the conversation with
Drive engagement with a broad audience and a diverse set of offerings
• 73% reach in Ireland
• Users are making decisions
• Engaging all day long with friends
• Having conversations
• Sharing experiences
• Influencing each others decisions
Integrate your message at the point-of-influence
Overview Monthly
Active Accounts 538,484
Sessions Per Person 55
Messages Sent Per Person 519
Time Per Person 08:02:25
• Each month over *530,000 people use Windows Live Messenger in Ireland
• On average they spend over 8 hours per month and send 519 messages each
• Unrivalled platform to reach the at-work audience
• 70 % reach in Ireland & Microsoft’s fastest growing product globally
• Be at the heart of all conversation activity !
* Nov 2009
According to ComScore, in Ireland, MSN Instant Messenger (IM) has 71% usage versus Yahoo Messenger 13% - leading IM service in Ireland and the fasting growing MSN service world wide
∙ 54% of the Windows Live Messenger audience in Ireland is aged 18-34
∙ The gender split is 49% female and 51% male
3%
10%
13%
17%
15%13%
9%
6%8%
4%
1%
0%
5%
10%
15%
20%Age
Total
2%
6%
7%
9%
7%
6%
4%
3%3%
2%
0%1%
4%
5%
8%8% 8%
5%
4%4%
2%
1%
0%
2%
4%
6%
8%
10%
Age by Gender
Female
Male
Demographics
Age Total Female Male<13 16,533 10,030 6,50313-15 54,548 33,621 20,92616-17 68,991 39,562 29,42918-20 93,652 48,649 45,00321-24 78,285 37,154 41,13125-29 71,194 30,261 40,93430-34 49,147 20,148 28,99935-39 34,648 14,256 20,39240-49 40,596 17,425 23,17150-64 24,069 10,914 13,15565+ 6,821 2,512 4,309Total 538,484 264,532 273,952
Other New Features • Multiple location access
• WebIM in Hotmail
• Photo IM
New ‘Me” area which can be personalised with themes or photos
Hotmail alert
Favorites: Organise your favourite contacts at the top of the Messenger window.
Groups: Set up groups of people that you regularly chat with
What's New Feed: Get updates about your friends network from Windows Live and partner sites
A fresh new look !
New 180x150 expandable on Messenger Today Page
IM Unique Display Products
Highest click-yield MSN product !Textlinks:
Rich Media Supported !Target users as theyInitiate MessengerSupports Expandable &Overlay Creative
Main Messenger Window
• Starting point for all IM activity
– Great brand exposure
• Highly prominent position. Located below the “What’s New” and the Tabs
• Target by age, demo, or time segment
• Roadblock an entire day to reach your audience for mass scale and awareness
Now expands to 300*600 on rollover/click !
IM unique display options
Be at the start of all conversation activity
New 234*60 IM Half Banner now expands to rich media supported 300*600 !
Tb Partners
• Generates between 15,000 to 25,000 clicks per month
• Fixed icon on the Instant Messenger window that opens a bespoke client micro-site in new browser window
• Data capture features for lead generation
• Constant Brand presence on Ireland’s leading Messenger service
Hosted within and by Microsoft, associate your client with a
trusted brand
IM Content Integration
PE packages consist of tailor made• Emoticons• Display
pictures• Backgrounds• Winks which integrate into IM conversations
An original and novel way for users to interact with a brand in
a playful and unique setting
IM Personal Expressions
65,000 unique Irish users11 million Ad impressions
Ingame AdvertisingDynamic High Impact Advertising
1 Ad impression = 10 cumulative seconds of exposure
Full creative and technical support provided by Massive
each month and growing
Our audience
M10-14 15%
M15-24 36%
M25-34 15%
M35-45 9%
Total 75%
Homepage Takeovers
Source: Dynamic Logic MarketNorms Q4 2006
5.15.9
15.4
30.4
37.5
83.7
18.423.6
60.0
4.6 5.6
14.8
4.5 5.1
12.8
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Standard BannersRich Media
Rich/Video
% Lift
Aided Brand Awareness
Online Ad Awareness
Message Association
Brand Favorability
Purchase Intent
Rich Media builds brands
IM Half Banner Creatives
MPU Float/ Overlay
IM180x150
Skyscraper 160/120x600
Achieve measurable results that show return on investment
Results
Catch their attention with innovative, interactive advertising
Creative
Showcase your brand in the right places for the audience you’re targeting
Audience
Build integrated campaigns that encourage participationConversation
Interactive advertising, animations, games, competitions…
Great creative
Click-throughs, awareness, participation, registration, sales…
Great results
Home page takeovers, microsites, wallpapers, integrated content & more…
Great ideas
Your Audience.
Find out what we can dofor your brand